Kudumbashree bags Award for Best Stall in Saras Fair Ahmedabad Updated On 2017-09-28
Kudumbashree bags the Award for Best Stall in Saras Fair held at Ahmedabad, Gujarat from 15-26 September 2017. Hasthakala unit from Kochi and Bapuji Unit from Kozhikode bagged the award for the best stall and highest sales.
On behalf of Kudumbashree Micro Enterprise units, Smt. Ambika Venu, Consultant, Micro Enterprises received the award from Shri A.K.Singh, Director, District Rural Development Agency, Ahmedabad.
Every year entrepreneurs from Kudumbashree take part in Saras Fairs organised by other states. This time members of Hasthakala unit (Ernakulam), Aavani Unit (Pathanamthitta), Bapuji Unit (Kozhikode) and 4 ME consultants took part in the fair. It is notable that they made a record sale of Rs 5 lakh within 10 days. Spices, ayurvedic products, herbal products, bamboo rice, chips, pickles, rice powder, arrowroot powder, eco friendly bags, honey and other products were available for sale in Kudumbashree stalls. Kudumbashree women consider this as an opportunity to sell their products outside our state. By taking part in saras fair outside Kerala, they are now able to find more market for their business. A marketing team was also set up in connection with saras fair for extending support for them. The products of entrepreneurs who were unable to attend the fair was also collected and displayed by the marketing team. Therefore entrepreneurs from different units could sell their products with the help of marketing team.
Kudumbashree will also take part in tge Saras fair to be held at Vijayawada from 27 September to 8 October 2017. They will also take part in the upcoming sars fairs to be held at Jaipur (Rajastan), Himanya Saras( Utharaghand), Dehradun, Goa in October, Kolkata in November and Bhilai( Chathisgarh) in December. By taking part in saras fairs across the country, entrepreneurs are getting more income and more market for their products.