|Variety of Enterprises|
|Collectives and Producer Companies|
|"My ME" Project|
Micro Enterprise promotion and development is one of the significant strategies of Kudumbashree Mission to facilitate economic empowerment of the poor. The Mission developed specific strategies analyzing the requirements of enterprises. This constitutes trainings, partial financial support marketing support and hand holding support to the enterprises. These kinds of supports are applicable for both existing micro enterprises and new ones.
The Mission gives priority on the concept of Local Economic Development (LED) – local production, catering to local consumption to increase the economic activity within the local areas for micro enterprise development. In order to facilitate this concept we ensure the involvement of the community and LSGs to analyze the market demand and the development of products and services accordingly.
Transformation of Government departments to IT savvy and the lack of agencies that can undertake the work of the departments made the Mission to think of IT units among Kudumbashree network. The rationale behind the ideas was that the data entry work taken up by Government departments can be outsourced to Kudumbashree IT units. The idea was conceived by the then Executive Director of Kudumbashree when he saw that the Panchayat Directorate is unable to complete the data entry works of Provident fund details and issue of Provident Fund credit cards. The rate quoted by the competent Government agency Keltron was high and the Panchayat Directorate couldn’t accept it.
The Mission took this opportunity and set up its first IT unit in 1999, in Thiruvananthapuram Corporation with 10 women having a basic qualification of +2 levels under the DWCUA component of SJSRY.
At a glance
- Year of start: 1999
- No of units: 64 data entry units and 3 hardware units
- Persons engaged: 420
- Location: Across the state
- Average monthly income per member: 8000-9000/-
Setting up of unit
The Mission identified women having an aptitude in IT through the Kudumbashree Community Based Organizations’. Awareness creation about the sector through a General Orientation workshop to find out the right women, conduct of Entrepreneurship Development Programmes (EDP) and skill trainings in the sector was given as part of setting up the unit.
The persons who have completed the training has been provided financial assistance under specific schemes like DWCUA under SJSRY or the micro enterprise schemes of Kudumbashree Mission that are funded out of State Plan if it is in rural areas.
The first IT unit was started with five personal computers (PCs), a dot matrix printer, and a 3kVA online uninterrupted power system (UPS).
The project outlay was Rs 2,90,000/-. Out of which Rs.1.5 lakhs was loan, Rs.1.25 as subsidy and Rs. 15,000 as beneficiary contribution.
Efforts to make the unit self-sustainable
Initially, the Mission liaisoned with various government departments to get work orders for the unit. The initial work was from the Panchayat Directorate with regard to the entry of Provident fund details. The timely completion of work gained the confidence of Kudumbashree IT unit and this provides a base for setting similar units across the state.
The participation of Kudumbashree Mission in the tendering process of Election Commission to computerize the election list and the timely completion of the work helped in getting more works from various departments that resulted in establishment and acceptance of Kudumbashree IT units. The major works undertaken by the Kudumbashree IT units are detailed in the box.
As per the requirement and nature of works the Mission provides skill upgradation trainings to make the units competitive in the market.
Additional financial assistance
Technology Fund (to procure new computers, printers, scanners etc), Technology Upgradation Fund (to upgrade the existing systems), Revolving fund (to meet working capital), Crisis Management Fund (to take work orders that require additional infrastructure) are provided to units as per their requirement.
Major works undertaken:
- Civil Supplies department- Ration card
- Civil Registration (Land)
- Economics and Statistics office- IG registration
- World Food Programme- United Nations- Food safety
- Socio Economic Caste census
- Regional Transport Office (Data Entry)
- Rajiv Awas Yojana- Life Survey of Kerala Government
- Comprehensive Health Insurance Agency (CHIAK-RSBY)
- Kerala Medical Service Corporation
- Bharat Sanchar Nigam Limited (BSNL)
- Mining & Geology Department
- Directorate of Public Instruction
- Kudumbashree Community Development Society Training
The timely completion of works with quality is one of the challenges the Mission faced. As per the requirement the units should procure persons from the market to complete the work. Also it is difficult for the Mission to explore works available and to liason with the concerned for the units and ensuring its timely completion. This led the Mission to form a consortium in the sector where the unit members should be made capable to perform the role of Mission.
‘Unnathi IT consortium’ was thus formed in the year 2011 with this objective. The consortium has specific byelaw and is a registered body with representation from all the IT units.
Today 64 data entry units and 3 hardware units are there under the Kudumbashree across the state. Initially the Mission initiated and negotiated with Government agencies to get data entry works and monitored its completion on time. Today, the units are self sustainable and are capable of getting orders on its own. 420 women are engaged in these units and they are providing employment to 2000 women based on the works they receive. The unit members are getting offers for data entry of departments on part time basis with a daily wage of Rs.625/- per day. Each member is earning an amount of Rs. 8000-9000/- and will vary according to the orders.
|KUDUMBASHREE IT UNITS|
|Sl.No||DISTRICT||NAME OF IT UNIT||NO.OF EMPLOYEES|
|1||TRIVANDRUM||TECHNOWORLD DIGITAL TECHNOLOGIES, KUMARAPURAM||7|
|2||TRIVANDRUM||OUTLINE COMPUTERS NALANCHIRA||5|
|3||TRIVANDRUM||TECHNO GLOBAL COMPUTER CENTRE, VATTIYURKKAVU||7|
|4||TRIVANDRUM||TECHNO UNIVERSE IT UNIT,AZHAKKULAM||5|
|5||TRIVANDRUM||TECHNO SREE COMPUTER CENTRE ATTINGAL||6|
|6||KOLLAM||TECHNOGATE SYSTEM, KOLLAM||5|
|7||KOLLAM||WINNERS TECH SYSTEMS,COLLECTORATE||5|
|8||KOLLAM||TECHNOSREE IT UNIT,PUNALUR||5|
|9||PATHANAMTHITTA||TECHNOWORLD DIGITAL TECHNOLOGIES,ADOOR||5|
|10||ALAPPUZHA||TECHNO COMPUTERS, CHATHOMADU, ALAPPUZHA||5|
|11||ALAPPUZHA||SREE VITOBHA COMPUTER CENTRE KUDUMBASHREE IT UNIT, KAYAMKULAM||5|
|12||ALAPPUZHA||TECHNO VISION COMPUTERS, KALAPPURA||5|
|13||KOTTAYAM||ZENITH CYBER SHREE IT UNIT,NAGAMPADAM||7|
|14||KOTTAYAM||CYBER SHREE TECHNO WORLD, PALA||5|
|15||KOTTAYAM||VIDHYASREE IT UNIT,PALA||5|
|16||KOTTAYAM||TECHNO WORLD IT UNIT, CHANGANACHERRY,CHANGANACHERRY||5|
|17||IDUKKI||INFO WORLD IT UNIT,CHERUTHONI||5|
|18||IDUKKI||NEW INFO IT CENTR,KATTAPPANA||5|
|19||IDUKKI||UNITECH IT UNIT, ADIMALI||5|
|20||IDUKKI||TECHNOWORLD DIGITAL TECHNOLOGIES, THODUPUZHA||5|
|21||ERNAKULAM||TECHNOWORLD IT CENTRE,MUVATTUPUZHA||5|
|22||ERNAKULAM||TECHNOWORLD IT UNIT KALOOR||5|
|23||ERNAKULAM||INFOSHREE IT UNIT,MATTANCHERY||5|
|24||ERNAKULAM||TECHNOWORLD Soft tech,NORTH PARAVOOR||6|
|25||ERNAKULAM||TECHNOWORLD IT CENTRE,PERUMBAVOOR||5|
|26||ERNAKULAM||TECHNO WORLD COMPUTER CENTRE, ANGAMALI||5|
|27||ERNAKULAM||TECHNOWORLD KUDUMBASHREE COMPUTER CENTRE, KOTHAMANGALAM||5|
|28||ERNAKULAM||TECHNOWORLD INFORMATION CENTRE, THRIPPUNITHARA||5|
|29||ERNAKULAM||TECHNOWORLD IT CENTRE, KALAMASHERRY||6|
|30||ERNAKULAM||WOMENS WORLD INTERNET SOLUTION, MUVATTUPUZHA||1|
|31||THRISSUR||TECHNO WORLD COMPUTER PARK, CHAVAKKAD||5|
|32||THRISSUR||KUDUMBASHREE IT UNIT KUNNAMKULAM||5|
|33||THRISSUR||VIDHYASREE COMPUTERS IT UNIT, MANATHALA||6|
|34||THRISSUR||FEMI-TECH COMPUTER CENTRE, IRINGALAKKUDA||5|
|36||THRISSUR||COMPUTER CENTRE, THRISSUR||9|
|37||PALAKKAD||TECHNO WORLD COMPUTER CENTRE, CHITTUR||5|
|38||PALAKKAD||TECHNOWORLD DIGITAL TECHNOLOGIES COMPUTER CENTRE, OTTAPALAM||7|
|39||PALAKKAD||TECHNO VISION IT CENTRE, KULAPPULLY||5|
|40||PALAKKAD||TECHNO WORLD COMPUTER CENTRE, VADAKKANTHRA||5|
|41||PALAKKAD||TECHNO WORLD COMPUTER DIGITAL TECHNOLOGY, SHORNUR||5|
|42||MALAPPURAM||LADY TECH IT CENTRE KUDUMBASHREE UNIT, PONNANI||7|
|43||MALAPPURAM||TECHNOWORLD COMPUTER CENTRE, TIRUR||5|
|44||MALAPPURAM||TECHNOWORLD COMPUTER CENTRE, PERINTHALMANNA||5|
|45||MALAPPURAM||TECHNO WORLD COMPUTER CENTRE, MALAPPURAM||6|
|46||MALAPPURAM||VIDYASREE IT UNIT, MATTUMMAL||5|
|47||MALAPPURAM||TECHNOWORLD DIGITAL TECHNOLOGY, MANJERI||5|
|48||MALAPPURAM||TECHNO WORLD EDAVANNA||5|
|49||WAYANAD||WISDOM COMPUTERS, KALPATTA||5|
|50||WAYANAD||SUPREME COMPUTERS, KUDUMBASHREE OFFICE, KALPATTA||5|
|51||KOZHIKODE||TECHNOWORLD 3rd IT UNIT, CIVIL STATION||5|
