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1 What is Rangasree?
  Rangasree is a registered Microenterprise worked as art initiative and livelihood.
2 Role of Rangasree in Kudumbashree?
  It promotes awareness creation about Kudumbashree gender programs and different social welfare programs such as health , education etc to public.
3 How many community counselors are there in Kudumbashree network?
4 What is GRC
  Gender resource centre is a women empowerment centre functions in the LSGs for the physical, mental and social wellbeing of women
5 Is vigilant group similar to the ‘Jagratha Samithi’ in panchayats?
  Vigilant group is formed for preventing atrocities in local level (Ward level). While Jagratha samithi works in panchayat level and intervened in registered cases.
6 Is Gender Resource Centre is a substitute system to the gender corner in CDS?
  No Gender corner is also act as a supporting system for women in grass root level
7 How many Gender RPs are there throughout the state?
  196174 (including Community counselors)
8 Is there any age limit for children who get services in Snehitha – Gender help desk?
  Yes, below 18
9 Maximum how many days an inmate get shelter in Snehitha
  4 days
10 Does Snehitha provide medical service?
  Yes. We provide it in certain circumstances with the convergence of health department
11 Is Snehitha services are available for Men
  No primary beneficiaries are Women and children below 18 years
12 Is Snehitha services are available for property disputes
13 What kind of services are available in GRC/BLCC
  Mini library, reading room, Counseling, career guidance, motivational classes, trainings etc
14 Is Snehitha centre is started in all 14 districts?
15 How many CDS conducted second phase of Vulnerability Mapping Project


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1 Who can be a member of JLG ?
  Any member of Kudumbashree network, interested to undertaking agriculture as an activity can be part of a JLG
2 Can male be a members of the JLG ?
  No, only female are allowed to be part of the JLG, however support of male members on voluntary or employment basis can be undertaken by the JLG
3 What are support provided by Kudumbashree for agriculture activity ?
  a) Kudumbashree facilities bank linkage for agriculture activity and provides a interest subvention of 5% on loan taken for an amount up to Rs.1,00,000/-
  b) Kudumbashree provides agriculture incentives based on the crop cultivated as per the prevailing norms
  c) Kudumbashree facilities training on good agriculture practices for the farmers based on the demand
4 What are support provided for terrace/ grow bag cultivation ?
  Kudumbashree has numerous micro enterprises promoting grow bag cultivation, on contacting these micro enterprises, grow bags filled with potting mixture and crops of choice would be delivered at the homes. The contact number can be obtained from the respective district mission
5 What is JEVA
  JLG evaluation Agent responsible for undertaking JLG physical audit.
6 How is JEVA Selected?
  JEVA is Master Farmer trainers selected by District Mission based on their knowledge and attitude in training
7 Does JLG need to be registered anywhere
  Yes. JLG Should registered at CDS Level
8 How much amount will be provided as bank linkage for JLG
  Amount is fixed as the scale of finance as per the norms of Bank.
9 Is there any support for crops like Rubber/ coconut?
  No. Kudumbashree presently does not support these crops.
10 What are the marketing supports for JLG
  Weekly markets, Monthly Markets, Fairs, tie up with horticorp.
11 Can be a member be a part of JLG and ME unit together?
  Yes, presently there is no limitation in being a member of both institutions.
12 Is individual farming supported Kudumbashree
  No. Kudumbashree presently supports group farming.
13 Can members from Different NHGs can form one JLG
14 Maximum no. of persons permissible in a jlg
  10 (ten)
15 Which Projects are supported under Animal Husbandry?
  Kheerasagaram (Diary), Adugramam (Goat Village), Back Yard Poultry, Buffalo Rearing, Duck rearing
16 ABC stands for what?
  Animal Birth Control


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1 What is DDU-GKY?
  DDU-GKY is the demand-driven placement-linked skill training initiative of the Ministry of Rural Development, Government of India (MoRD), uniquely aimed at rural poor youth between 15 and 35 years of age, with the purpose to create income diversity in poor families and help rural youth realize their career aspirations.
2 What are the eligibility criteria?
  Rural youth from poor families in the age group of 15 to 35 years, (relaxed for categories stated in FAQ 3). While DDU-GKY aims for Participatory Identification of Poor (PIP) as the aspired process for inducting needy candidates, interim any of the following will ensure eligibility into DDU-GKY sponsored skill training programs:
  • Ownership of/ inclusion in BPL Cards
  • Ownership of/ inclusion in BPL PDS Cards (also called Antyodaya Anna Yojana in some states)
  • Ownership of/ inclusion in RSBY Card (Rashtriya Swasthya BimaYojana)
  • Family members of NHG members of a registered NHG in the village
  • Family members of paid workers under the MGNREGS with a minimum of 15 days of work in the last 12 months

