Kudumbashree Mission to launch Community Radio Updated On 2018-03-13

To ensure the sustainable development of 43 lakh women in 2,77,175 Neighbourhood Groups through social, cultural and educational interventions, Kudumbashree Mission is getting ready to launch Community Radio. Through community radio, the benefits and the information on the centrally and state sponsored programmes implemented by Kudumbashree Mission would reach the real beneficiaries in no time. In the first phase, the community radio service would be launched in the Malappuram of Kerala.

The details of the programmes implemented by Kudumbashree in the state, job opportunities, financial assistance provided, information on various campaigns, information on sales exhibitions, informative programmes, programmes focusing on Balasabhas, awareness programmes, success stories of Kudumbashree units, success stories of individuals, circulars from state mission, information on various programmes of Government, messages from District Collectors, District Mission Co-ordinators, Phone in Programmes of Ministers, Executive Director etc would be included in the programmes. Special programmes for NHGs would be broadcasted weekly, through which women empowerment would be made possible in more systematic a way. A live programme in which the Executive Director of Kudumbashree Mission answers to the questions of Kudumbashree members would also be included.

The community radio programme of Kudumbashree would be implemented associating with Broadcasting Engineering Consultants Limited, New Delhi working under the Ministry of Information & Broadcasting, Government of India. It is expected to start the community radio by June 2018.

Livelihood Centres for Endosulfan affected families launched at Kasaragod Updated On 2018-03-12

Kudumbashree Mission associating with Malayala Manorama launched livelihood centres for the Endosulfan affected families at Kasaragod on 10 March 2018. Dr K.T Jaleel, Minister, Local self Government Department, Government of Kerala inaugurated the programme by presenting the umbrellas and cloth bags made by the mothers of the endosulfan affected children to the public.

The livelihood centres set up at Chirappuram of Neeleshwaram Municipality and Community Hall of Enmakaje Panchayath has started functioning. Minister said that the mothers of the endosulfan affected children are sacrificing their lives for their kids and if heaven exists, these mothers are the ones who deserve it the most. Minister assured that such livelihood centres will be launched in every districts along with the BUDS institutions which would thereby rehabilitate them.

The mothers of the endosulfan affected children would make cloth bags and umbrellas and thereby find their livelihood of their own. The livelihood centres are located near the BUDS Schools/ Buds Rehabilitation Centres, which would enable them to make a livelihood while waiting for their children outside their schools. 18 mothers from Neeleshwaram and 15 mothers from Enmakaje were given training for making umbrellas and cloth bags.The mothers had already received a work order for making 1000 umbrellas for Kerala State Financial Enterprises(KSFE) out of which the making of 700 pieces had already been completed.

Shri. A.G.C Basheer, President, District Panchayath, Shri. V. V Rameshan, Chairman, Kanhangad Municipality, Smt. V Gouri, Vice Chairperson, Neeleshwaram Municipality, Smt. Baby Balakrishnan, Member, Kudumbashree Governing Body, Shri. T.T Surendran, District Mission C0-ordinator, Kudumbashree and other dignitaries also attended the programme.

Swachhatha Excellency Awards to Kudumbashree ADSs Updated On 2018-03-09

The Ministry of Housing and Urban Affairs selected 7 Area Development Societies of Kudumbashree for ‘Swachhatha Excellency Awards’ for the notable interventions made by them in the sanitation programmes.The award will be distributed by the Hon. Minister for Urban Affairs at Pravasi Bharatiya Kendra, Dr. Rizal Marg, Chanakyapuri, New Delhi on 23 March 2018.

Four ADSs of Thiruvananthapuram Corporation, one ADS of Kodungalloor Municipality and two ADSs of Malappuram Municipality are the ADS who bagged the prizes. The 7 ADSs include Kazhakoottam ADS, Thiruvananthapuram Corporation, Kalady ADS, Thiruvananthapuram Corporation, Kulathoor ADS, Thiruvananthapuram Corporation, Punnakkamughal ADS, Thiruvananthapuram Corporation, Chappara ADS, Kodungalloor Municipality, Thamarakuzhi ADS & Moonnampadi ADS, Malappuram Municipality.

The Awards are for the various interventions Kudumbashree ADSs made in vector control, waste disposal mechanisms, awareness campaigns, organic manure promotion, grow bag cultivation, plastic recycling etc. The first prize will be Rs. 1.5 lakh along with the certificate.

Women's Day Street play by Kasaragod attracts many Updated On 2018-03-09

The street play presented by Kudumbashree Kasaragod District Mission in accordance with the International Women's Day Celebrations attracted many. The play was performed by the councillors of Snehitha Gender Help Desk, Kanjhangad at the Kanjhangad Bus Station, Kasaragod. 

The street play was welcomed by the audience with open hearts. The drama was scripted by Shri. Bharathan Peelikode, eminent dramatist from Kasaragod.

