Shri. Pinarayi Vijayan, Chief Minister of Kerala inaugurated the 'Sthreepaksha Navakeralam' Gender Campaign which is being organized by Kudumbashree at Nishagandhi Auditorium, Kanakakunnu, Thiruvananthapuram on 18 November 2021. The campaign aim at equipping the society to nurture social attitude against dowry, violence towards women and resist the same. Shri. M. V Govindan Master, Minister, Local Self Government Department and Excise, Government of Kerala presided over the function. Through 'Sthreepaksha Navakeralam' Campaign, it is envisaged to take the awareness messages against dowry and violence towards women to all sectors of the society and thereby bring in a mind shift among the society and the general public.
Smt. J. Chinchu Rani, Minister of Dairy Development & Animal Husbandry, Government of Kerala launched the approach note of the 'Sthreepaksha Navakeralam' Campaign during the function. Smt. R. Bindu, Minister for Higher Education and Social Justice, Government of Kerala launched the Kudumbashree Toll Free Number 1800-425-2088. The Crime Mapping Process was announced by Smt. P. Sathidevi, Chairperson, Kerala Women's Commission. Ms. Nimisha Sajayan, Cine Actor and the Campaign Ambassador, read out the Sthreepaksha Navakeralam pledge. Ms. Arya Rajendran, Mayor, Thiruvananthapuram Corporation handed over the prizes to the winners who came in the first three places of 'Kudumbashree Oru Nerchithram' Photography Competition. Shri. V. K Prasanth, MLA, Vattiyoorkavu Constituency handed over the prizes to the consolation prize winners. The Signature Song of Sthreepaksha Navakeralam Campaign was also launched at the function.
Smt. P.I Sreevidya IAS, Executive Director, Kudumbashree welcomed the gathering. Smt. Sarada Muraleedharan IAS, Additional Chief Secretary, Local Self Government Department, Government of Kerala, Shri. D Suresh Kumar, President, Thiruvananthapuram District Panchayath, Shri. Jiju P Alex, Planning Board Member, Smt. Mini Sukumar, Planning Board Member, Shri. M. Krishnadas, Chairman, Municipal Chairmen's Chamber and Shri. B.P Murali, President, Block Panchayath Association extended the felicitations. Adv, Shailaja Beegum, Vice President, District Panchayath, Shri. S. Salim, President, Welfare Standing Committee, Thiruvananthapuram Corporation, Smt. R Parvathy Devi, PSC Member, Dr. P. S Sreekala, Director, Kerala State Literacy Mission, Smt. Vinitha. P, Chairperson, Thiruvananthapuram Corporation CDS 2 took part in the programme. Dr. K. R Shaiju, District Mission Coordinator, Kudumbashree Thiruvananthapuram District Mission extended vote of thanks.
Various cultural programmes were also organized prior to the function in connection with the concept of 'Sthreepaksha Navakeralam'. Along with the State Level Inauguration, District Level, LSGD Level and Ward Level Meetings were organized and everyone took the pledge of 'Sthreepaksha Navakeralam'. The first phase of the Campaign would be held from 18 December 2021 to 8 March 2022. During the first week of the campaign, discussions would be held on the topic, 'Dowry & Violence' at 3 lakh Neighborhood Groups (NHGs) and 19,542 Auxiliary Groups across the state. Various activities such as Poster Campaign, Social Media Challenge, Wall Painting Campaigns, Webinars ensuring the participation of College Students etc would be organized in the following weeks. After the first phase, the follow up activities would also be conducted.