Further, to promote social inclusion, DDU-GKY insists on mandatory coverage of socially disadvantaged groups (SC 26%,ST 4% Minority 60%, Women 33%) and 3% for Persons with Different Abilities (PwDs) through reservations/ earmarked funds in every project.

3 Are there any exceptions to the eligibility criteria?
  Yes, the upper-age limit for women candidates, and candidates belonging to Particularly Vulnerable Tribal Groups (PVTGs), Persons with Disabilities (PwDs), Transgender and other Special Groups like rehabilitated bonded labour, victims of trafficking, manual scavengers, trans-genders, HIV positive persons, etc. shall be extended by 10 years to 45 years
4 Would I be required to furnish any documents for getting enrolled?

Yes, you would be required to furnish any of the following documents as your identity proof:

  • Birth Certificate
  • BPL Card of self or your household (where your name is also mentioned)
  • MGNREGA worker card of any member of your household, with a minimum of 15 days of completed work in the last 12 months
  • RashtriyaSwasthyaBimaYojana (RSBY) card of your household
  • Antyodaya Anna Yojana (AAY) card of your household
  • BPL PDS card of your household
  • NRLM-Self Help Group identification or certificate for any member of your household

Apart from the above, the reserved category would need to furnish any of the following proofs:

  • SC/ST Certificate issued by competent authority
  • Disability Certificate issued by competent authority
  • Self-certification by the candidate for his/her status as minority community
5 Is there a training fee?
  No. DDU-GKY subsidizes 100% cost of skill training of candidates at its approved training centres implemented by its PIAs in sanctioned projects. There are no fees. There are no registration charges. There are no examination or certification charges. There are no placement charges. However, candidates are required to attend all classes and OJT, put in hard work and effort to learn a trade and achieve a minimum of 70% marks in the final exam to pass.
6 What would be the duration of the training?
  DDU-GKY offers three-month, six-month, nine-month and twelve-month training courses, the duration for which are 576 hours, 1152 hours, 1728 hours and 2304 hours respectively. OJT (On-the-Job Training) is also a part of these trainings, with 30 days for a 576 hours (three-month) course, 60 days for a 1152 hours (six-months) course and 90 days for a 1728 hours (nine-months) course and 120 days for a 2304 hours (twelve-month) course.
7 Will I receive a certificate on completion of the training? Who will be the accreditation authority?
  Yes, you will be provided a government recognized certificate upon successful completion of the training. In the case of training programs implemented under NCVT curricula, NCVT through its accredited assessors will perform the external assessment on completion of the duration of the course and provide the necessary co-branded certification upon passing. In case of QP-NOS, accredited third-party assessors appointed by SSCs of NSDC will perform the external assessment upon completion of the duration of the course or minimum hours as identified by DDU-GKY and provide successful candidates with co-branded certification. Most employers recognize the Certificate as a symbol of learning and achievement, which will get you a job with higher salary. It will also be recognized when applying for Government jobs (if advertised and relevant for the position offered).
8 What are the facilities entitled to a candidate in a training centre?
  The following facilities are available at every training centre:
  • Aadhaar Card or similar bio-metric Identification Card
  • Bank account in your name
  • Free uniform (1 or 2 sets depending upon location & season), books and learning material
  • Lab, classroom and IT facilities
  • Tablet PCs in some training centres to learn at your own pace
  • Free internet and email access on all IT equipment so that you can check their emails and browse the internet, one computer per person
  • First aid, hygiene, drinking water, canteen and washroom facilities
  • Free accommodation and food in residential training programs
  • Rs. 125/- for every 8 hours of training attended (workday) transferred directly to your bank account towards meal and conveyance allowance in non-residential training programs.
  • Projection, AV recording & playback and copying equipment, where needed
  • Fire fighting equipment
  • Power back up by way of DG set
  • CCTV recording facilities in classroom, labs and common areas to monitor training quality and ensure safety
  • Geo-tagged time-stamped Aadhaar linked biometric attendance facility for both trainers and trainees
  • Certified trainers for domain skills, English, IT skills & soft skills
9 Will there be any financial assistance or accommodation provided in case the training centre is far from my village?
  Yes, in case of residential projects where the training centres are set-up in towns, we provide residential facilities with free accommodation and food. In case of non-residential projects, you will get Rs. 125/- for every 8 hours of training attended (workday) towards conveyance and meal allowance which will be transferred directly to your bank account in regular intervals during the training course
10 Is there a placement guarantee?
  Under DDU-GKY, the training partners are mandated to place atleast 70% of the successful candidates in jobs, offering a minimum salary (CTC) of Rs. 6000 per month. This amount will include any incentive or facility the company will provide you with like transport or meals or accommodation etc. Else, the applicable charge may be deducted from your monthly salary
11 Is there any assistance provided once I am placed?
  Yes, under DDU-GKY candidates are also eligible for post-placement support, wherein Rs. 1,000 per month will be transferred directly to your bank account for a period of 2 months in case you are placed within the district of domicile, for 3 months if you are placed within the state of domicile and for 6 months in case the placement happens outside the state of domicile. This is in addition to your salary earned from the employer and is to enable you to focus on the job and settle down at the earliest.
12 What type of skills can I get trained on?
  DDU-GKY’s current training partners offer training programs in over 47 sectors, covering over 102 job-roles or trades. Candidates can only choose from job-roles under skills offered in their vicinity/ assigned projects in their district. Please click on the link below to view the list.
13 How do I locate a training centre in my area?
  You can find a training centre near your place and contact them directly by clicking on this link
14 Where and how can I get myself enrolled?
  You can get enrolled with your Gram Panchayat or CDS, who in turn will recommend the nearby Training Centre or its mobilization staff to meet you and offer you counselling and guidance.
15 Whom can I contact for details?
  You can contact nearest CDS office or Block co-ordinator or District Kudumbashree mission


