Kudumbashree bagged the award for the best stall in the Kerala Pavilion during the 37th India International Trade Fair (IITF), held at Pragati Maidan from 14-27 November 2017. Kudumbashree made the maximum out of this opportunity. An amount of of Rs 7 Lakh was recorded at the stall at Kerala pavilion whereas Cafe Kudumbashree stall collected Rs 10 Lakh.
India International Trade Fair had around 22 countries and 3,000 domestic and foreign companies as participants. Organised by the India Trade Promotion Organisation (ITPO), the nodal trade promotion agency of the Government of India, the premier event was inaugurated by Shri. Ram Nath Kovind, Hon'ble President of India on 14 November 2017.
The Kerala Pavalion set up at IITF 2017 was inaugurated by Smt. J. Mercykutty Amma, Minister for Fisheries, Government of Kerala.11 product stalls were set up at Saras India International Trade Fair. Total sale of Rs 35 lakh was recorded at the Saras Fair Stalls. 14 Entrepreneurs from all districts across Kerala made their representation at IITF. One Product Stall was set up at Kerala Pavilion, which displays and sells the Best Kudumbashree products from all districts across Kerala.
In line with the theme start up India, Kudumbashree presented the social start ups that Kudumbashree women have ventured into to cater the social needs and to address the social issues.These social startups address the social issues in an entrepreneurial way and are completely managed and run by women. It have high scalability and employment generation. As per the definition of Department of Industrial Policy and Promotion, any business model which has high potential of employment generation and scalability could be regarded as start ups. Kudumbashree Mission presented 4 women managed social start ups that address the severe social issues faced by Kerala society like Animal birth Control enterprises, Sujalam dig Well recharging, She Lodges and Kudumbashree Geriatric Care. Theme Stalls depicting these was also set up along with Start UP Village Entrepreneurship Programme. 2 counters of Cafe Kudumbashree was opened at IITF by 3 Units from Kottayam, Malappuram and Ernakulam at Kudumbashree Food Court.
Ever since its inception in 1980, IITF has been evolved as a major event for the business community. The event is held between 14–27 November every year at Pragati Maidan, New Delhi, India. "Start-up Standup", is the theme of 37th India International Trade Fair (IITF) 2017.The partner country for the fair in 2017 is Vietnam, and the focus country was Kyrgyzstan. IITF is a major tourist attraction and lakhs of people visit the fair every year. This annual event provides a common platform for the manufacturers, traders, exporters and importers. The fair displays comprises a wide range of products and services including automobiles, coir products, jute, textiles, garments, household appliances, kitchen appliances, processed food, beverages, confectionery, pharmaceuticals, chemicals, cosmetics, bodycare & health care products, telecommunication, power sector, electronic sector, furniture, home furnishings, sporting goods, toys, and engineering goods.