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75th Independence Day Celebrations: National flag flown in 45 lakh NHG families Updated On 2022-08-19

National flag was flown in 45 lakh NHG families as part of 'Har Ghar Tiranga' Campaign in connection with the 75th Independence Day Celebrations. Tricolor flags were hoisted in three lakh Kudumbashree neighborhood groups and 45 lakh women's families in the state. It was also a matter of pride that the Kudumbashree units stitched the national flags hoisted in the NHGs this time in connection with the Independence Day celebrations.

 

After the NHG meetings, the presidents of each NHG hoisted the national flag. Newly formed Auxiliary groups along with existing NHGs actively participated in the Independence Day celebrations organized by Kudumbashree CDSs in association with the respective local bodies. In addition to the mega quiz, elocution and painting competitions organized for Balasabha-Auxiliary Group members, Independence Day Pledge with the participation of 10,000 Balasabha members, cultural processions led by NHG-Auxiliary Group members were organized in the CDSs. Flag distribution to NHGs were done through Kudumbashree CDSs. These were made available from the respective local bodies. Kudumbashree CDS and ADS gave leadership to the NHG level programs.

Ministers received 'Har Ghar Tiranga national flags Updated On 2022-08-12

Shri. M.V. Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala and Shri V. Abdurahiman, Minister of Posts and Telegraphs, Government of Kerala received the nationals flag given by Kudumbashree and the Postal Department as part of the 'Har Ghar Tiranga' implemented by the Government of India to develop an emotional connection with the national flag to the citizens and to inspire national integration. Both the ministers were given the national flag at the ceremony of handing over the MoU for the new project jointly being implemented by Kudumbashree and the Postal Department. 'Har Ghar Tiranga' is the programme being implemented in connection with the 'Azadi Ka Amrit Mahotsav' which is part of the 75th anniversary of Indian Independence.

Kudumbashree and Postal Department signs MoU for packing the parcels at Post Offices Updated On 2022-08-12

Kudumbashree and Postal Department signed Memorandum of Understanding (MoU) for packing the parcels at Post Offices. The project will be primarily implemented at Thiruvananthapuram General Post Office. The project aims at providing better service to customers who send parcels. Shri. Jafar Malik IAS, Executive Director, Kudumbashree and Shri. K.K Davis, Director, Postal Service Head Quarters exchanged the MoU in the presence of Shri. M.V. Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala and Shri V. Abdurahiman, Minister of Posts and Telegraphs, Government of Kerala at the function held at Sonata Hall, Mascot Hotel, Thiruvananthapuram on 11 August 2022.

 

During the presiding speech, Shri. M.V. Govindan Master said that Kudumbashree has a strong network that can undertake any job assigned by the Postal Department as part of providing better service to the customers. As part of strengthening the livelihood sector, the new project implemented in collaboration with the postal department will create job opportunities for hundreds of women in the future, he said. Shri V. Abdurahiman, Minister of Post and Telegraph Department, Government of Kerala said that the new project is being implemented in collaboration with Kudumbashree as part of helping women to achieve equality and financial security. He said that the Postal Department will cooperate with Kudumbashree in all possible areas in the new projects under consideration.

 

Shri. Jafar Malik IAS, Executive Director, Kudumbashree welcomed the gathering. Shri. K.R. Jyothilal IAS, Principal Secretary, Postal Department, Government of Kerala, Ms. Sheuli Burman, Chief Postmaster, General Kerala Circle, Shri. K.V. Vijayakumar, Assistant Postmaster General Kerala Circle gave away the felicitations. Shri. Sreekanth A.S, Chief Operating Officer, Kudumbashree delivered the vote of thanks.

M.V. Govindan Master inaugurates the third batch of 'Chuvad 2022' training for the newly inducted Kudumbashree CDS Chairpersons Updated On 2022-08-10

Shri. M.V. Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala interacted with the newly inducted Kudumbashree CDS Chairpersons during 'Chuvad 2022' the five day State Level Training Programme at Mariya Rani Convention Centre, Thiruvananthapuram on 08 August 2022. He said that women primarily need employment and stable income to achieve women's freedom and equality. He was inaugurating the training of the third batch of 'Chuvad 2022'.

 

"Women empowerment and gender equality is not only about the attire. We need equality between men and women. For that, it should be able to make the democracy work. To achieve equality, women need employment and income. CDS chairpersons should envisage activities keeping this goal in mind. Women should be provided with the necessary assistance to start locally unique enterprises in association with local self government institutions. Further efforts should be made to gain acceptance for these products in the global market with better marketing support". The Minister said. He also added that the government is thinking of providing necessary assistance to the auxiliary groups to start the business enterprises and he wished success to the new CDS chairpersons participating in the training program.