|52||KOZHIKODE||TECHNOWORLD KUDUMBASHREE IT UNIT, KOYILANDY||6|
|53||KOZHIKODE||TECHNOWROLD, DIGITAL TECHNOLOGIES, VATAKARA||8|
|54||KANNUR||TECHNOWORLD IT PAYYANNUR||5|
|55||KANNUR||WOMEN TECH COMPUTER CENTRE, KANNUR||7|
|56||KANNUR||WOMEN TECH IT UNIT, KOOTHUPARAMBA||8|
|57||KANNUR||INFOSIS COMPUTERS EZHOM||5|
|58||KANNUR||MICROTECH COMPUTER CENTRE THALIPPARAMBA||5|
|59||KANNUR||TECHNOSREE DIGITAL TECHNOLOGIES THALASSERI||5|
|60||KANNUR||GOOGLERS KUDUMBASHREE IT UNIT, THAYYIL||1|
|61||KASARAGOD||SREEDA IT UNIT, KASARAGOD||5|
|62||KASARAGOD||VIDHYASREE IT UNIT, KANJANGAD||8|
|63||KASARAGOD||STRAIGHTLINE IT UNIT, KANJANGAD||1|
E-Seva Kendra is the aftermath of IT unit. The Motor Vehicles Department (MVD) to provide hassle-free service to motorists and to keep out middlemen away from its offices approached Kudumbashree Mission to set E-Seva centers across the districts. The centre should offer all services of MVD, driving license and STA permit on service charges. Kudumbashree Mission with the support of MVD has started 31 E-seva centers across the state where 3 women are engaged in each centre to provide the desired services. The centre will be functional from 8 am to 5 pm on all days except Saturday and Sunday.
E-Seva Kendras- At a glance
- Year of start: 2015
- Location: Across the state
- No of units established: 31 units
- No of women engaged: 93
- Total investment: 3 lakhs
- Convergence: MVD
- Monthly income per member- Rs.12,000/-
Infrastructure & Investment
first E-Seva Kendra is started in the year 2015 in Trivandrum Corporation. A 150-sq-ft space has been earmarked for the E-seva Kendra adjacent to the RTO/SRTO by MVD. The E-seva Kendras’ are run by 3 trained Kudumbashree women (The Mission provided training to the units with the support of the department in the concerned sector) who act as an enterprise group. Two computer systems, printer, scanner, photo-copier, fax machine and internet connectivity are made available in the centers and is met by the groups on loan and beneficiary contribution. The total investment for setting up an E-seva Kendra is Rs.3 lakhs.
Service offered by the units and income earned
The income of the group is based on the services they avail to the customers of MVD. Fresh application submission via online, DTP works and prints outs are the main source of income to the women. 93 women are engaged in the 31 E-seva Kendra’s. The members are able to earn a monthly income of Rs.12,000/-.
Challenges and scope of scaling up
There were middlemen to provide the services and the direct entry of Kudumbashree units in the field with the support of MVD department resulted resistance from the field. Lack of support and creation of issues with regard to quality and income was a concern in the initial months. As the constant support of the department was there the units were able to overcome the challenges slowly.
MVD intends to open more E-seva kendra’s and extend the facility to all the 73 RTO and SRTO centres which will provide employment to more women.
|DETAILS OF MVD E-SEVA KENDRA|
|Sl No||District||Location||RTO/SUB RTO Name||Date of commencement of functioning||No. of employees in the unit|
|2||Trivandrum||East fort||RTO Trivandrum||02-03-16||3|
|7||Kottayam||Kottayam Collectorate||RTO Kottayam||03-04-16||3|
|14||Alappuzha||Civil station||RTO- Alappuzha||04-03-15||3|
|15||Alappuzha||civil station, Kayamkulam||SRTO - Kayamkulam||04-03-15||3|
|16||Alappuzha||civil station, Mavelikkara||SRTO- Mavelikara||15-02-17||2|
|17||Alappuzha||civil station, chenagannur||SRTO- Chengannur||03-10-16||3|
|19||Thrissur||Wadakkancherry||SRTO - Wadakancherry||07-03-17||3|
|20||Idukki||Civil station||RTO - Idukki||23-02-16||2|
|22||Kozhikode||Civil station||RTO ozhikode||02-06-16||3|
|23||Kozhikode||Civil station, Vadakara||SRTO - Vadakara||03-03-16||3|
|24||Kozhikode||Civil station , Koyilandi||SRTO- Koyilandi||3|
|25||Malappuram||Civil Station , Malappuram||RTO- Mallappuram||20-02-16||3|
|26||Kannur||Civil station, Kannur||RTO Kannur||26-02-16||3|
|28||Kannur||Thaliparamba||SRTO - Thaliparamba||29-02-16||3|
Mission analyzing the potential of livelihood opportunities in the service sector made effective tie ups with various government sectors that will provide employment to Kudumbashree women. Tie- up with southern railways is one such initiative that provides employment to 82 persons for managing their parking areas and premium A/c waiting hall. The Southern railways to bring in more revenue and to provide quality services by breaking the prevalent monopoly has approached the Mission to position Kudumbashree groups in the two areas. The Mission accepted the proposal and the first unit were set up in Ernakulam south railway station to manage the railway parking.
Positioning of units
The railway authorities made an agreement with Kudumbashree to manage their vehicle parking on a revenue sharing model depending of the revenue inflows. The management of railway parking that started in the stations of Ernakulam and Thrissur gradually extended to all main stations in Trivandrum division of Southern railways. The confidence in Mission and their confidence in Kudumbashree women that revenue leakages won’t happen and they can increase the income of railways prompted railway to make an agreement with Kudumbashree to extend the services in the management of premium A/C waiting halls offering quality service to its customers.
The Mission identified interested persons from among the community and provides adequate training to them. Also the necessary infrastructure that meets quality standards to serve customers and feedback collection is done. Initial financial assistance is being provided to the units in the form of Crisis Management and will be recouped once the unit avails loans.
The unit members are provided ID and uniform and monitoring is done to ensure the quality of services offered by them. The management of railway vehicle parking was started in 2015 in southern railway divisions stretches from Trivandrum to Palakkad and the Railway customer lounge management in the year 2016.
- Year of start- 2015
- Type: Group enterprise
- Scale- Trivandrum to Palakkad districts
- No of persons engaged- 197
- Income range-
User fees collected from the customers that avail the services of Kudumbashree are fixed by the railways. The revenue generated is shared on 75:25, 50:50 or 80:20 by railways and Kudumbashree respectively based on the nature of the stations. The income received by Kudumbashree is utilized for the salary of the group members and to improve the infrastructure as and when required. The unit members are receiving a minimum of Rs. 8000/- to Rs.10,000/- as monthly income depending on the stations.
|Railway Parking Management|
No of people engaged
|TVM Second entry||6||2||4|
|Ekm South Premium||
|Ekm North premium|
|Thrissur 1 st Entry||15||15|
|Thrissur 2 nd Entry||
Railway Customer Lounge Management
- Year of start- 2016
- Type: Group enterprise
- Scale- Trivandrum, Kollam, Ernakulam & Thrissur Central stations
- No of persons engaged- 33
- Income range-
Monitoring is done by railways and Kudumbashree on a frequent basis and necessary corrections and grievance redressal is made at the right time.
Management of premium A/C waiting halls of Trivandrum, Kollam, Ernakulam and Thrissur is now managed by Kudumbashree groups. The agreement made with the Southern Railway division and the services offered by the groups prompted railway division of Madurai to make a tie up with the Mission.
The Mission intends to provide wallet parking to the customers, and for the purpose training on driving will be provided to the groups. In the case of management of waiting halls additional facilities will be offered to customers like kids play zone, Infant feeding room, free reading of news papers and Magazines & mini libraries.
|AC Waiting Hall Management|
Name of the Stations entrusted
No of people engaged
Convergence is one of the focus areas the Mission gives thrust to when it comes to livelihood. To compete in the market and to obtain reasonable returns from the entrepreneurial activities the investment, skills and infrastructure required varies considerably. The All Women construction Team is one innovative livelihood activity promoted by the Mission in convergence with Housing and Urban Development Corporation Ltd. (HUDCO). HUDCO as part of its Corporate Social Responsibility (CSR) is focusing on Sustainability and Inclusion of Socially disadvantaged communities especially the poor and slum dwellers. As the objective of Kudumbashree Mission is improving the socially and economically disadvantaged sections of the society the Mission envisaged a novel concept in livelihood –the skill up gradation of women in construction sector- the up gradation of women in consultancy, supervisory services and construction techniques.
