Transcending Boundaries of Trade Updated On 2017-09-19
Following the success of the Saras Mela 2017 held at Malappuram, Kudumbashree Members took part in the Saras fair held at Ahmedabad, Gujarath from 15 to 26 September 2017. A six member team from Kudumbashree joined the Saras Fair. There was a high demand for the products from Kerala. The people of Gujarat were offered a chance to taste the ethnic food and products of Kerala.
Receiving a warm welcome from Saras Fair held at Gujarat, Kudumbashree Mission is planning active participation in the Saras Fairs in other states. The Saras Mela 2017 held at Malappuram offering the best of traditional food and artistry had carved out a new era in the history by drawing huge crowds and making a record sale of Rs 6.5 crores.The Saras fair had played a major role in providing a unique platform for developing linkages between artisans and craftsman all around the country with buyers and customers.