Keraleeyam- 'Kelikottu' Proclamation Cultural Procession flagged off
'Kelikottu', the Proclamation Cultural Procession organized by Kudumbashree as part of the Keraleeyam Programme which is proposed to be held at Thiruvananthapuram from 1 to 7 November 2023 was flagged off. The 'Kelikottu', the Proclamation Cultural Procession which was started from Kanakakunnu Palace premises was flagged off by Shri. V. Sivankutty, Minister for General Education and Labour, Government of Kerala and Chairman, Reception Committee, Keraleeyam Programme.
'Malamuzhakki', a musical ensemble of the Kudumbashree Unit in Wayanad is giving leadership to the Cultural Procession. Ahead of the flag off, a flash mob of students studying under the Deen Dayal Upadhyaya Grameen Kaushalya Yojana(DDU-GKY) implemented by Kudumbashree was also held. Following that a quiz competition was also organized.
Shri. I.B. Satish MLA, Shri. Jafar Malik IAS, Executive Director, Kudumbashree, Shri. S Harikishore IAS, Convener, Keraleeyam also participated in the programme. The procession will tour various centres in Thiruvananthapuram district on 28 & 29 October 2023. The journey which will reach Nedumangad and Pala on 28 October 2023 and will reach Balaramapuram, Neyyatinkara and various places in Thiruvananthapuram on 29 October and will end at Manaveeyam Veedhi.
Keraleeyam 2023 - Chief Minister visits Kudumbashree Food Court at Kanakakunnu
Keraleeyam Food Fair is a Storehouse of Flavors: Minister M.B. Rajesh
Shri. M.B. Rajesh, Minister of Local Self-Government and Excise Department, Government of Kerala said that the Keraleeyam Food Fair is the storehouse of flavors of Kerala. The Minister said that through Keraleeyam, we got the platform to present our rich food before the world. The minister was speaking after inaugurating Kudumbashree's Food Fair organized at Kanakakunnu premises in connection with Keraleeyam.
The Minister inaugurated the Food Fair by tasting the sumptuous food arranged in the shape of Kerala. The Minister tasted the local delicacies from fourteen districts and also participated in the preparation of Vanasundari Chicken, which is branded through Keraleeyam.
The minister also inaugurated Kudumbashree's Trade and Marketing Fair. Ms. Sarada Muraleedharan IAS, Additional Chief Secretary also visited the stalls along with the Minister. Ms. Bindu K.S, Director, Kudumbashree, Dr. B. Sreejith, District Mission Co-ordinator, Kudumbashree Thiruvananthapuram District Mission, Shri. Sreekanth, Programme Officer and Shri. Nafih Muhammed, Public Relations Officer, Kudumbashree were also present at the function.
The Kudumbashree community prepares local dishes from fourteen districts in this spacious kitchen with an area of 14,000 square feet. Kasaragod's specialty 'Kadamb and Chicken' to Malappuram's special 'Chicken Pottitherichath', are available at the stalls. Kudumbashree has also arranged two branded food stalls.
Keraleeyam 2023- Kudumbashree Food Fair becomes Kerala's Storehouse of Flavors; Crowds flock to Kanakakunnu
The Kudumbashree Food Court opened at Kanakakunnu in connection with Keraleeyam 2023 saw huge crowds on the first days. Savory flavors await food lovers at the food court, which offers unique dishes from all 14 districts of Kerala. Also, among the food stalls where one can get branded dishes, are Vanasundari prepared by Kudumbashree units from Attappady and Mulayari Payasam from Wayanad.
The food items range from different types of dosas, different types of fish and chicken dishes, meat rice, dishes prepared with millets, different types of juices, stews, unnakaya, kaipola, pazham nirachathu, kilikood, pathiri etc. Coupons of fixed amount should be taken and those coupons should be exchanged at the Kudumbashree food stall to purchase food items. The Food Court strictly follows Green Protocol.
Sales of Kudumbashree Food Court set up at Kanakakunnu crosses half a crore rupees in 5 days
The sales of Kudumbashree Food Court set up at Kanakakunnu as a part of Keraleeyam crossed half a crore rupees in five days. After 5 November 2023, Sunday, a public holiday when people flocked to Keraleeyam a turnover of Rs. 52.5 lakhs was achieved through the food court.