The demand for specifically skilled labour over unskilled labour is growing and a lot of women in the economically weaker sections of the society especially women who has desired qualifications/ talents has limitations in movement to find the right avenues for good jobs. Knowledge on modern technology and skill and limitations in high wages when compared to men in the same field are other issues faced. Therefore, the Mission targeted group of women labourers, professional and experienced engineers in construction and allied sectors from economically weaker sections.
At a glance
- Year of start: 2014
- No of units established- 61
- No of women engaged-535
- Spread: Across the state
The Mission intends to provide professional training for construction workers specifically women from the Kudumbashree network creating a consultancy wing of Kudumbashree in the construction field. An all women construction team comprised of women supervisors, masons, plumbers, electricians who can provide services to the general public was the concept.
The focus group is women in the age group of 18 to 45. Various levels of training will be provided to make them confident and to improve their skills in specific sector.
Intervention of the Mission
Kudumbashree Mission provided the skill training with the support of different agencies like KITCO (Training for project management & consultancy and site supervision for civil engineers) & Jyothi Jeeva Poorna Trust (Training on masonry, construction techniques, facility management, plumbing, electrification etc) whereas the Curriculum design is made by Laurie Baker Centre for Habitat Studies on special services like plumbing, electrical, facility management and cost effective technology, hazard resistant technology.
Hands on training with the support of CostFord were given to the trained women under the supervision of engineers. In addition, financial support was provided to set up the unit.
The first unit in the state is established in Ernakulam district.
The women are capable of making diverse types of houses as part of the demand of the clients like thatched roof with terracotta tiles, concrete houses etc. They were assigned the task of constructing 87 houses as part of Tribal Rehabilitation housing scheme. In addition to this, works like the construction of a park, renovation of a canteen, kitchen interiors are also received.
Challenges and scope of scaling up
The acceptance of a women’s group in the construction sector was the major challenge. The construction of boundary walls, bathrooms etc paved way for getting work orders. The intervention of Mission in getting orders and the constant efforts of the women to complete the houses as per the demand created a brand in the sector.
The field level work of the unit made M/s. Berger paints to provide training to the women in painting as part of their CSR. They expressed their willingness to provide training to more women. This resulted in the formation of a unit in this sector as well.
Based on the success of the first group, the concept is replicated across the state. 535 women are trained across the state forming 61 groups in the sector.
The Mission is in the effort to make the Kudumbashree construction groups as an accredited agency of Government, so that they may get contract orders of Government departments & agencies without tender process and will help the units to procure orders directly.
|Women Construction Units|
|SI NO||DISTRICT||PLACE||NAME OF THE GROUP||NO. OF THE MEMBERS|
|21||Palakkad||Vaniyamkulam||Ganga construction group||10|
|22||Palakkad||Ananganadi||Yamuna construction group||10|
|23||Palakkad||thrikkadeeri||Kaveri construction group||10|
Lifestyle diseases are increasing at an alarming rate in the state due to the change in food habits, lack of exercise and other issues. Women often has to find time for exercise and many a time failed to go for a walk or to find right centers for exercise. The women in Eloor Municipality find this as an opportunity and started their unit under the SJSRY scheme in 2013.
The unit was started exploring the potential of women employees of Fertilizers and Chemicals Travancore Ltd (FACT) a Government of India enterprise. The major customers of the unit are women employees of FACT. The success of the unit motivated women from the nearby ULBs and similar units started in Kochi Corporation and Perumbavoor municipality. The unit members will avail a registration fees and user fees from the customers. The advantage is that the unit functions at a stipulated time in the morning as well as in the evening (5a.m to 8.am & 6p.m to 8 p.m), thereby the members can easily do their household chores.
At a glance
- Year of start: 2013
- No of units established- 6
- No of women engaged- 25
- Spread: Kochi Corporation, Eloor Municipality, Perumbavoor Municipality, Choornikkara Panchayat, Nenmeni Panchayat & Kozhikkode Corporation
- Investment range- 5 lakhs
The major challenges faced by the sector are privacy, location and space. Many a time the space provided by the ULBs will not be receptive or supportive as stated above. This led to shifting of locations from one place to another finding an apt location that will have sufficient customer base, reasonable rent and thereby generate sufficient returns.
The increasing demand for more wellness centers and willingness of women to come forward to start wellness centers/ health clubs made the Mission to make it one of the priority enterprises for the financial year 2017-18. The Mission also plans to introduce Yoga along with health clubs (by training interested women as yoga instructors or to avail the service of yoga instructors) assessing the demand.
The state Kerala has made significant advancements in the health sector and is visible in the life expectancy rate, sex ratio, infant mortality rate, maternal mortality rate etc. But on the other hand the state is witnessing the growing no of contagious diseases, lifestyle diseases and deadly diseases like cancer, cardiac problems, kidney failures etc. When the rich has good access to health systems, desired knowledge on facilities available and have affordability the poor find it difficult to access the health facilities available.
In the habitats of poor the water borne diseases and poverty related diseases are wide spread and the deaths and diseases worsen the condition of poor/ poverty. Kudumbashree Mission as part of poverty eradication find it essential to address the health issues of poor as it is one of the critical element that defines poverty. There the Mission joins hands with Health Action by People, an NGO to develop Community Health Volunteers across the CDSs to provide minimum health care assistance to the poor.
‘Bare foot doctors’ a concept of Community Health Volunteers to provide minimum health services to the poor that will help to prevent contagious diseases by creating awareness about the reasons for diseases and to provide general information on the services available was promoted by Kudumbashree Mission in the year 2005. They help the poor to reach out the health care system available in the locality and in times of emergency contact the health authorities to bring in health care to the needy. The project is named as ‘Santhwanam’. The state government has accepted this as a new model and a project called 'Santhwanam' is launched in the state budget for 2005-06.
Kudumbashree find it as an opportunity to provide employment to women. Increase in life style diseases was another issue the state was witnessing. The Mission thus joined hands with Health Action by People (HAP) a NGO run by doctors of Trivandrum Medical College to develop the Santhwanam project. HAP provides training to the selected women volunteers to check lifestyle diseases among poor people, provide necessary guidance to the field level volunteers thereby ensuring that the poor avail medical support at the right time.
Today, the Kudumbashree Santhwanam volunteers are engaged in checking the life style diseases like blood pressure, blood glucose, cholesterol and body mass index. The women will visit the bedridden patients and will avail their service at the door steps by charging prescribed fees.
Santhwanam is an individual micro enterprise promoted under the Yuvashree (to educated unemployed women in the age group of 18-45 years of age) scheme of Kudumbashree Mission. Women from Kudumbashree NHGs having the qualification of plus-two education or graduates in science or that has Auxiliary and midwifery course or lab technicians/ nurses are selected as volunteers. Now a day’s women having 10th pass too is considered as Santhwanam volunteers.
At a glance
- Year of start -2005
- Type - Individual enterprise
- Spread: Across the state
- Project cost- Rs.85000 to 1 lakhs
- Total no of Santhwanam volunteers across the state – 297
- Income range – Rs. 15000 to 25000/-
The selected women are given seven days of intensive training on technical inputs and personality development by HAP. The entrepreneurs are trained in checking the height, body weight, body mass index, body fat, blood pressure and blood glucose of people. They visit houses to provide onsite medical assistance where immobile patients, aged persons, needy elderly patients living alone without anybody to cater their health needs. They test blood sugar using glucometer and read the blood pressure level, take body weight on regular intervals. If abnormal situation persists the patients will be advised to contact the physician immediately. The volunteer gets a small fee paid by the patients for the service rendered by her. They follow the best available medical practices like use of sterilized, disposable needles and swabs for blood collection from finger pricks, and test strips for glucose meter readings etc. The entrepreneurs are equipped with two-wheelers and mobile phones so that their patients can easily avail themselves of their service.
Setting up the unit- support provided
Santhwanam volunteers are provided white coats and ID cards for identity and a certificate of HAP. The entrepreneurs are equipped with two-wheelers and mobile phones so that their patients can easily avail themselves of their service. HAP provides technical support to the volunteers on a 24 hour basis. The field level issues and queries are answered on a time bound manner. To ensure the accuracy in readings, the machines are calibrated once in a year. Once in six months the Kudumbashree Mission conducts zonal meetings to analyze the performance of the volunteers.
Though the concept was developed for providing service to the poor and to immobile patients the Santhwanam volunteers now developed customer base in the general public by participating in the exhibitions, fairs and visiting schools, public offices etc. On an average the Santhwanam volunteers earns a minimum of Rs.12,000/- to 25,000/- in a month.
At present there are 297 volunteers working regularly in the field.