 

The training is being organized in seven batches. There will be 150 candidates in each batch. These will include CDS Presidents from all districts. The aim of the training program is to create a sense of purpose among them on how to engage and act in their daily duties and administration. The training of the fourth batch will start on 18 August 2022. Shri. Nishad C.C.,  State Program Manager, Kudumbashree welcomed the gathering and Smt. Sukumari, CDS Chairperson, Karakulam CDS extended the vote of thanks.

Kudumbashree Malappuram District Team completes the first distribution of the National Flags to the public Updated On 2022-08-06

Kudumbashree Malappuram District Team completed first distribution of the National Flags to the public. As part of the 75th Independence Day celebrations, Kudumbashree is moving forward with the activities of preparing and distributing National Flags. Kudumbashree Malappuram district team has completed the first order and has delivered the same to the concerned.


Kudumbashree Malappuram District team completed the order of 432 flags placed by Canara Bank on 27 July 2022. Thannikkal Vasthra Boutique Unit took up this and prepared the flags. Malappuram district has received total order of 1.92 lakh flags so far. The production of the flags is progressing through 94 enterprise units.

 

Shri. Jafar K. Kakkooth, District Mission Co-ordinator, Kudumbashree Malappuram District Mission handed over the flags to Ms. Sreevidya, Regional Head Canara Bank during the function held at the Regional Office, Malappuram on 04 August 2022. Ms. Ramlath, Representative, Clothing Unit, Shri. K.T. Jiju, District Programme Manager, Kudumbashree and bank employees participated in the function.

 

About 700 units of Kudumbashree are engaged in preparing and distributing flags to houses and institutions in the state as part of the 'Har Ghar Tiranga' (tricolor flags in every house) Campaign as part of the 75th Independence Day celebrations.

Kudumbashree to supply banana chips and sarkaravaratti to the onam kit of Supplyco Updated On 2022-08-06

Kudumbashree is to supply banana chips and sarkaravaratti (jaggery coated banana chips) to the onam kit of Supplyco. Kudumbashree has received the order worth Rs. 12.89 crores from Supplyco for supplying the same. As per the contract, Kudumbashree would supply 42,63,341 packets of banana chips and sarkaravaratti.

 

The entrepreneurs will get Rs. 30.24 inclusive of GST per 100 gm packet. The products are manufactured and distributed through more than 300 Kudumbashree units in the state. Kudumbashree aims to complete the supply of products as per the quantity mentioned in the contract by 20 August 2022.


The activities related to delivery of the products prepared by the Kudumbashree units to the 56 depots of Supplyco is progressing. Kudumbashree District Missions have been instructed to efficiently co-ordinate and carry out activities including production and distribution of products. The procurement of banana has been ramped up for preparing the products as per the requirement of Supplyco. This is procured from over two and a half lakh Kudumbashree JLGs (Joint Liability Groups) in the state and from the public market. Supplyco will pay directly to the entrepreneur's account as soon as the products are delivered to the depot.

 

Kudumbashree had supplied products to Supplyco for including in the Onam Kit last year as well. An order for supplying 41.17 lakh packets of banana chips and sarkaravaratti was received then. The entrepreneurs had made a sales of Rs. 11.99 crores, in which 273 Kudumbashree units participated.

Shri. Jafar Malik IAS takes charge as the new Executive Director of Kudumbashree Updated On 2022-08-04

Shri. Jafar Malik IAS took charge as the new Executive Director of Kudumbashree on 4 August 2022. He was the District Collector of Ernakulam district. He is appointed after the expiry of the intra-cadre deputation period of Smt. P.I Sreevidya, the then Executive Director of Kudumbashree. Currently he is the Director of State Information and Public Relations Department, Government of Kerala and now he is given the full additional charge of Kudumbashree.


He is a 2013 batch IAS officer. Earlier, he has served as the District Collector of Malappuram, Managing Director of Roads and Bridges Development Corporation Kerala Limited, Chief Executive Officer of Cochin Smart Mission Limited, Chief Executive Officer of Kochi Metropolitan Transport Authority, Director of Social Justice Department and Additional Director General of Kerala Tourism Department. He is a native of Rajasthan.

75th Anniversary Celebrations of Indian Independence : Kudumbashree to manufacture 50 lakh National Flags Updated On 2022-08-02

Kudumbashree is to manufacture 50 lakh National Flags as part of the 75th Anniversary Celebrations of Indian Independence. In connection with the 75th Independence Day celebrations, the national flag will be hoisted at all homes, educational institutions and governmental semi-governmental institutions in the state from 13 to15 August 2022. Kudumbashree is making and distributing fifty lakh national flags required for this purpose. As per this, around 4000 Kudumbashree members from about 700 sewing units under Kudumbashree have started manufacturing the national flags. The arrangements for manufacturing 28 lakh flags have been completed until now.