The street play depicted the atrocities and the gender inequalities that women faces today. The street play reminded the women to be more aware of their rights and to fight back the atrocities with courage. Being the largest women movement in Asia with a membership of 43 lakhs representing equal number of families, Kudumbashree had been making notable interventions for the betterment of the lives of the women in Kerala.

Kudumbashree to set Guinness World Record Updated On 2018-03-07

Kudumbashree women from Wayanad formed giant human logo to mark the International Women's Day. Wearing Kerala saris, and with pink and green scarves on their heads, the women formed the three-flower logo of Kudumbashree Mission at the ground of Government Higher Secondary School, Mananthavady on 6 March 2018. The Kudumbshree women of Wayanad thereby wrote a new saga in the 20-year history of the poverty eradication mission of Kerala. 5,438 members from various units of Wayanad District Kudumbashree Mission, joined together to form the giant human logo and sang the women empowerment song of district mission. The logo was drawn in 260 feet size. Food and drinking water facilities for the women who participated were also arranged at the school ground.

The Kudumbashree logo stands for financial, social, and women empowerment. A huge crowd had gathered at the ground to watch the novel programme. The attempt was also a part of finding a spot in the Guinness World Records by forming the largest human logo by women. A one-hour video of the programme is to be submitted to the Guinness World Records.

Apart from the programme, the first art theatre titled 'Rosy the real strength of women' would be launched at Chandragiri Auditorium as a part of the International Women’s Day celebrations on 8 March 2018. The project aims to conserve the folk and traditional art forms of the State and convey the message of women empowerment and a debate on ‘gender justice’ and a talk show would also be arranged by the Wayanad District Mission.

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Dress Bank Collection Drive : The Spectacular act of Kozhikode Updated On 2018-03-06

Kudumbashree Kozhikode District Mission had been making a remarkable yet spectacular gesture that could be replicated by everyone. The dress bank initiative of Kozhikode Corporation Kudumbashree had been collecting the used, reusable dresses; even newer ones and had been distributing among the real needy people. They had been collecting dresses and has been catering to various charities and shelter homes. The dress collection drive of the Dress Bank was opened on 5 March 2018 and will last till 12 March 2018. More than 700 sets of clothes, mostly from individual contributors, have reached the dress bank so far. Besides, 15 residents associations in the district have signed up to collect clothes from their localities for the dress bank in the upcoming days.

The dress collection drive for the dress bank was started earlier in 2013. The dress bank had supplied a full load of clothes to a Rohingya refugee camp in Delhi recently and a second load will be sent by March 15. The street dwellers in the city and migrant labourers are also beneficiaries of the dress bank.

The clothes collected at the dress bank undergoes strict quality check before being distributed to the needy. It is made sure that the dresses are not tattered or faded. The faded and non usable ones would be rejected during the quality check and are sold on auction, the profit from which will be used to purchase new clothes. Fresh clothes are given out for the beneficiaries during the festive occasions. The compassionate gesture of Kudumbashree Kozhikode District Mission could be a model for many.

'Calling Bell' of Kasaragod district mission being a boon Updated On 2018-03-05

'Calling Bell' programme of Kasaragod District Mission being a boon for women who are staying alone and elderly people. The Calling Bell programme was launched  by Kasaragod District Mission, as the atrocities against lonley women and elderly people increased. 

The  programme identifies such people through NHGs, visit their homes and extend needed support. Counselling and legal assistance will also be provided to them. The programme will be implemented through the Snehitha Gender Help Desk under the District Mission. The pilot study of the programe is being conducted in Kuttikkol Panchayath of Kasaragod District.

For ensuring the security of women, the programme would be implemented associating with the Police department and other clubs. The programme will be in convergence with the Pakal Veed programme and would extend mental support to them. Through NHG, ADS and CDS, visits to their homes would be  made possible. The NHG office bearers would visit their homes daily and the community counsellors and Snehitha Gender Help Desk would ensure the counselling for them. Through 'Calling Bell' programme, Kudumbashree Kasaragod District Mission is setting a unique model of compassion.


Femy : Eco friendly Sanitary Napkins from Kudumbashree Updated On 2018-03-03

Kudumbashree Idukki District Mission made an outstanding performance by launching Eco friendly Sanitary Napkins named 'Femy'. The femy napkins are plastic free and are made of cotton only. It can better be called an organic sanitary napkin that it is made out of pure cotton and bamboo.

The  Femy Sanitary Napkins are available in Extra Large, Premium and Wings variants. The price of the napkin ranges from Rs 35 to Rs 55.

The 12 members of Friendly Comfort Kudumbashree Unit, Idukki are the team behind this napkin  brand. Smt. Faseena Shajahan, Smt Anandavalli, Smt. Usha, Smt.Bini and Smt.Jalaja are the women who are in charge of the unit.

The unit had also bagged the Award for Best Women Entrepreneurs constituted  by Shasthra Sahithya Parishad.

Those who had been regularly using Femy Sanitary Napkins are availing  it through courier service. Each women in the unit are getting around Rs 250 daily. The team also participates in various exhibitions and sales programmes and are making more market for their product.