The project has good scope in both rural and urban areas. A minimum of 5 to 7 members in urban local bodies and 3 to 5 members in rural areas have scope as santhwanam volunteer and Rs. 15000/-can be assured as a minimum monthly income for them. The Mission intends to train more number of persons in the field. Also training in the areas of breast cancer detection, physiotherapy is proposed for the volunteers so that they may get additional income.
‘Santhwanam’, a public-health care programme with the assistance of Kudumbashree women, is an example of Public- Private- Community partnership model in public health initiative blending health-care, women empowerment and social service.
|9||Gayathri Bindhu Roy VS||Sangumugham||Thiruvananthapuram||9744691976|
|11||Jameela Beevi S||Anad||Thiruvananthapuram||9562302687|
|16||Ms Laila S||Chackai||Thiruvananthapuram||9446548343|
|17||Ms Laly S||Sreekariyam||Thiruvananthapuram||9446007015|
|18||Ms Sathikumari L||Kazhakuttom||Thiruvananthapuram||9446005942|
|19||Ms Sheeja S||Vettoor||Thiruvananthapuram||9400561257|
|20||Ms Sreelatha I||Vattiyoorkavu||Thiruvananthapuram||9446005941|
|21||Ms Sujalatha P||Vettoor||Thiruvananthapuram||9745445876|
|22||Ms Tesi R||Cherunniyoor||Thiruvananthapuram||9497711448|
|28||Ajitha Kumari K||Karunagapally||Kollam||8086148909|
|32||Thulasee Bai T||Kottakkara||Kollam||9544625460|
|34||Bindhu Thilakan||Charuvil Puthenveedu||Kollam||9846277150|
|39||Nisha N||Nisha Vilasam||Kollam||8129176395 / 9746689804|
|48||Sheela V Nair||Elanthoor||Pathanamthitta||8086917885|
|54||Seena Roshin||Thiruvalla Muncipality||Pathanamthitta||9946264545|
|61||Shaine Baby John||Puramattom||Pathanamthitta||8111818443|
|66||Kavitha PK||Thiruvalla Municipality||Pathanamthitta||9961632321|
|68||Ramla Beevi S||Ezhamkulam||Pathanamthitta||9447711566|
|74||Preetha K Krishnan||Mavelikara||Alappuzha||8157821362|
|76||Ms Deepthi Rajeev||Pallipad||Alappuzha||8593890268|
|77||Geetha Lekshmi L||Chengannur||Alappuzha||9526838290|
|93||Sreedevi S Lal||Karunapuram||Idukki||9847929546|
|95||Ms Beena Thenkachan||T V Puram||Kottayam||9249579168|
|96||Ms Deepthi KG||Kurichy||Kottayam||9526078465|
|97||Ms Lissamma Roy||Thrikodithanam||Kottayam||9447700911|
|98||Ms Prasanna Prasad||T V Puram||Kottayam||9744731560|
|99||Ms Rani PN||Athirampuzha||Kottayam||9048247580|
|100||Ms Sabeena Saji||Arpookkara||Kottayam||9747939985|
|101||Ms Sudharmma K||Kurichy||Kottayam||9447767925|
|102||Ms Usha Chandran||Athirumpuzha||Kottayam||9747781658|
|105||Bindhu Mol G||Vazhappally||Kottayam||8289861743|
|106||Jaimol Aneesh||Kottayam Municipality||Kottayam||9526528716|
|110||Omana Sasikumar||Changanacherry||Kottayam||9495705205/ 9446371106|
|112||Sunitha Mol PS||Paluparambil||Kottayam||9656582765|
|120||Sindhu Francis||Changana Cherry||Kottayam||9544388932 / 7907986770|
|131||Cini Eldo||Piravom||Ernakulam||8547248451 / 9947017199|
|134||Deepika Ramachandran||Kochi Corporation||Ernakulam||8111859167|
|141||Nishamol A||Perumbavoor Muncipality||Ernakulam||9447717733|
|144||Sheela Joseph||Kochi Corporation||Ernakulam||9526993142|
|145||Shyni Varghese||Adayan Pala House||Ernakulam||9446000918|
|153||Sunitha Prakash||Kochi Corporation||Ernakulam||9995989761|
|154||Vimala Mohanan||Kochi Corporation||Ernakulam||9447711988|
|157||Soumya PG||Kunnamkulam Muncipality||Thrissur||9539368013|
|160||Chitra Lekha Ramachandran||Aloor||Thrissur||9946838029|
|165||Lija G Nath||Kolazhy||Thrissur||9744311051|
|178||Ms Anitha Appu||Nenmanikara||Thrissur||8089242432|
|179||Ms Baby Sheela MF||Vadakkekad||Thrissur||9446007058|
|180||Ms Beena Lakshmanan||Avnissery||Thrissur||9447700644|
|181||Ms Biji Mani||Chalakkudy Municipality||Thrissur||9447711955|
|182||Ms Chinnu MK||Thanyam||Thrissur||9562461024|
|183||Ms Elsy Johny||Kalan House||Thrissur||9447700166|
|184||Ms Gracy Joy||Chowannur||Thrissur||9447704422|
|185||Ms Hena C M||Chavakkad Municipality||Thrissur||9447718899|
|186||Ms Jessy Joy||Nenmanikara||Thrissur||9447506506|
|187||Ms Jiji Royson||Kadavallur||Thrissur||8593923077|
|188||Ms Jini Paulson||Pannayurkulam||Thrissur||9544760833|
|189||Ms Kanakalatha NR||Chazhur||Thrissur||9446007039|
|190||Ms Kochurani Johnson||Thrissur Corporation||Thrissur||9447700229|
|191||Ms Lija CR||Paralam||Thrissur||9400161698|
|192||Ms Lissy Davis||Arimpur||Thrissur||9447700599|
|193||Ms Mareena Sunny||Thrissur Corporation||Thrissur||9447707711|
|194||Ms Mini Mathew||Arimpur||Thrissur||9447700655|
|195||Ms Nitha PM||Kodungallur||Thrissur||9744371984|
|196||Ms Priya Valsaraj||Kunnamkulam Municipality||Thrissur||9447711533|
|197||Ms Rajani Krishnan||Puthur||Thrissur||9447700199|
|198||Ms Reji Anto||Muriyad||Thrissur||9447703703|
|199||Ms Rema Santhosh||Varandarapilly||Thrissur||9961995657|
|201||Ms Resmi CJ||Kodungallur||Thrissur||8943416515|
|202||Ms Santha TS||Mullurkkara||Thrissur||9447700119|
|203||Ms Shahanamol E K||Kattakambal||Thrissur||9562220625|
|204||Ms Sheeba Franco||Trikkur||Thrissur||9846445698|
|205||Ms Sheena Aravindhakshan||Puthur||Thrissur||9447700188|
|206||Ms Simi Babu||Pananchery||Thrissur||9446007036|
|207||Ms Sindhu VG||Kattakambal||Thrissur||9447700889|
|208||Ms Sindhu VT||Pudukad||Thrissur||9446007038|
|209||Ms Sudha CK||Edavilangu||Thrissur||8943142140|
|210||Ms Suhara Ibrahim AV||Kadangode||Thrissur||9562344791|
|211||Ms Sujitha MS||Kodungallur||Thrissur||9544229838|
|212||Ms Sunitha KK||Madakkathra||Thrissur||9447705522|
|213||Ms Vanaja Vijayakumar||Chelakkara||Thrissur||9446007057|
|219||Bindhu S||Pudhupariyaram||Palakkad||9288039143 / 9349009404|
|224||Santha Kumari V A||Kanjirapuzha||Palakkad||9744440316 / 9747389885|
|225||Jaimol V J||Kanjirapuzha||Palakkad||9496140477|
|228||Ms Sudha R||Ottappalam Muncipality||Palakkad||9446000937|
|232||Nini Michel Geevarghese||Challissery||Palakkad||8547265352|
|233||Sreedevi V||Chittur Tattamangalam||Palakkad||9497251052|
|235||Santhi Krishana U||Erimayur||Palakkad||9895508807|
|237||Sumithra A||Erimayur||Palakkad||9446669835 / 9446473522|
|243||Ms Jancy David||Malappuram Muncipality||Malappuram||9446006592|
|244||Ms Jessy James||Vazhikkadavu||Malappuram||9446633487|
|245||Ms Shameera V||Perinthalmanna Muncipality||Malappuram||9961506537|
|248||Ms Beena John||Thottiyil [H]||Wayanad||9747682380|
|249||Ms Leela VV||Muppainad||Wayanad||9745811631|
|250||Ms Meena Sunny||Vellamunda||Wayanad||9497079811|
|251||Ms Prakasini MK||Vengapally||Wayanad||8547275066|
|252||Ms Preethi K||Ambalavayal||Wayanad||8157054609|
|253||Ms Rosamma Xavier||Thariode||Wayanad||9895722635|
|254||Ms Leena KK||Villyapally||Kozhikode||9446000959|
|255||Ms Mini Saji||Koorachund||Kozhikode||9446000940|
|256||Ms Prema K||Azhiyoor||Kozhikode||9895470018|
|257||Ms Sreeja Balan||Koorachund||Kozhikode||9446005940|
|258||Ms Sudha Rani P||Vanimal||Kozhikode||9645131664|
|259||Ms Jayasree Vinod||Madayai||Kannur||9995040398|
|260||Ms. Jaisamma Shibu||Udayagiri||Kannur||9495287901|
|261||Ms Leeshma KV||Kattiyattoor||Kannur||9567738602|
|262||Ms Lissy Varghese||Alakode||Kannur||9605657620|
|263||Ms Preetha SK||Mayyil||Kannur||9947276813|
|264||Ms. Rajani Mohan||Peringome Vayakara||Kannur||9446838614|
|265||Ms Sandhya PV||Ezhome||Kannur||9446000972|
|266||Ms Sathi CPK||Eramam||Kannur||9745881228|
|267||Ms Sheeja VP||Chockly||Kannur||9446006610|
|268||Ms Sheena AV||Kolachery||Kannur||9526587431|
|269||Ms Shylaja MV||Mayyil||Kannur||9447719922|
|270||Ms Silvi Davis||Sreekandapuram||Kannur||9495614650|
|271||Ms Sindhu T||Alakode||Kannur||9497861798|
|272||Ms Sujatha Soman||Alakode||Kannur||9605024450|
|273||Ms Usha Manikantan||Aralam||Kannur||9961936737|
|278||Bindu AP||Kannur Co-Operation||Kannur||9946416815|
|279||Dhyana K||Iritty Muncipality||Kannur||9400336610|
|293||Risha Baby PV||Eranholi||Kannur||9656957203|
|294||Sree Devi CS||Kanhangad Municipality||Kasaragod||9496190086|
|296||Ms Jancy Mathew||Kinanoor Karinthalam||Kasaragod||9895221274|
|297||Ms. Bindu James||Kinanoor Karinthalam||Kasaragod||9496240407|
Cooking is always considered a monopoly of women. The women who does not have technical education or skills for wage employment prefer to start micro enterprises that does not need high skills or that can be done as a secondary activity after the daily household chores. The Mission explored the potential of cooking as a means of livelihood and encouraged Kudumbashree women to start canteen and catering groups across the state. Each locality has unique recipes and tastes and promotion of it and specific assistance to make it a business model will make the sector successful. This led to the beginning of Kudumbashree canteen and catering units.