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1 What are the State schemes promoted by Kudumbashree Mission to start Micro enterprises ?
  The Kudumbashree strategy for Micro Enterprise development includes promotion of individual and group enterprises through the RME and Yuvasree enterprise schemes.
2 What is RME scheme ?
  This scheme is exclusively designed for women under the age group of 1855. The micro enterprises group will be given interest subsidy on the basis of eligibility criteria.
3 What is Yuvashree Scheme?
  Yuvasree group (or 50 K group) consists of both men and women in the age group 1835 years. This is an initiative of Kudumbashree mission to provide work to the unemployed youth who are below poverty line. These people are given the freedom to start an enterprise in which they are interested and Kudumbashree supports them just like how it supports the other enterprises run by women. The micro enterprises group will be given interest subsidy on the basis of eligibility criteria.
4 What is GOT?
  GOT give a general orientation about enterprises, entrepreneurship, the support provided by various agencies and departments for setting up enterprises and on Kudumbashree schemes.
5 What is EDP?
  It focuses on developing the skills of entrepreneurs as per their interest area through skill empanelled agencies.
6 What is Performance Improvement Training?
   It aimed at improving the capabilities of entrepreneurs in various areas of enterprises are being offered. These include technical, operational, marketing related and general management training programmes.
7 What are the other financial supports provided under Kudumbashree Micro enterprises sector ?
  • Revolving Fund (RF)
  • Technology Fund (TF)
  • Technology upgradation Fund (TUF)
  • Crisis Management Fund (CMF)
  • Second Dose Assistance (SDA)
  • Innovation Fund (IF)
8 What is Start Up Fund?
  Start up fund is meant for meeting the initial working capital requirement of enterprises started by the deprived sections of the society which include the entrepreneurs belongs to transgender, elderly, coastal, scheduled tribe and scheduled caste etc. The enterprises can avail an amount of Rs. 10000 for individual enterprises and a maximum of Rs. 50000 for group enterprises.
9 What is Second Dose Assistance?
  This is a special assistance programme to assist units to revive and develop strategies to become viable again. The fund will be sactioned for diversification and expansion of current business activity.
10 What is Technology Fund and Technology Upgradation Fund?
  Technology fund is provided to procure advanced and innovative technologies for setting up microenterprises under Kudumbashree. The cost of technology included the cost to develop a new technology, purchase of a technology from research organization, laboratory, and individuals, NGOs etc. Project proposals for the procurement or development of technology for microenterprises are drafted by the district missions and are scrutinized and approved by a screening committee constituted for the purpose at state level.Technology upgradation fund is provided for updating the technology already acquired by the microenterprises.
11 What is Innovation Fund?
  It was initiated for supporting innovative microenterprises. The main objective is to cover initial risk. The maximum amount eligible should not exceed 50% of total project cost including subsidy plus innovation fund.
12 What is Revolving Fund?
  It is meant for meeting urgent requirement of working capital. Individual enterprises are eligible for revolving fund @20% of the total project cost subject to a maximum of Rs.10000 whereas group enterprises are eligible for revolving fund @40% of the total project cost subject to a maximum of Rs. 40000.
13 What is Crisis Management Fund?