 

As per the National Flag Code, the flag is made in the legal aspect ratio of 3:2. The National Flags are made in seven different sizes. The price of the flag ranges from Rs. 20 to Rs. 120. The number of flags required for the schools will be communicated by the school authorities to the local bodies. The respective local bodies will communicate the number of flags required by the schools and the number of flags required for the houses where there are no school going students to the respective Kudumbashree District Mission Coordinators. As soon as the manufacturing is completed, Kudumbashree will handover the flags to the local bodies. Kudumbashree officials of all districts, office bearers of Kudumbashree three tier system and unit members will become part of this programme. Respective Kudumbashree District Mission Co-ordinators are responsible for co-ordinating the related activities in the respective districts. If required, additional units will be included in the programme. Also, the national flag will be hoisted at the houses of 45 lakh Kudumbashree members in the state. This will be ensured through the respective CDSs.

 

The hoisting of the flag is a part of the 'Har Ghar Tiranga' Campaign implemented by the Government of India with the aim of giving respect to the national flag in connection with the 'Azadi Ka Amrit Mahotsav' Programme which is being held as a part of the 75th Anniversary of Indian Independence, and to instill an emotional connection with the national flag and to inspire national integration.

M.V. Govindan Master interacts with the newly inducted Kudumbashree CDS Chairpersons during 'Chuvad 2022' Training Programme Updated On 2022-08-02

M.V. Govindan Master, Minister, Local Self Government Department and Excise Department, Government of Kerala interacted with the newly inducted Kudumbashree CDS Chairpersons during 'Chuvad 22', the five day State Level Training Programme being held at Mar Gregorius Renewal Centre, Nalanchira, Thiruvananthapuram on 01 August 2022. He said that women must obtain the inner strength to overcome male supremacy to acquire social recognition and rights. He also added that Kudumbashree members need constant reformation to create comprehensive and penetrating changes in the society.


Along with women empowerment activities, it is necessary to identify the needs of the society. It should be continuously updated with the help of science and technology to benefit the entire human society. The Government is trying to create a new economy by creating a knowledge-based society. The efforts to provide employment to 20 lakh people in the next five years by joining forces with K-DISC, is part of that. Most of the beneficiaries will be women. The Minister said.

 

It should be able to produce quality products so as to establish a presence in the world market along with creating better employment opportunities. These operations should be modified to suit the global market, including attractive packaging, labeling and branding. Products with local characteristics can be brought into this range. Through the five-day training each CDS member should be able to become a physical force capable of creating tangible change in the community by linking ideas with other NHG members. The Minister added.

 

Responding to the questions raised by the Chairpersons on behalf of various CDSs, the minister wished them to proceed powerfully by adding the newly formed Kudumbashree Auxiliary Groups. Smt. Asha Varghese, Director, Kudumbashree welcomed the gathering and Dr. Myna Umaiban, Public Relations Officer, Kudumbashree extended the vote of thanks.

 

'Chuvad 2022' is a five-day long residential training for 1070 CDS Chairpersons in Kerala. The training is being held in seven batches. The training of the first batch is going on now. 150 selected people from all districts are participating in the training. The training programme aims at creating a sense of purpose among the CDS Chairpersons on how they should intervene in their day to day responsibilities and administration. The training of the first batch will come to an end on 02 August 2022. The training for the next batch will begin on 04 August 2022.

'Chuvad 2022' : Training Programme for Kudumbashree CDS Chairpersons begins Updated On 2022-07-30

'Chuvad 2022', the five day training programme for newly inducted Kudumbashree CDS Chairpersons began at Mar Gregorius Renewal Centre, Nalanchira, Thiruvananthapuram on 29 July 2022. Smt. Sreevidya IAS, Executive Director, Kudumbashree inaugurated the training programme and delivered the keynote address. 

150 CDS chairpersons from 14 districts of the state are participating in the first batch training. This residential training is being organized in seven batches. 1070 CDS Chairpersons in the state will get trained through the training programme. 'Chuvad 2022' Training is led by 30 members of the Kudumbashree Training Team. The training of all seven batches will be completed by 5 September 2022.

Ms. Deepa, Member, Kudumbashree Training Team welcomed the gathering. Shri. Nishad CC,  State Program Manager, Kudumbashree explained the training program. Shri. Sreekantan, Camp Co-ordinator, KILA, Shri. Vipin Vilfred, State Assistant Program Manager, Kudumbashree, Ms. Vidya Nair V.S, State Assistant Program Manager, Kudumbashree and the training team members were also present at the function.