Intervention of Mission
The Mission promoted canteen and catering units across the state and associated them with various government/ non government offices so that necessary infrastructure will be available for the unit and will ensure minimum income. Intensive training on health, food habits, customer management, the concept of service etc were provided to the potential entrepreneurs. The most highlighted aspect is that no change is made in the recipes in order to retain the taste and flavor of ethnic delicacies of each locality.
Financial support in the form of subsidy, Revolving fund and Crisis Management fund to meet working capital requirements were provided to the units as per the requirement.
- Year of start -2005
- Type - Group enterprise
- Spread: Across the state
- Project cost- Rs.2 lakhs to 3.5 lakhs
- Total no of units- 1064
- Income range – Rs. 12000 to 15000/-
Challenges faced & branding the sector
Kudumbashree made attempts to position the units associated with offices and also as way side food chains across the state. The units that functions like this have limitations to procure orders from outside and to generate additional income. The increasing demand for quality homely food and the preference towards various cuisines from across the state in the urban areas made the Mission to tap these markets by expanding the sector.
Cafe Management Team: Training cum cafe Management team was the first initiative of the Mission as part of brand development and expansion of the field. The unemployed & trained youth in hospitality management from the Kudumbashree network is selected and positioned as cafe management team through which the Mission provides necessary training to the Kudumbashree canteen and catering units.
Branding of Kudumbashree canteen and catering units- Cafe Kudumbashree
Mission started food fests to tap the urban markets by bringing the canteen and catering groups on to a single platform under the name Cafe Kudumbashree. The first cafe Kudumbashree food fest was conducted on a pilot basis associated with the 12th Kudumbashree anniversary celebrations. widespread acceptance of the food fests helped the Mission to set its footprints within the state and outside, the most remarkable being the food fest in UAE.
The Mission in order to develop a brand in the sector developed standard operating procedures for the functioning of canteen and catering units. The units are graded and affiliated to Kudumbashree and the units that fulfill the stipulated conditions will be given Cafe Kudumbashree name. PIP trainings and handholding support are provided to the entrepreneurs to ensure that they maintains of quality & hygienic standards.
The acceptance of Kudumbashree units to run the canteens is very high and many government and non government agencies/ departments are providing space to set up Kudumbashree canteens. The Mission needs to train more women to take up the initiatives as per the demand.
The Mission intends to develop a chain of restaurants under the Kudumbashree brand within a 15 km radius across the length and breadth of the state especially along with NH and MC roads. A unique design and layout will be developed for recognition and acceptance.
The brand image of Cafe Kudumbashree and the acceptance of local cuisines and ethnic delicacies made the Mission to introduce a novel concept in canteen/ catering sector, ‘the take away counters’. The ethnic foods available in different parts of the state are made available to the urban customers through the food fests. The demand for such products is so high that the Mission proposed to make available these food items on a regular basis. As the availability of buildings to set canteens, its location and transportation are some of the constrains; the Mission thought of setting a mother kitchen to prepare food and take away counters at different parts of the city within a 5 to 7 km radius to sell the products.
Setting up of unit
The first unit is set up in Pathanamthitta district with ..... take away counters. The Take away counters are set up in concrete buildings or as removable kiosks with the support of Local Self Governments in Government hospital premises, tourist destinations etc. The kiosks have all amenities to ensure healthy and hygienic foods. Steamers, water purifiers and waste disposal facility are ensured in the kiosks. The food is cooked in a central kitchen and is sold through the kiosks set up in different locations.
The unit members are trained in cooking, customer management, sales and accounting and are provided handholding support for a period of 6 months to make them sustainable. The peculiarity of the unit is that the units have digital display boards that provide information on the schemes and programmes of Kudumbashree Mission and Local Self Governments so that the community will be benefited as it acts as an IEC platform.
Hot beverages, ethnic snacks, packaged meals are sold through these outlets.
Take away counters
- Year of start -2015
- Type - Group enterprise
- Spread: Pathanamthitta district
- Project cost- Rs.6 lakhs
- Total no of units- 8
- Income range – Rs. 15000 to 18000/-
The total investment of the removable kiosks will come around Rs. 6 lakhs. The investment is pooled through loan, beneficiary contribution (5%) and subsidy.
The project will be replicated in all districts especially in urban local bodies. The installation of solar panels in kiosks to make it energy efficient and environment friendly is proposed in the coming plans.
Kudumbashree always try to explore and address the social issues prevailing in the society by converting it to livelihood opportunities. One of the recent social problems the state witnessed is street dog menace. The attack of street dogs and the injuries it caused was increasing and as the killing of street dogs is banned as per the act the Government want to address the issue in an amicable way. The strategy adopted by the Government is to intensify Animal Birth Control.
Mission explored this opportunity and introduced the Animal Birth Control Programme as an enterprise that involves capture, neutering, and release of stray dogs based on a Standard Operating Procedure (SOP) for animal birth control programs outlined by the Animal Welfare Board of India (AWBI). The expected outcome of the programme is to reduce stray dog population density, decrease mating/ maternal/pack aggression in stray dogs thereby resolving the issue of attack of dogs on one hand and income to the enterprise groups on the other.
Scope of the project
As per 2012 census the stray dog population in Kerala was 2.99 lakhs. It is estimated that the number of stray dogs is approximately 6 lakhs as of now. The implementation of ABC requires the active support of the community & Local Self Governments to the animal husbandry department. The activity includes the capturing or hired capturing of stray dogs from identified area, transportation of dogs captured to the identified institution for A B C Programme, required Pre and Post Operative Care (surgery will be done in identified veterinary hospital by surgeon) for the animals and safe release of the animal back (as per law). This requires a dedicated team at community level to perform all the activities associated, for continuity and sustainability of results. This led the formulation of Kudumbashree ABC units at blocks & municipal levels.
Setting up of the units
1.Accreditation to Kudumbashree units engaged in ABC Programme
As the idea is innovative and support of Local Self Governments and Animal Husbandry department is crucial for the successful implementation of the programme and to ensure income to the group members, the Mission took initiative to form Community based Block level or Urban Local Body level Management Unit as enterprise units. The support of Government is ensured by issuing a Government Order (G.O) to accredit Kudumbashree units for the implementation of the programme. As per the G.O, Kudumbashree ABC ME units has been approved as the Implementing agency of ABCP of LSGIs, Rs.2100/- per dog has to be transferred to Kudumbashree for the units & the District Mission Co-ordinator of Kudumbashree is the implementing officer of ABCP of LSGIs.
District collectors and Jilla panchayaths leads the campaign of ABC program for stray Dog Control Measures and the respective Local body would provide database to Kudumbashree on vulnerable geographic areas and wards /ADS for urgent intervention.
The Guidelines and standard operating Procedures were issued for formation of Animal Birth Control Designated Block Management Units of Kudumbashree.
2.Training and other support
The Mission provided three day training (on handling, capturing and pre & post surgical care) to the selected entrepreneurs and provided ID cards and uniforms. The persons engaged in the programme will be given vaccination on rabies.
