Saras 2017 - Café Kudumbashree - India Food Court
Edappal, Malappuram -Aug 25th to Sept 3rd 2017
Kudumbashree National Resource Organisation (KS-NRO) has joined hands with the District Mission Malappuram to organise the second ‘India Food Court’ event under ‘Saras Regional Fair’ scheduled for 25th August to 3rd September 2017 at Edappal, Malappuram district, Kerala. The total number of food stalls counted to 16 with a total participation of 72 members from different catering/ Micro Enterprises Unit from 8 states outside Kerala and 7 stalls from various districts of Kerala.
The states Tripura, Rajasthan, Maharashtra, Karnataka, Bihar, Jharkhand, Chattisgarh and Lakshadweep have marked their participation while 4 catering units from Malappuram and three from Kannur, Alappuzha and Kasargod districts have participated in the event.
The focus of India Food Court was on ethnic cuisine, and the event was designed to provide exposure to women entrepreneurs to the opportunities and challenges of the food business. It is part of a strategy to help the NRO partner States’ to develop women’s food brands similar to Kerala’s ‘Café Kudumbashree’ and strengthen women’s entrepreneur groups for exploring new opportunities.
During the event, the teams had recorded sales ranging from Rs 74,000 to Rs 6.3 lakh; average sales being Rs 2.2 lakh. The response that the participating teams and their ethnic cuisines got from the local people was exceptional. The support extended by the public who came to Saras mela in huge numbers was a clear example of the popularity and interest that the mela has been able to generate.
Except Bihar rest partner state units recorded total sales above Rs.1 lakh during the period with an average profitability of 45%. The 2 units from Karnataka together got a sales of Rs.3.25 lakh. But it was Maharashtra and Rajasthan who have earned better profit from the sales with 56% and 53% profitability.The incremental sales visible for all partner state units except Bihar was also due to the specific support extended to them from the NRO support team including AIFRHM professionals who helped them to come up with specific products to focus upon.
From the seven Kudumbashree units it was the Thalassery Biriyani unit who have got the maximum sales of Rs.6.31 lakh compared to the average sales of Rs.3.2 lakh in their category. Kerala units had shared 20% of their revenue as commission to Kudumbashree. Inclusive of that Kerala units recorded an average profitability of 19%.
A consolidated sales and Profit details is provided in the table below:-
|Sl No.||Name of the stall||Total sales during 10 days||Total Expenses||Profit|
|(Daily raw material cost,
Material cost from own state,
wage, gas, etc.)
|Total for Partner State stalls||1,256,045||686,537||569,508|
|10||Juice Counter, Malappuram||259,510||201,942||57,568|
|11||U V Malappuram||333,670||257,192||76,478|
|16||Sree Lakshmi, Kasargod||149,220||129,265||19,955|
|Total for Kerala stalls||2,245,180||1,810,077||435,103|
|TOTAL FOOD COURT SALES||3,501,225||2,496,614||1,004,611|