Establishment of 10 paddy collectives in the state and formation of an apex body for these producer companies are envisaged by this project. Revolving funds would given @ Rs 40/kg to these PCs for procurement and marketing. Along with these infrastructure funds would also be given. 4 CFCs would be established at strategical locations (Kottayam, Palakkad, Malappuram and Thrissur). After the setting up of regional PCs an apex state level promoting agency is the final target of this project.