The food court named 'Malayali Kitchen' offers an opportunity to experience the local flavors of all 14 districts of Kerala. The Kudumbashree food court set up opposite the 'Suryakanthi' venue has a wide range of dishes like Kadamb and Chicken, Chicken Rice, Chakkothi Chicken, Chicken Kondattam, Kilikood, Chicken Pathiri, Kallummekkaya Nirachathu and Muttamala. Also, Vanasundari, Solai Milan and Mulayari Payasam prepared by Kudumbashree members are also available at the Branded Dish Stalls set up at Kanakakunnu.
Kudumbashree Food Court is set up in such a way that you can buy the food of your choice from the stalls using the coupons after paying the required amount. The programme strictly follows green protocol. The chicken required at the food court is sourced from Kudumbashree's Kerala Chicken outlets.
Keraleeyam 2023 - Chief Minister visited Kudumbashree Food Court at Kanakakunnu
Shri. Pinarayi Vijayan, Chief Minister, Government of Kerala visited the Kudumbashree Food Court opened at Kanakakunnu in connection with Keraleeyam 2023 on 7 November 2023. The Kudumbashree Food Court set up at Kanakakunnu offers unique dishes from all 14 districts of Kerala. Also, among the food stalls there are stalls that sell branded dishes, viz., Vanasundari Chicken prepared by Kudumbashree units from Attappady and Mulayari Payasam from Wayanad.
The food items range from different types of dosas, different types of fish and chicken dishes, meat rice, dishes prepared with millets, different types of juices, stews, unnakaya, kaipola, pazham nirachathu, kilikoodu, pathiri etc. Coupons of a fixed amount should be taken and those coupons should be exchanged at the Kudumbashree food stall to purchase food items. The Food Court strictly followed Green Protocol.
Keraleeyam 2023- Kudumbashree makes record sales of Rs. 1.37 crores through Food Court and Marketing Fair
Kudumbashree performed at its best at Keraleeyam, Kerala's Grand Festival, which attracted thousands of people to Thiruvananthapuram, the capital city. Kudumbashree entrepreneurs achieved a turnover of Rs. 1,36,69,911 through the Kudumbashree Food Court and Product Exhibition and Marketing stalls organized as part of the Keraleeyam 2023 event at Kanakakunnu, Thiruvananthapuram from 1 to 7 November 2023.
With the theme of 'Malayali Kitchen', the food court set up by Kudumbashree which provided a variety of flavors in all 14 districts of the state, achieved a turnover of Rs. 87.99 lakhs. Whereas from the Marketing Fair, Rs. 48.71 lakhs was achieved. Among the stalls that presented branded dishes, Vanasundari Chicken prepared by Kudumbashree members of Attappady achieved the highest turnover and became a proud achievement. The turnover from this stall is Rs. 15.63 lakhs.
The highest turnover in the food court was on 7 November 2023, the concluding day of Keraleeyam. Rs. 18.56 lakhs was recorded on that day. Meanwhile, 5 November 2023 saw the highest turnover in the product marketing stalls- Rs. 10.08 lakhs. 14 Kudumbashree Canteen Catering Units became part of Kudumbashree Food Court. A unit from Attappady also participated in the Branded Food Fair. There were 50 different stalls set up by entrepreneurs from different parts of the state at the Kudumbashree Marketing Fair. The food court and market stalls run strictly adhering to green protocol.
No | Date | Title | Word Doc | |
1 | 31-10-2023 | Keraleeyam 2023 - Kudumbashree Food Court and Product Trade Fair - Kudumbashree Press Release_Malayalam(31-10-2023) | Read / Download | Read / Download |
2 | 01-11-2023 | Keraleeyam-Food Court and Product Exhibition and Marketing Fair inaugurated - Kudumbashree Press Release_Malayalam(01-11-2023) | Read / Download | Read / Download |
3 | 04-11-2023 | Keraleeyam - Kudumbashree Food Court 20.67 lakhs Sales Turnover- Press Release_Malayalam(04-11-2023) | Read / Download | Read / Download |
4 | 07-11-2023 | Keraleeyam- 1.37 Crore turnover for Kudumbashree - Press Release_Malayalam(07-11-2023) | Read / Download | Read / Download |