In the present scenario where Kerala is all set to witness a demographic transition with a rise in the proportion of aged in the total population along with declining growth rate of the population, mobilizing the elderly into a platform to tackle the multiple dimensions and manifestations of poverty, holistically, through concerted community action has paramount importance. The care of elderly has turned out to be a major developmental issue in Kerala. Considering the growing rate of aging population as a grave issue to be addressed in Kerala a pilot intervention on Elderly Inclusion was launched in the year 2015-16 under NRLP (National Rural Livelihood Project). The project was launched as a pilot intervention in two blocks Namely Mulamthuruthy Block of Ernakulam and Chavara Block of Kollam covering 5 villages.

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Kudumbashree is the poverty eradication and women empowerment programme implemented by the State Poverty Eradication Mission (SPEM) of the Government of Kerala. Kudumbashree was set up in 1997. Kudumbashree has a three-tier structure for its women community network, with Neighbourhood Groups (NHGs) at the lowest level, Area Development Societies (ADS) at the middle level, and Community Development Societies (CDS) at the local government level. Kudumbashree community network was extended to cover the entire State and now had 2,77,175 NHGs affiliated to 19,854 ADSs and 1073 CDSs with a total membership of 43,06,976 women. Kudumbashree membership is open to all adult women, limited to one membership per family.

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Kudumbashree had been marketing the products produced by various micro enterprise units and JLGs in the district in different ways. By conducting weekly markets the vegetables produced by the JLGs had been selling out. The district Mission had been looking out for many brilliant ideas for marketing their products to the maximum and had succeeded in finding many. Let’s have a look into the ways that Kudumbashree District Mission of Thrissur had implemented to increase the markets of their products and the ways to monitor them.

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Alathur Rice is the organic rice produced and sold by the Annamanada Grama Panchayath by cultivating of their own forming Joint Liability Groups. Even within short span of time, Alathur Rice had attracted people from different parts of the state and it had even received calls from abroad for marketing the same. Kudumbashree Mission of Thrissur and a Resource Person from Thrissur had helped these women very much for bringing up the same. Let’s see how they brought up Alathur Rice and the making of their success story!

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Kerala Chicken the poultry farming project is launched by Kudumbashree through the convergence with Kerala State Poultry Development Corporation and Animal Husbandry Department. The main objectives of this project is to provide a steady income for Kudumbashree members through broiler chicken production, to ensure safe and clean chicken meat to consumers at reasonable price and to provide a steady and non fluctuating market price for broiler chicken.

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India is blessed with its human resource power. In terms of human resource power, India holds the second position among all other countries in the world, next to China. But till now India is not able to make a big leap in the financial sector by completely utilising its human resource power. The main reason behind this scenario is considered as the lack of educated people in rural area. There are lots of employment opportunities in rural India. But availability of educated people to fill the vacancies is very low. This in turn results in unemployment among rural youth. As per the 2011 Census, India has 45 crores of potential workers between the ages of 15 and 35 years in rural areas. By 2025, the figure is expected to reach 56 crores. Simultaneously, there will be 47 crores of job opportunities kept unfilled world over for deficiency in the number of eligible employees.

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Cafe Kudumbashree, a branded eatery operated by Kudumbashree units keeps on serving sumptuous and mouth watering food for the past few years. These catering units operate throughout Kerala with the tagline ‘Athithi Devo Bhava’ meaning ‘the guest is like a God’. There are 2 Cafe Kudumbashree outlets set in the town area of Thrissur district which stands out different because of their mode of operation. Let’s study more about how they stand out different.

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Community Counselors address the issues of women and children in really positive ways. They had been providing services to the community whenever in need. The District Mission of Thrissur had been providing various services to the women through Snehitha Gender Help Desks. Through Community Counselors they had been trying to identify the issues in the grass root level itself and if needed the issues are taken to the next level by assuring the help of professional counselors and ensuring necessary actions regarding the issue. Let’s see how Kudumbashree Thrissur District Mission had been providing adequate support to address the vulnerabilities of the women and children in the state. Let’s see how Community Counselors work in a society!

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Nirbhaya Kerala Surakshitha Kerala, is a project by state home affairs department aims at protection of women and children. This project is one among the number of actions taken by Kerala government to prevent atrocities against women and children. This project will be implemented by Nirbhaya volunteers who have been selected locally . It aims at transforming the state into a more women friendly state and thereby ensuring a favourable condition for all the women.

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Kudumbashree District Mission of Thrissur had been supplying the Kadali Banana to the Devasom of Guruvayur, Kadali banana being the favorite offering to the deity of Guruvayur Temple. The bananas cultivated by the Kudumbashree women of Thrissur district in purely organic way are taken for poojas and are given away to the people as prasadam and are also used in preparing ‘panchamrutham’ (a sweet desert) as well. The JLGs in the district thereby got a permanent market for their cultivation. A total of 750 women from 150 Joint Liability Groups had been supplying 1.5 million of Kadali Banana to Guruvayur Temple every year. Kudumbashree District Mission of Thrissur had signed a Memorandum of Understanding (MoU) with the Guruvayur Devaswom regarding the same. The project had been a great success. The wise act of the District Mission had helped to find out a permanent market for the banana cultivated by JLGs in the district. Let’s see how the project works!

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