The Mission provides an initial working capital support of Rs.50,000/- as Start-up fund for the management units. The additional financial resources are met by the groups through bank loan and subsidy on interest (above 7% of interest charged by the banks) is provided by the Mission. The concerned LSG should allocate fund for ABC programme and should provide the stipulated amount of Rs. 2100 per dog to Kudumbashree as per the G.O. (Service charge for entrepreneurs Rs. 1000, Rs. 200 for transportation and food for the dogs, Rs. 400 as doctor’s fees and Rs. 500 for medicine & surgical materials).
- Year of start -2016
- Type - Group enterprise
- Spread: Across the state
- Project cost- Rs.6 lakhs
- Total no of units- 38 (6 in ULBs & 32 in Panchayats/ Blocks)
- Income range – Rs. 15000 to 40,000/-
Income of the unit
The income of the unit is the service charge stated in the guideline. The entrepreneurs will get Rs.1000 per dog as service charge.
The effective implementation of the programme is possible only if the availability of doctor for surgical procedures and the financial support of LSGs are ensured. The delay in positioning of a veterinary doctor and the allocation of funds for the programme is the major challenge.
The Mission started positioning of units to address the social issue of street dog menace. The broad objective of the Mission is to train these management units as groups who will provide pet care services like ensuring all the pet dogs are vaccinated & licensed, management of pet care centres, and other similar services for domestic animals.
Day care & play schools have good scope in urban areas as working women are high in cities. Reliable centres to take care of the children are a must. Many organizations are providing space and support for day care centres. The experience of Kudumbashree is that the women who are trained in child care are starting day care centres as micro enterprises. They start it as individual enterprise units (availing required staff as per the requirement) or as group enterprises. The space will be availed on rent owned by the Local Self Government or houses that have adequate space. The necessary infrastructure is developed through investments by availing loan, beneficiary contribution and the financial support provided by the Mission.
The brand name of Kudumbashree and the reliability it developed over the years, made some organizations to approach Kudumbashree to provide trained teachers and care takers for day care services, where the necessary infrastructure is provided by them. The best example is, the Technopark Trivandrum. The women employees association, Technopark has started a day care centre for its employees inside the campus with trained Kudumbashree women. The organization has provided all the amenities including CCTV. The teachers as well as the care takers are well trained and a minimum 25 to 45 days training is provided to them. The quality of the service the women provides makes the management to start another day care inside the premises.
The Mission is in the process of training more women in the sector, so that they can be placed with similar organizations or to help them to set up individual day care centres as per the demand of the community. One of the priority sector of the Mission is this.
The income of the group is the admission fees and monthly fees paid by the parents. At present there are 10 day care centres across the state.
|DAY CARE CENTERS|
|Sl.No||DISTRICT||PLACE||NAME OF UNIT|
|1||KOLLAM||SASTHAMKOTTA||FORENCE DAY CARE|
|3||ERNAKULAM||MUVATTUPUZHA||BUTTERFLIES DAY CARE|
|5||ERNAKULAM||KOOVAPPADY||DALIYA DAY CARE|
Amrutham Nutrimix is a cereal-based powder mix developed by Central Plantation Crops Research Institute (CPCRI), Kasaragod which is suitable for six months to three year old children prepared by the Kudumbashree microenterprise units, consisting of NHG members, prevailing in every district of Kerala with the patronage and guidance of Kudumbashree. It has been pioneer initiative in the field of rural development, financial inclusion and most importantly in the battle against malnutrition.
The Integrated Child Development Services (ICDS) provides Supplementary Nutrition for children in the age group of six months to three years in the form of Take-Home-Ration (THR). The Social Welfare Department, Government of Kerala, has adopted the decentralized model of production and distribution of the THR in collaboration of Kudumbashree-State Poverty Eradication Mission from the year 2006 onwards.
When Kudumbashree took over to the supply, Government cancelled the order from outsiders. In 2005 Government calculated that, Kerala has 5,80,000 children belonging to the age category of 6 month to 3 years ,and thus aimed to provide 2.5 kg nutritious food per month to each children estimating 14,50,000 kg to be produced, and for that purpose planned to set up 1500 units across the state and each unit to produce 1000 kg per month. Kudumbashree mission started training the interested members in 2005. Initially they created 2 training centres Kasargod and Kayanna(Kozhikode) and gradually increased the number in other districts also. Through that centres they gave training to 2500 members .It was held in 2005 December to 2006 August. Nutrimix production officially got started in 2006 December onwards with some units. In the beginning they sold products on a home to door to door basis and they collected payment from customers only .. After 3 months Kudumbashree mission and Government came with an idea to supply Nutrimix through ICDS and payments were facilitated by Panchayat.
The Amrutham Nutrimix supplement is provided to all Anganwadis of Kerala under the THRS scheme on a fortnight basis for children of 6 months to 3 years age group. The product is available in 500gm packets. Nutrimix can be used without any age limit. It can be having either directly or to mix milk or water. The main constituents are
|Ingredient||100 gms of Amrutham Nutrimix|
|Soya Chunks||10 gm|
|Bengal Gram||15 gm|
Grading conducted to improve the functional efficiency of the units bringing in transparency in various areas connected with the manufacture of the product. Grading will help foster healthy competition and professionalism needed for self- employment initiatives. Only units that secure ‘A’ and ‘B’ grade as per ratings given jointly by Kudumbashree, Social Justice Department and also by the Food and Safety Department will get an opportunity to manufacture and distribute Amritham Nutrimix. Units that get ‘C’ grade will stop getting subsidised wheat. These units will be allowed to function in some other operational area. The guidelines include basic facilities, clean surroundings, cleanliness in units and equipment, electrification, hygiene, proper records, price hike, functional excellence and team spirit.
Capacity Building and Support Services provided by Kudumbashree Mission
Kudumbashree Mission has provided a wide range of services to initiate and nurture the Amrutham Nutrimix enterprises.
Some of the key initiatives of the Mission in this regard are listed below.
1.Training & Capacity Building
- General Orientation and Entrepreneurship Development training to the entrepreneurs
- Skill Training in Nutrimix Production in collaboration with CPCRI, Kasargode
- Performance Improvement Training on a periodic basis; on issues such as Business Management, Accounting, Production Protocol, Product Diversification etc.
2.Monitoring and Support Mechanisms
- District level Monitoring Committees under the leadership of Social Justice Department for supervision of functioning
- Supervision by Kudumbashree Community Development Society (CDS) at the LSG level
- Liaison with Social Welfare Department at the State level and ICDS Project functionaries at District and sub-district levels
- Providing various financial assistance like crisis management fund, technology fund, technology upgradation fund etc.
- Support of Kudumbashree Micro Enterprise Consultants (MEC) for streamlining business operations
- Support of Kudumbashree Accounts and Audit Services (KAASS) for regular audit of the enterprises
- Three tier system, Unit level representatives/ District/ State level consortiums governed by elected members in association with Kudumbashree Mission facilitate the smooth functioning in each layer.
- Price revision of Nutrimix including GST.
- Upgrade all the Nutrimix units to ‘A’ grade.
- Nutrimix fortification is piloting in Wayanad district and need to be expanded to all districts after feasibility analysis.
- Expanding the production of value added products in all nutrimix units.
In Kerala, currently 241 Micro-Enterprise units , owned and operated by 1680 women.
|Current district wise statistics of units|
|District||No. of Units|
Coir Industry is an important agro based employment oriented traditional cottage industry in India. The History of coir in India started with the association of Kerala State which dates back to 19th century. Between the western Ghats on the east & Arabian Sea on the west,, Kerala is a tropical paradise of waving coconut palms and wide sandy beaches. Kerala is one of the most beautiful states of India and also the largest producer of Coir & Coir products in India. In fact even the name 'Keralam' means 'Land of Coconut' in Malayalam. Coir industry enjoys the status as the largest cottage industry in the state of Kerala giving employment to over a million of people.
Coir, also known as 'The Golden Fibre', is extracted from the husk of coconut. Coir is widely used for making various products such as floor mats, Outdoor mats, Cordage, ropes, aquarium filters etc. Prior to these, Coir being the geo textiles come in a mind boggling range of woven & Non woven verities available for bio engineering including geo meshes, geo grids, anti-weed blankets, erosion control blankets, geo-rolls.
Pratheeksha coir unit is the first coir unit was established in the year 2000 at Alappuzha. Presently we have more than 70 coir units in kerala under Kudumbashree.
At a glance
- Year of start -2000
- Type – Individual/Group enterprise
- Spread: Across the state
- Total no of coir units across the state – 72
Setting up the unit- support provided
Kudumbashree is providing financial assistance (Capital Subsidy/Interest Subsidy) to start coir units. Once in six months the Kudumbashree Mission conducts Performance Improvement programmes for improving the performance of units.