It is meant for overcoming unpredictable crisis occurred in the units.

Kudumbashree adopts a four pronged approach towards crisis management:

  1. Anticipate potential crisis situations and prepare for them
  2. Provide accurate information during a crisis
  3. React as quickly as possible to the situation
  4. Long term solutions

Proposals forwarded by the district mission teams are scrutinized and approved by a screening committee constituted for the purpose at state level.

14 Who are Micro Enterprise Consultants (MEC)?
  Micro Enterprise Consultants (MEC) were identified and placed in each Gram Panchayat. These were men and women having graduation identified by the CDS from among Kudumbashree families who were provided adequate training by the Mission to support enterprises sector.
15 What are the support provided by Micro Enterprise Consultants?
  Micro Enterprise Consultants provide training, handholding and marketing support to enterprises in their assigned location
16 What is Santhwanam project ?
  Santhwanam is a major intervention of Kudumbashree in the Health sector.Women from Kudumbashree families who completed SSLC are selected for enterprises. They are given seven days of intensive training on technical inputs and personality development by Health Action by People (HAP), an NGO headed by a group of committed doctors. The entrepreneurs are trained in checking the height, body weight, body mass index, blood pressure, blood glucose and cholesterol of people they visit at home to check on their diseases. The medical equipments and strips required for the check ups are supplied by HAP.
17 What is Nutrimix ?
  The Amrutham Nutrimix food supplement is provided to all Anganwadis of Kerala under the THRS scheme of Social Welfare Department on a fortnight basis for children of 6 months to 3 years age group. Kudumbashree units are assigned to produce this weaning food across state.
18 What are the ingredients used for preparing Nutrimix?
  Wheat, Soya, Bengal Gram, groundnut, and Sugar
19 What is Fortification of Nutrimix?
  A collaborative project between the Social Justice Department (SJD), Kudumbashree and United Nations World Food Programme, which aims to deliver fortified blended foods(Amrutham Nutrimix) as Take Home Rations(THR) to children between 6 36 months of age through the ICDS in Kerala.
20 Is nutrimix available in open markets?
  The person who is in need of Nutrimix can contact the respective district mission and the district mission will process it and make it available.



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1) From where a customer can buy Kudumbashree products?

Kudumbashree products can be bought from

  • Fairs including SARAS Fairs, IITF, Bharath Parv etc (fairs within the state, other states and outside the country organized by different Government departments, various private agencies, media houses and event management groups)
  • Fairs &Fests conducted by Kudumbashree within the State (Seasonal fairs, Festival fairs etc.)
  • Monthly markets (at Panchayath level within the State)
  • Sales through marketing outlets of other departments (various districts of Kerala State)
  • Homeshops (selected Blocks within Kerala)

2) What is monthly market?

Monthly market is organized by Community Development Societies (CDS) of Kudumbashree at Panchayat level at a fixed venue by setting temporary marketfacilities for exhibiting and selling local Kudumbashree products for two-three days preferably in the first week of a month.

3) What assistance is provided by Kudumbashree for the sustainable conduct of monthly market?

Kudumbashree mission is providing a grant of Rs.75,000/- to each CDS for purchasing materials for setting up monthly markets. Eg: Table, Chairs, Shamiyana etc. This will save setting up cost every month. CDS will ensure sustainable conductof monthly markets and running expenses will be met from the commission deducted from entrepreneurs.

4) What is home shop?

