‘Milky Latte’ - Milk Value Addition
Dairy products are a major source of cheap and nutritious food to millions of people in India and the only acceptable source of animal protein for a large vegetarian segment of the Indian population, particularly among the landless, small and marginal farmers and women. Kudumbashree has a brand value among the customers of Kerala, as it represents the rural women. Kerala being a consumer state, have immense potential for value added milk products. So Kudumbashree is marketing the value added products in milk in the brand name ‘Milky Latte’.