Fitness centers & health clubs are mushrooming day by day in the urban areas as lifestyle diseases are increasing and service providers in the field has become vital. The private agencies are tapping the opportunity. Women find it difficult to find right centers and time to keep them fit. Adequate space, convenient location to reach and privacy are some of the most challenging factors in the sector. Also women managed fitness centers are usually preferred by women. Kudumbashree women wellness centers are one of the initiatives proposed by the Mission to start in all Urban Local Bodies assessing the demand. The target is to set 19 centers in the current financial year.