Home shop is a community based marketing network system in which products of entrepreneurs are collected by a district level Management Unit and then sell it to doorsteps through individual door to door sales personnel who are Kudumbashree marketing entrepreneurs (Home shoppers).   Customers can also buy products from the houses of Home shoppers, where a small shop of Kudumbashree products will also be functioning.

5) What is the implementation structure for marketing activities?

There is a state level team in Kudumbashree State Mission for overall policy development, planning and supervision. The District Program manager – Marketing will implement the marketing activities under the supervision of District Mission Coordinator and Assistant District Mission Coordinator – ME & Marketing. At the Block level, marketing activities are implemented by the Block Coordinator (ME & Marketing)

6) What is Saras fair?

SARASis the state level commercial exhibition cum fair organized by States (SRLMs or DRDAs) with the financial support of MORD. It provides exclusive market space for rural entrepreneurs of India. Every State usually conducts two SARAS fairs in an year.

7) How to participate Saras fairs?

There is a Saras calendar available in MoRD website (dates & venues of fairs conducted by different states). As per the calendar, Kudumbashree units interested to participate in these fairs can approach District Mission Coordinator(DMC) and submit the application form. (Application forms available in MoRD/Kudumbashree website). If eligible, the application form will be attested by the District Mission Coordinator and the soft copy of the application form will be forwarded to State Mission for onward transmission to the State concerned.After confirmation from State Mission, the entrepreneurs can attend the fair. Original application form attested by DMC should be directly submitted to the authorities in the State concerned.

8) If an entrepreneur cannot travel to other States, is there any option to associate with Saras fairs?

If an entrepreneur cannot travel to other States for Saras fairs, but interested in sending her products, the entrepreneur can approach the District Mission and District Mission will send the products through Micro Enterprise Consultants. 

9) What is Café Kudumbashree and how to participate in Food fests?

Kudumbashree units running canteens or catering units are generally called Café Kudumbashree. These units prepare ethnic delicacies and in order to promote these units and to promote healthy food, State / District Missions conduct or participate in food fests.  The ethnic delicacies across Kerala are brought on a single platform in such Food Fests.

10) What are the new marketing activities planned by Kudumbashree?

Kudumbashree is planning to set up Bazaars in every States. An E-commerce portal for selling selected products is also on the anvil.

11) What is Kudumbashree Bazaar? Who can give products to this Basar?

Kudumbashree Basar is a permanent sales outlet in every district (preferably in district head quarters) managed by a Consortium of entrepreneurs for sales of Kudumbashree products. Any member of the consortium can sell their products through these Basars, provided the products have required quality and other legal licenses.

12) What is Kudumbashree E-commerce portal and how can an entrepreneur be a part of it?

E-commerce portal is an online website exclusively for display and sales of products of Kudumbashree micro enterprises. Currently, the selection of products to be enlisted in the portal is performed by State Mission based on a criterion. Entrepreneurs can approach the District Missions with the samples of their products and if the products meet the specified criteria; District Missions will recommend the products to State Mission.

13) How Kudumbashree products are different from products of multi crore / multinational companies?

Kudumbashree promote ethnic, pure, quality and healthy products. The products are home - made (or made by small units of women) by women entrepreneurs who do not get in to any kind of adulteration in the process of production. 

14) What are the guiding principles of Kudumbashree in promoting Micro Enterprises?

As far as Kudumbashree is concerned, poverty is not just a question of low income, but it also includes other dimensions such as bad health, illiteracy, lack of social services, etc., as well. Women households are the cruelest victims of deprivation and therefore, any programme for poverty alleviation must aim at improving the living environment of the women. Kudumbashree affirms that it is through creating livelihood opportunities for the women that they can be empowered.

15) How Kudumbashree is helpful in increasing the income of women in Kerala?

Kudumbashree identifies poor families through a poverty risk index (a multi-dimensional concept to gauge poverty, rather than just judging via a shortfall in income or consumption of a family) and then organize women from poor families into NHGs for empowering the women of the poor strata to improve their individual and collective capabilities. The NHGs encourage thrift and investment through credit by developing informal banks of the poor. Kudumbashree provides the poor women and needy women with upgrades of vocational and entrepreneurial skills and facilitate creation of opportunities for self-employment / wage employment and thereby facilitate enhancement of household income.



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