Kudumbashree mission planned to start Coir Defibering units in association with Kerala Coir Machine Manufacturing Company in all potential Panchayats of Kerala. The end product will be bought back by Coir Fed. In the next financial year 50 units will be started functioning.
|Kudumbashree Coir Units|
|Sl.No.||District||Location||Name of Unit||Year of Starting|
|1||Trivandrum||Azhoor||Santhy Coir Unit||2005|
|3||Kollam||Thekkubagam||Keerthi coirpiri unit|
|6||Kottayam||Thalayolaparamba||Keerthi Coir Unit||2006|
|17||Idukki||Kanjikkuzhy||Soubhagya coil unit||2011|
|18||Alappuzha||Mararikkulam South||Pratheeksha Coir||2000|
|21||Alappuzha||Aryad||Gold Bell Coir Unit||2002|
|22||Alappuzha||Aryad||Aiswarya Coir Unit||2003|
|23||Alappuzha||Aryad||Archana Coir Unit||2004|
|24||Alappuzha||Arattupuzha||Sree Lekshmi Coir Piri Unit||2005|
|25||Alappuzha||Kandalloor||Hari Sree Coir Piri||2005|
|26||Alappuzha||Mararikkulam South||Sreyus Coir||2005|
|28||Alappuzha||Thuravoor||Dhanalekshmi Coir Unit||2008|
|29||Alappuzha||Karthikappally||Kripa Coirpiri Unit||2009|
|30||Alappuzha||Karthikappally||Bhuvaneswary Coir Piri Unit||2009|
|31||Alappuzha||Karthikappally||Theertha Coirpiri Unit||2009|
|32||Alappuzha||Karthikappally||Archana Coir Piri Unit||2009|
|33||Alappuzha||Karthikappally||Aaradhana Coir Piri Unit||2009|
|34||Alappuzha||Karthikappally||Pournami Coir Piri Unit||2009|
|36||Alappuzha||Karthikappally||Sakthi Coir Piri Unit||2009|
|37||Alappuzha||Karthikappally||Bhagya Coir Piri Unit||2009|
|38||Alappuzha||Chingoli||Surabhi Coir Piri Unit||2009|
|39||Alappuzha||Arattupuzha||Sagara Coir Piri Unit||2009|
|40||Alappuzha||Mararikkulam North||Navodaya Coir Spinning||2010|
|41||Alappuzha||Karuvatta||Desam coir works||2012|
|43||Alappuzha||Arattupuzha||Aiswarya Coir Piri Unit||2013|
|44||Alappuzha||Arattupuzha||Mahadeva Coir Piri Unit||2013|
|45||Alappuzha||Chingoli||Aiswarya Coir Unit||2014|
|46||Alappuzha||Kandalloor||Dhanasree Coir Piri Unit||2014|
|47||Alappuzha||Arattupuzha||Nila Coir Piri Unit||2014|
|48||Alappuzha||Kandalloor||Kerasree Coir Piri Unit||2014|
|49||Alappuzha||Kumarapuram||Karunya Coir Piri Unit||2014|
|53||Alappuzha||Kandalloor||Devi Coir Piri Unit||2015|
|54||Alappuzha||Arattupuzha||Harisree Coir Piri Unit||2015|
|55||Alappuzha||Thrikkunnappuzha||Ayyankkali Coir Piri Unit||2015|
|56||Alappuzha||Mararikkulam North||Aiswarya Coir Spinning||2015|
|57||Alappuzha||Mararikkulam North||Bhavana Coir Spinning||2015|
|58||Alappuzha||Cheppad||Kaveri Coir Unit||2015|
|63||Alappuzha||Karuvatta||Mahalekshni coir unit||2017|
|64||Alappuzha||Arattupuzha||Amritha Coir Piri||2017|
|65||Alappuzha||Arattupuzha||Siva Kripa Coir Piri||2017|
|66||Alappuzha||Kayamkulam West||Sivasakthi Coir Unit||2015|
|67||Alappuzha||Kayamkulam West||Aiswarya Coir Unit||2015|
|68||Alappuzha||Kayamkulam West||Haritham Coir Unit||2015|
|69||Alappuzha||Kayamkulam West||Maithry Coir Unnit||2015|
|70||Alappuzha||Kayamkulam West||Kairaly Coir Unit||2015|
|71||Alappuzha||Kayamkulam West||Thanal Cior UNIT||2015|
|72||Alappuzha||Kayamkulam West||Karunya Coir Unit||2015|
Sanitary Napkin units are innovative enterprises under Kudumbashree livelihood sector .First napkin unit was established in the year of 2004, in Ettumanoor CDS, Kottayam district. The unit was formed as an alternative for the product manufactured by corporate giants. Local production and consumption is envisaged through this project to achieve local economic development. Success of comfort sanitary napkin unit which is the pioneer in the production of Kudumbashree Napkin prompted Kudumbashree to start more enterprises in this model. Hence later similar units were formed in Idukki, Kasaragod,Eranakulam, Wayanad,Kannur and Kollam. Currently 9 sanitary napkin units are functioning across the state. Some of these units produces maternity pads also.
Schools , hospitals, Home shops, Monthly markets , Festival fairs etc are the major marketing avenue for the product. Kudumbashree associated with Kerala Medical Service Corporation for the supply of napkins. LSGs are also procuring products from our units to supply it in schools.
Health and social benefits
The product available in the market are made of plastic and other harmful materials and can cause health issues, but Kudumbashree napkins are made of cotton and wood pulp hence it is bio degradable does not cause any heath issues.
45 women are engaged in the production of sanitary napkin , these 9 units together can produce 7850 sanitary napkins per day.
Livelihood strategies and initiatives executed by the mission is based on the overarching principle of Local Economic Development. Strategies would be designed to Strengthen the local economy by promoting production through local small producers , and consumption largely by local communities. This project is having a key vision to improve local production and consumption , which was earlier the monopoly of multinational companies. This project is also a model for green business as the product is biodegradable and environment friendly.
District wise unit details
|Sl No||Sanitary Napkin units||District||Location||Year of starting||No. of women engaged|
|1||Sarathi Activity Group||Kollam||Thodiyur||2014||7|
|2||Comfort Sanitary Napkin||Kottayam||Ettumanur||2004||5|
|8||Shakthi Activity Group||Kannur||Chengalai||2013||3|
|9||Comfort Napkin Unit||Kasaragod||Pallikkara||2011||4|
|EVENT MANAGEMENT UNITS|
|Sl.No||DISTRICT||PLACE||NAME OF UNIT|
|1||KOLLAM||OACHIRA||BISMI SHAMIYANA PANTHAL UNIT|
|2||KOLLAM||SASTHAMKOTTA||S R DECORATION|
|5||ERNAKULAM||THRIKKAKKARA||EVENT STAGE PRODUCTION|
|Sl.No.||DISTRICT||PLACE||NAME OF UNITS|
|2||TRIVANDRUM||ELAKAMON||SREEHARI SUPER MARKET|
|3||ERNAKULAM||NELLIKKUZHI||V MART SUPER MARKET|
|LAUNDRY SERVICE UNITS|
|Sl.No||DISTRICT||PLACE||NAME OF UNIT|
|5||ERNAKULAM||VAZHAKULAM||SATHYASHREE LAUNDRY UNIT|
|LED BULB UNITS|
|Sl.No.||DISTRICT||PLACE||NAME OF UNIT|
|2||Kozhikode||Payoli||Shine Star Power LED|
|Sl.No||DISTRICT||PLACE||NAME OF UNIT|
|1||IDUKKI||VATHIKUDY||MATHEWS DIGITAL STUDIO|
|2||KASARAGOD||BADIYADKA||NAYANA DIGITAL STUDIO|
|3||KOZHIKODE||ONCHIYAM||GLOBAL MEDIA EDITING|
|5||KOZHIKODE||KOZHIKODE CORPORATION||HARISREE DIGITALS|
|8||ALAPPUZHA||Alappuzha||AMBIKA DIGITAL STUDIO|
|11||ERNAKULAM||KOCHI EAST||AKSHAY PHOTOGRAPHY STUDIO|
Safalam Cashew processing Society of Kasaragod
Safalam Project implemented in Kasaragod involves the collection and processing of cashew nut grown in the district by the local rural women, who are the members of Safalam Womens Cashew Processing Society. The society operates and manages 13 cashew processing units, which includes one Central Grading and Packing Centre at Chattanchal and twelve primary processing units, spread across 12 Grama Panchayaths, which function in a hub and spoke format. The membership comprises of 74 women. The society produces 21 grades of Cashew, Cashew Pickle and Cashew Syrup. The Safalam Cashew processing society of Kasaragod had touched the lives of many. The District Mission of Kasaragod had been extending enough support for the society. Let’s find out how the Safalam project stands out unique in the crowd! Safalam Cashew Processing Society Safalam Cashew processing Society in Kasaragod was started during 2008- 2009 with 78 women as members. 13 units were opened in 13 Panchayats. 12 were processing units and 1 was grading and peeling unit. Units were started in Ajanoor, Bedadukka, Enmakaje, Kallar, Karadukka, Kuttikkol, Kudumbelur, Kayyoor Cheemeni, Panathadi, Peelikode, Puloor Periya, Pallikkara and Chemmanad Panchayaths of Kasaragod. Cashew nut being available in plenty and being familiar to the works related to the cashew nut production encouraged the members to start such an enterprise. Most of the women in the units had received basic education only and are from financially backward families. To help the units, a consortium of Safalam units was opened in Chattanjal Mini Industrial building. The Consortium is registered under Charitable Societies Act, 1860. The units work under this consortium and through the consortium crisis management fund is also given to them.