Kudumbashree Matrimony stands out unique Updated On 2018-03-01

The innovative initiative put forward by Kudumbashree Thrissur District Mission is standing out unique in the way it touched the lives of many families in Kerala. Claimed to be the first of its kind in the state, the Kudumbashree Matrimony initiative had been launched by the Kudumbashree unit at Porkkulam, near Kunnamkulam in Thrissur district. Kudumbashree Matrimony started functioning when Shri. A.C Moideen, Minister for Industries, Sports and Youth Affairs inaugurated the initiative in 25 July 2016.

Smt. Sindhu Balan is the woman behind this innovative initiative. She put forward the idea of Kudumbashree Matrimony during the Plan Review Meeting held at Thrissur District Mission office. It is possible to get an accurate picture of the potential brides and grooms through the Kudumbashree networks very easily. No other organisation have such a network like that Kudumbashree holds and therefore it would be easily possible to get a correct profile of the potential candidates seeking alliance without any difficulty. And therefore the issues caused by the marriage fraudsters could be avoided. According to Sindhu, only Kudumbashree Mission could something against the marriage frauds, by making use of the vast network that Kudumbashree possess all over the state.

Kudumbashree matrimony unit would be charging much lower amount than the other commercial establishments in the field. The fees fixed currently are Rs 750 for the youngsters from the families of the Kudumbashree members and Rs 1000 for those from the potential brides and grooms from other families. After the marriage only Rs 10,000 is collected from their family.

Sindhu started the initiative by availing a loan of Rs 3 lakh. Four staff are employed at the office of Kudumbashree Matrimony located at Mandakathingal Building, Near Porkulam Grampanchayath, Kunnamkulam. The best matches for the bride and groom are founded through software. Those have internet access may login through the website and get the details of the matching profiles and for the others, the matching profiles are sent through post. The details of the bride and groom would be posted in the website only after cross checking it with the concerned CDSs.

So far, Kudumbashree Matrimony had successfully made happen more than 60 marriages. Kudumbashree Matrimony is making an average of Rs 40,000 to Rs 60,000 every month. The nominal rate and good quality are the hallmark of Kudumbashree Matrimony that more people are enquiring about the service even from distant places.

Theertham : Bottled water service from Kudumbashree Women of Kozhikode Updated On 2018-02-28

The RO plant opened at Kozhikode Old Corporation office premises stand out unique because of the interventions it had made into the life of common man of Kozhikode. The RO plant is producing and distributing drinking water to almost all the households and shops in Kozhikode city limits.

Kudumbashree had launched the idea of launching a Reverse Osmosis Plant to produce bottled drinking water, as part of the National Urban Livelihoods Mission Project being implemented in Kerala. And the first drinking water plant was constructed at the old corporation office premises. A five member team of Kudumbashree women was entrusted to supply the drinking water cans to 150 houses and residential apartments. A trail run was held for a week so that the members could make required changes when the operation turned into full swing. As the programme was found successful, the programme was officially launched on 5 June 2017, the Environment day. The bottled drinking water was named as ‘Theertham’.

The Community Development Societies (CDS) of the Kudumbashre project office of the city corporation is implementing the project with the help of New Delhi based Dharna Infrastructure Private Limited. The public need to give a nominal charge of just Rs 20 for 20 litres of pure drinking water. The plant is located at the old corporation office and has the capacity to produce 2000 cans of water per day. The CDS had dug up tube well to ensure continuous water for the supply. The treatment plant at old corporation office is using reverse osmosis technology to treat the filtered water. The water will be then purified through ultraviolet treatment. The purified water stored in the stainless steel tanks will be distributed after packaging in bottles and canes. They are supplying an average of about 300 bottles per day.The Bottled drinking water services has got a huge relevance in a city like Kozhikode as it is densely populated and Kozhikode city has evolved into a bigger market over these years.

The five membered team led by Smt. Latha is incharge of the initiative. A vehicle was hired for supplying the bottles to the needy and now they had got 2 vehicles to supply the bottles, as the need for Thirtham drinking water had increased. The group had taken loan and they are repaying an amount of Rs.50,000 per month and are investing their shares of their income for the smooth running of the initiative itself.The initiative was widely appreciated by the people very much that at times, the group even may fail to reach to them. It is planned to buy more vehicles for the smooth delivery.

The office had started receiving request from offices and educational institutions even when it was decided to a conduct trail run for a week by distributing water to houses and apartments. The Thirtham Drinking Water is affordable to everyone that 20 litres of water cost Rs 20 only which means that, it cost Rs 1 per litre. Till January 2018, they had sold around 30,000 bottles of water.

The nominal rate and good quality are the hallmark of Theertham packaged drinking water that more people are enquiring about the availability of the service even from distant places. It is also planned to start such RO plants in other places in the district in the next phase. The demand for purified drinking water can be better converted into an enterprise opportunity and the Mission intends to set 17 plants across the state.

'Theertham’, as the name implies is being the holy water, distributed to the people of Kozhikode in reasonable prices during this time of water scarcity.