The Kerala Development and Innovation Strategy Council, (K-DISC) is a strategic think-tank and advisory body constituted by the Government of Kerala. K-DISC aims at bringing out path-breaking strategic plans that reflect new directions in technology, product and process innovations, social shaping of technology and creating a healthy and conducive ecosystem for fostering innovations in the State. Confronted with second-generation issues in many key sectors, Kerala is facing challenges of providing holistic health care, employment-oriented skilling, enhancing quality of education, high quality social security, continued food and nutrition security with a pro-poor bias, gender justice and inclusion of outliers, all within severe fiscal constraints.

 

A Kerala Development and Innovation Strategic Council (K-DISC) initiative, Kerala Knowledge Economy Mission (KKEM), aims to create jobs for the educated by transforming Kerala into a Knowledge Society that produces, consumes and transacts knowledge for the benefit of its own social and economic development. Over the next four years, the Kerala Knowledge Economy Mission aims to provide gainful employment to 20 lakh people in various sectors and job fields. The Knowledge Economy Mission aims to use digital technologies as an enabler to create new knowledge that can be used to solve contemporary and future social problems, foster sustainable development, and foster intellectual growth.

 

Kudumbashree- Project Management Unit

 

As a part of this, Kerala Knowledge Economy Mission entrusted Kudumbashree Mission to organise the "My Job My Pride" project to achieve the target. With the help of Kudumbashree Mission a state level survey was conducted and identified 53 lakh job seekers. Under the Kudumbashree Mission, a project Management Unit was formed including State Team, District Managers and Community Ambassadors in each Grama Panchayath to organise the activities under this project. Kudumbashree, with its vast experience in grass root level community mobilisation, universal reach through community network i.e. NHGs and competent manpower successfully undertook the community level activities by registering 14 lakh aspirant job seekers in the DWMS (Digital WorkForce Management System) portal. Moreover, all the job seekers have gone through the curation and counselling services which will help them to identify suitable jobs and develop employable skills.

 

 

Digital WorkForce Management System (DWMS)

 

  1. Job Seekers Registration.
  2. Employer Registration and Job Notification.
  3. Personality Development Training.
  4. English Score test.
  5. Robotic Interview.
  6. Career Assessment test.
  7. Career Counselling.
  8. Work Readiness Programme.

 

Objectives

 

  • Strengthening Knowledge Job Units/Thozhil Clubs.
  • Digital Workforce Management System.
  • Gainful employment to 20 lakh youth by 2026.
  • Knowledge Jobs for Educated Youths.

 

Strategies

 

  1. Identification of potential Job seekers in the community.
  2. Creating a Knowledge Job Unit based on the identified job seekers.
  3. Special focus on Marginalised communities.
  4. Provide High end Skilling.
  5. Support and guidance through Community Ambassadors on mobilisation and Curation and Counselling activities.
  6. Special focus on Work Readiness Programme which help to develop employable skills.
  7. Identification of Domestic Employer.
  8. Providing Work at home and Work Near home opportunities.