A consortium is a group made up of two or more individuals units in the same sector that work together toward achieving a chosen objective. Each entity within the consortium is only responsible to the group in respect to the obligations that are set out in the consortium's contract. Therefore, every entity that is under the consortium remains independent in his or her normal business operations and has no say over another member's operations that are not related to the consortium. The consortium/societies have been established to deliver a host of services to Kudumbashree units, through establishing backward and forward linkages and instituting a professional management structure. The consortium is owned by Kudumbashree women entrepreneurs, and run with professional support. The consortiums in Kudumbashree are legally registered under Charitable Societies Act. A charitable organization is a type of Non Profit Organization (NPO). Its goals are social well being of the units and its members. The consortiums are organizational forms that will improve the bargaining power, net income and quality of micro entrepreneurs, contribute to the scale of production, helps in cost reduction by collective raw material purchase and organized marketing. This helps in collective action and reduces the chances of defunctioning of member units. Also if some member units/members come to a crisis they financially support from the pooled funds. The consortiums take all licenses and other legal requirements.
Kudumbashree had extended help to the units by giving a subsidy of Rs. 50000. In addition, revolving fund of Rs 17,500 was given to each unit. An amount of Rs. 33 Lakh was received from NRLM fund as well. For meeting the marketing purposes, a pick up van was also given to the consortium. Every woman working in the unit is getting an average amount of Rs. 9000 per month as income.
The product of Safalam cashew is available in the market under the brand name ‘Paranky Nuts’. 1 Kg of Paranky Nuts costs Rs 1000. Paranky Nuts is also available in 500 grams and 250 grams packet. Paranky Nuts is receiving huge demand from the bakeries in and around Kasaragod. It is also on sale in wholesale rate at places like Payyanur, Cheruvathoor, Kanjangad and Thaliparambu. The same is also sold through Kudumbashree melas and regional trade fairs. The cashews have shelf life of 6 months.
|Name of the Panchayath||Name of the Unit||Members|
|Ajanur||Samagra Cashew Processing Unit||7|
|Bedaduka||Dhanam Cashew Processing Unit||6|
|Enmakaje||Keerthy Cashew Processing Unit||4|
|Kallar||Unity Cashew Processing Unit||7|
|Karaduka||Aishwarya Cashew Processing Unit||7|
|Kayyur||Cheemeni Matruka Cashew Processing Unit||7|
|Kodem||Belur Udayasree Cashew Processing Unit||5|
|Kuttikol||Dhanasree Cashew Processing Unit||6|
|Panathadi||Aishwrya Cashew Processing Unit||5|
|Pallikera||Safalam Cashew Processing Unit||5|
|Pilikode||Menma Cashew Processing Unit||0|
|Pullur||Periya Gramasree Cashew Processing Unit||0|
|Chemnad||Thejas Cashew Processing Unit||7|
“Haritha Labour Group“ formation in Rubber plantation sector in collaboration with Rubber board
Scarcity of Skilled human resource is one of the major constrains experienced in Rubber plantation sector. This can be effectively overcome by utilizing the group potential. The tapper labour market is skewed, with very low female and younger labour participation. Therefore Rubber board has been promoting formation of self help groups (SHGs), as activity group of marginal and resource poor farmers and women for community participation and more inclusive development.
Rubber tapper’s labour groups are envisaged as self help groups functioning in Rubber Plantations. The broad objectives of the project are
- Ensure due recognition or social status for women members
- Attractive remuneration and Job security for women
- Addressing skilled labour shortage in the Rubber plantation sector
- Quality upgradation in Tapping and processing
- Reduce production cost leading to sustainability
- Bring untapped area to tapping
- Enhance production and productivity
- Sustainability through cost reduction in the wake of volatile Rubber price
Kudumbashree is women oriented, community based, poverty reduction project, where many development experiments are being tested, refined and implemented. The mission aims at empowerment of women through forming self help groups and encouraging their entrepreneurial or other wide range of activities
The concept of formation of labour groups in convergence with Rubber board is to utilize the service of already established Kudumbashree women Group having the identical frame work of Rubber tappers bank, for tapping through functional linkage with Rubber Producers’ Societies for mutual benefit, inclusive development and sustainability.
Rubber plantations provide employment to people directly in activities ranging from planting to crop harvesting. Other activities such as processing, packing, trading and transporting of natural rubber and ancillary activities also create substantial employment. Major portion of labour requirement in rubber plantation is for tapping, which has round the year requirement in mature plantations.
Kudumbashree identifies women who are presently engaged in rubber tapping or interested in rubber tapping and allied works. This initiative would open up immense employment opportunities in rubber sector to Kudumbashree members. In turn, their service would help to resolve issues in connection with labour shortage prevailing in the sector to certain extent. The group potential at both ends can be strengthened by developing functional linkage between Kudumbashree women groups and Rubber farmers Groups.
Role of Kudumbashree
- Identification of NHG members who are already engaged/interested in rubber tapping
- Constitute a labour group with 15 members
- Provide skill training in association with Rubber board
- Undertake activities in rubber plantations of RPS member growers, either on profit sharing method or wage employment
- Monitoring and evaluation
Role of Rubber board
- Identification of suitable Rubber Plantation
- Conduct orientation programmes
- Supply of tools/ equipments
- Facilitation of functioning of labour groups
- Conduct of Skill development programmes
- Monitoring and evaluation
As a pilot project, Kudumbashree and Rubber board jointly established labour group consisting of 15 members in Ramamangalam Grama Panchayat in Ernakulam district. Training provided by Rubber board was effective, which gave them confidence and knowledge in scientific methods in Rubber tapping for better yield and income.
|District||Sl.No.||Grama Panchayat||No. of labour groups||No. of members|
Soap is a fast moving consumer good (FMCG) and an essential product used daily by billions of people. Kudumbashree members are manufacturing handmade soaps , soap powders, dish wash and other toiletries. Presently we have 491 no of soaps and detergent units across the state and around 1300 no. of NHG members are engaged in this sector. First unit started at Nedumkandam in the year 1999.After that in every year three or four units started in all districts. Kudumbashree provides General Orientation training and Entrepreneurial Development training to the interested NHG members. And also providing financial assistance to the units like Revolving fund, Innovation fund, Crisis management fund etc.
The units are manufacturing various types of Soap and toiletries. Bath soaps are in three flavors as Jasmine, Herbal, Sandal, and Glycerin. They are marketing these products through local shops, fairs and home shops (door to door marketing by Kudumbashree members).They are producing these items with coconut oil and natural raw materials. Now we are planning to brand the products. Kudumbashree is providing performance improvement trainings in every six months.
The following type of products are manufacturing by Kudumbashree units under this category
- Soap and Home Care Products
- Bath Soap ( Jasmine, Herbal, Sandal, Glycerin)
- Washing Soap
- Washing Powder
- Hand Wash
- Dish Wash (Liquid)
- Toilet Cleaner
- Floor Cleaner (Phenol type and Lizol type)
Rangasree Community Theatre
Kudumbashree women in theatre with the twin objective of forming three all-women theatre repertory groups that can produce and perform plays as well as equipping the members of these theatre groups to become trainers in theatre of other groups of women. As a part of gender self learning program Kudumbashree asked to write life experiences to the NHG members and the experiences were consolidate on the CDS’s. Then all the books had been collected from the each district of Kerala through initiating a drama which was based on preventing gender violence. The name of the drama was “Bheri”. Bheri inspired Kudumbashree to start community theaters in each district. After this first move Kudumbashree had created team in every district and played dramas which were related to Energy Conservation. The main aim of creating such team was making women culturally empowered ant to ensure their presence in the field of theater.
With this objective, the main activities conducted
- Selection of a team of 15 women from Kudumbashree from three regions of the State, namely Kannur-Malappuram, Ernakulam-Alappuzha, Kollam-Pathanamthitta.
- A two-day Orientation workshop for the selected candidates were conducted to orient the participants about the vision behind Rangasree, about the training process and what is expected of them once they complete their training as well as create a sensibility for group action like singing together, dancing together and other group exercises.
- Provided 15-day training in theatre for the 15 member team from each of the three regions. (Central, North and Southern).
- Performance of Central team.
- District level trainings to capacitate the tem
- Play on different themes to disseminate the messages
- Independent groups and registered as ME units
Training followed with these two methods
- To provide basic training in Script making, acting, directing, set & property making, costume designing and making, make up, and mask making.
- Made a play out of the script from the workshop that will be performed in a Rangasree Festival.
- As state and district almost 50 days training they got in different area.
Rangasree groups are now competent enough to prepare script, direction, make up and costume designing. They are now getting works from various government departments and organizations for the conduct of campaigns, screen plays, street plays, and cultural programmes
|Sl.No||DISTRICT||PLACE||NAME OF UNITS|
|1||KOLLAM||PattazhyNorth||Krishnanjali Motordriving school|
|3||KOLLAM||MAINAGAPPALLY||MERY MATHA DRIVING SCHOOL|
|5||IDUKKI||Vandanmedu||Anus Driving School|
|6||ALAPPUZHA||Cheriyanad||Good Start Driving School|
|7||ALAPPUZHA||Kanjikkuzhy||Madhava Driving School|
|9||ERNAKULAM||KOCHI EAST||ANNA DRIVING SCHOOL|
|10||MALAPPURAM||KODUR||SAFETY DRIVING SCHOOL|