Kudumbashree is conducting IEC campaign to inform the NHGs that elderly people should take special care to prevent the pandemic. Various IEC activities like Executive Director’s letter to NHGs, posters emphasizing elderly care, SMS to CDS etc. are being done regularly.

 

 

Kudumbashree has formed WhatsApp groups of its NHG members to send messages regarding Covid-19. Kudumbashree has formed 1.9 lakh WhatsApp Group with 22.5 lakh Kudumbashree members and regularly send various messages regarding how to cope with lockdown, how to take extra measures against Covid-19 etc. This ensures that the messages reach 22.5 lakh families in Kerala. The WhatsApp groups are the main communication channels of Kudumbashree and it ensures that the message of the Executive Director of Kudumbashree reaches the families directly and without delay. The details of Kudumbashree Community WhatsApp Groups are given below.

Kudumbashree Community WhatsApp Groups
    CDS level ADS level NHG level  
Sl. No. Name of district No. of CDS No. of CDS group Total Members No. of ADS No. of ADS group Total Members Total NHGs Total NHG members No. of NHG Group Total Members in WG
1 Thiruvananthapuram 83 117 11084 1546 1375 85025 30452 476743 16628 116396
2 Kollam 74 148 19887 1420 1419 112308 24377 365103 12317 130436
3 Pathanamthitta 58 58 6588 920 920 46000 11163 180458 7032 105472
4 Alappuzha 79 100 6744 1384 1128 77725 21935 341304 8839 176776
5 Kottayam 78 78 1460 1339 1339 24000 16228 231859 15777 230000
6 Idukki 54 54 5054 861 637 12814 12142 164323 2014 20510
7 Ernakulam 101 303 14953 1833 1813 181237 26256 394749 18265 255710
8 Thrissur 100 159 9623 1794 1789 62240 26502 409939 18420 276320
9 Palakkad 96 143 7807 1730 1551 60422 25088 354977 10562 120804
10 Malappuram 110 110 12447 2257 2113 112391 28899 478338 22098 239624
11 Kozhikode 82 82 9560 1566 1544 111004 28706 454656 18754 291874
12 Waynad 26 28 3960 512 512 44448 11534 129008 6873 84364
13 Kannur 81 98 31200 1545 1514 104000 20168 331713 9464 123032
14 Kasaragod 42 42 4885 777 776 59624 11204 178664 7546 82246
  Total 1064 1520 1,45,252 19,484 18,430 10,93,238 2,94,654 44,91,834 1,74,589 22,53,564

 

 

Kudumbashree has created posters highlighting care for elderly conveying the message that ISOLATION is the key and has sent to all neighbourhood members who are on the Kudumbashree WhatsApp groups. The posters convey the message of social distancing personal hygiene to prevent the infection of elderly family members. The posters were prepared as part of the Break the Chain campaign of Government of Kerala. 

 

 

 

 

 

 

Kudumbashree circulated a special note amongst NHGs with the aim to create awareness regarding the Covid-19 pandemic. NHG special meetings were held to discuss this topic on March 21st and 22nd before the Government declared lockdown. The aim of this campaign was to inform families through NHGs regarding the care and vigilance needed to prevent the spread of the pandemic. Through the special meetings the families were informed of the importance of social distancing and personal hygiene to prevent the disease. The special note given to NHGs for discussion is given below.

Click here to Download

 

 

 

ED’s video message to all members of NHGs highlighting elderly care was also circulated via WhatsApp groups. The screenshot of the said message is given

 

 

 

 

SMS campaign was conducted by Kudumbashree wherein Malayalam messages regarding Covid-19 were sent to all CDS, ADS and NHG members highlighting the need of elderly care. Continuous messages were sent to the members to reinforce the idea (daily one for 5 days). SMS messages sent to NHG members are given below

 

 

 

 

Kudumbashree is also planning to prepare and distribute pamphlets along with SupplyCo kit among the families in Kerala during lockdown.

 

 

Kudumbashree Executive Director has given an interview in Dooradarshan on 4th April 2020 about various activities of Kudumbashree amidst the Covid-19 lockdown with a focus on elderly community. This video will be sent to all groups so that those who missed the interview will get a gist of various activities of Kudumbashree. The interview was given as part of the Athijeevanam program of Dooradarshan. The interview is given below