State Level Inauguration of 6 New Kudumbashree Projects was held at Fort Manor Hotel, Thiruvananthapuram on 30 October 2024. Shri. M. B Rajesh, Minister, Local Self Government Department, Excise Department & Parliamentary Affairs Department, Government of Kerala performed the State Level Inauguration of Pocket Mart E-Commerce Application, Startup Village Entrepreneurship Programme Phase 6, One Stop Facility Centre, Incubation Centre, Nature's Fresh Agri Kiosk Phase 2 and Haritha Samridhi Campaign, online.
The Minister said that Kudumbashree has now entered many new fields, apart from those it has been traditionally involved in. All the projects launched today are in different sectors. As Kudumbashree has been successful in all the tasks and responsibilities undertaken so far, it is hoped that these projects will also turn out to be better projects and become new events that Kudumbashree will bring to Kerala. He added.
Kudumbashree has a speciality that it can create a unique example in whatever field it enters. Kudumbashree's brilliance is to make everything it touches into gold. Kudumbashree is a great movement that has left an indelible mark on the life of Kerala over the last quarter of a century, especially on the lives of Kerala women. Kudumbashree has created a new model for India and the world, a new model of women power. The Minister added.
Adv. Antony Raju, MLA presided over the function. Dr. Dinesan Cheruvat IAS, Executive Director (i/c), Kudumbashree inaugurated the financial assistance given to Nature's Fresh Agri Kiosks by handing over the cheque of Rs 2 lakhs to Shri. R.S Sreekumar, President, Venganoor Panchayath and the office bearers of the Nature's Fresh Agri Kiosk functioning at the Panchayath Building, Nellimoodu Junction, Venganoor. Ms. Megha Mary Koshy, Programme Officer, Kudumbashree felicitated Amigosia Private Limited for developing the Pocket Mart Application.
Dr. Dinesan Cheruvat IAS, Executive Director (i/c), Kudumbashree addressed the gathering. Shri. R.S Sreekumar, President, Venganoor Panchayath, Ms. Vinitha P., Chairperson, Thiruvananthapuram CDS 2, Dr B Sreejith, Programme Officer, Kudumbashree delivered their felicitations. Shri. Ramesh G, District Mission Co-ordinator, Kudumbashree Thiruvananthapuram District Mission and Ms. Mini C.R, District Mission Co-ordinator, Kudumbashree Idukki District Mission were also present at the function. Shri. Sreekanth A.S. Programme Officer, Kudumbashree welcomed the gathering and Dr Shanavas, Programme Officer, Kudumbashree delivered the vote of thanks.
Pocket Mart Application is a system started to bring Kudumbashree products and services available through various schemes to the market through e-commerce application and thereby open the possibility of online market to entrepreneurs. In the first phase, information about the products of 750 enterprises will be available on the Pocket Mart App. Pocket Mart Application will help in accessing and using information about Kudumbashree enterprises, Kudumbashree Premium Hotels, Janakeeya Hotels and Kerala Chicken outlets. It will be fully operational by February 2025. Currently, as part of Kudumbashree's food delivery system 'Lunch Bell', customers order food through the Pocket Mart Application.
Starting the sixth phase of the Startup Village Entrepreneurship Programme (SVEP) implemented in the state through Kudumbashree will also help in strengthening the entrepreneurship sector. As part of this, the project will be started in 8 newly selected blocks. Adding this, the project will be implemented in a total of 51 blocks. This project is included in the 4th Hundred Day Programme of the Government of Kerala.
One Stop Facility Centre (OSF) is a scheme implemented in selected blocks of the state under the National Rural Livelihood Mission. The project is being started as a part of expanding the micro enterprise activities currently being implemented by Kudumbashree. The project will be implemented in Parassala and Perungadavila blocks of Thiruvananthapuram district and Haripad and Ambalapuzha blocks of Alappuzha district. It has received the Central approval. The duration of the project is three years. A total of 600 enterprises will be supported during this period. The project will be implemented by including it in the 4th Hundred Day Programme of the Government of Kerala.
Incubation Centres is a project to utilize the knowledge, work experience and practical wisdom of the Kudumbashree units, which are working well in the field of micro-enterprises, for entrepreneurs who are coming forward to start new enterprises. Primaro Apparel Park in Kollam District, Kidangoor Apparel Park in Kottayam District, Samriddhi Food Court in Ernakulam District, AIFRHM Kudumbashree Training Unit and Sanjeevani Nutrimix Food Processing Unit are selected as Incubation Centres in the first phase.
The second phase of the Nature's Fresh Agri Kiosk Project, the branded agricultural outlets that will provide vegetables, fruits and value-added products grown by Kudumbashree NHG members was also launched.
The Kudumbashree Women Farmers Group's vegetable farming campaign will be implemented from October 2024 to January 2025 with the aim of promoting locally produced winter vegetables, thereby increasing their income and ensuring nutritional security. The objectives of the campaign are to ensure availability of quality non-toxic vegetables in the market, bring more women farmers into the agricultural sector and ensure their financial security.