Shri. M.B. Rajesh, Minister, Local Self-Government Department and Excise Department, Government of Kerala performed the State Level Inauguration of the project at MDM Hall, Thirumoolapuram, Thiruvalla, Pathanamthitta on 16 February 2024. He also launched the 'Pathanamthitta Red Chillies' Branded Chilly Powder.
The Minister said that through 'K 4 Care', Kudumbashree is addressing a social issue and is also making use of the economic opportunity that it provides. Through this initiative Kudumbashree will address the issues of economically backward as well as the economically forward classes. Kudumbashree is now addressing the second generation issue caused due to the social development of Kerala; the increased number of old age people. This initiative of Kudumbashree is able to bring in a great change in this society. Kudumbashree has succeeded in every sector that it entered. We can undoubtedly say that Kudumbashree has the legacy of 'golden touch' that everything Kudumbashree touches turns into gold. He said.
The increased percentage of geriatric is the reflection of social development in Kerala. Kudumbashree aims to provide training to 1000 care executives in the first phase. By April, 500 Care Executives will be in the field. They will be provided with scientific training. Many private organizations are working in this field. Kudumbashree's intervention in this field will bring professionalism in this field. The Minister said.
Kudumbashree is on the path of diversification. The K-LIFT 24 Campaign was officially announced in the Kerala Budget on 5 February 2024 and Kudumbashree was able to launch it on 6 February 2024. No such programme has ever been launched within such a short span of time. Now, Kudumbashree is going from poverty eradication to increasing income. Kudumbashree is that equipped. He added.
As per the data of Niti Aayog, the percentage of poor in Kerala was .71%. But through the intervention of Kudumbashree it has dropped to .48%. The activities of Kudumbashree have played a key role in this achievement. From poverty eradication, Kudumbashree is now focusing on income generation for the NHG members. We should be able to increase the income level to that of the middle income countries. He said. Through the launch of Red Chillies Brand Curry Powder and the recently launched Nature's Fresh Kudumbashree is able to deliver pesticide free products to the public. He added.
The Minister also gave away the prizes to the winners of Kudumbashree Vlogs & Reels Competition organized by Kudumbashree during February-March 2023. The Minister also released the logo of K 4 Care Project and also launched the K 4 Care Video. He also distributed the uniform and tool kits to the Care Executives.
The K4 Care (Kudumbashree for Care) scheme provides services in areas where a family needs the help of another person in their day-to-day life, such as old age-child care, patient care, disability care and maternity care. The service is provided by skilled executives specially trained in each area. Initially, Kudumbashree aims to train 1000 K4 Care executives on an entrepreneurial model. The project also aims to tap employment opportunities in the care economy.
Adv. Mathew T Thomas, MLA presided over the function. Shri. Jafar Malik IAS, Executive Director, Kudumbashree welcomed the gathering. Shri. Jiji Mathew, Chairman, Standing Committee handed over the Red Chillies Branded Chilly Powder. Shri. Shibu IAS, District Collector, Pathanamthitta released the 'Rachna' Book. Ms. Aadila S, District Mission Co-ordinator, Kudumbashree Pathanamthitta District Mission delivered the vote of thanks.
Dr. Jiju P Alex, Member, State Planning Board, Dr. Jacob Punnoos IPS, Former DGP, Dr. Sairu Philip, Head, Community Medicine Department, Government Medical College, Kottayam, Ms. Anu George, Chairperson, Thiruvalla Municipality, Ms. Maya Anil Kumar, Vice President, District Panchayath, Shri. Jose Pazhayidam, Vice Chairman, Thiruvalla Municipality, Shri. R. Thulaseedharan Pillai, President, Block Panchayath President's Association, Shri. P. S Mohanan, President, Grama Panchayath President's Association, Ms. Usha Rajendran, Chairperson, Thiruvalla East CDS, Ms. Indira Bayi, Chairperson, Thiruvalla West CDS, Shri. Rinto Joseph, State Head, HLFPPT, Shri. Muhammed Sharif, CEO, Aspirant Learning Academy also attended the programme.