Inauguration of Jeevanam 2017 Updated On 2017-07-01

Inauguration of Jeevanam 2017 livelihood campaign by Hon.Minister for LSGD on 19.July 2017 at Panchayat Association Hall, Trivandrum Jeevanam campaign is a flagship programme of Kudumbashree for strengthening livelihood sector by providing more emphasis on Micro Enterprise development and promotion. Formation of 3000 new enterprises,140 innovative enterprises, development of existing enterprises, formation of clusters is envisaged. Creating habit of book keeping among entrepreneurs and digitalising it as part of Jeevanam campaign is one of the highlights of the programme. Exploring new marketing avenues like online marketing, Kudumbashree Bazar, designer shops will be started as part of Jeevanam Campaign.

Community based tracking system for DDU-GKY Updated On 2017-07-01

DDU-GKY, the skill and placement initiative of the Ministry of Rural Development (MoRD) is a significant initiative that the Government of India and Kerala State have embarked upon to turn the advantage of our young population to become the largest pool of technically trained manpower in the country/world by investing adequately in their skilling and employability, turning this youth potential into reality. ‘DDU-GKY’ aims at skilling rural poor youth and providing them with jobs in the organized sector. Kudumbashree is facilitating the mobilization of aspirants from different parts of Kerala through concerted community action in partnership with Project Implementing Agencies (PIA). The major role of Kudumbashree is to disseminate the project information, identify the right beneficiaries, counsel and motivate the candidates and track the candidates. Kudumbashree through its CDS-ADS-NHG structure has organized numerous camps at the panchayat, block and district level. Through this active participation in mobilization and follow up, Kudumbashree could able to complete training for 21, 617 students and placement for 12,000 candidates. Reaching out to the community is a humongous task involved in training and capacity building, public relations, social networking and last mile delivery. Active community based resource persons are required for support for this activity who know the local community, the youth and their aspirations. Thus Kudumbashree has launched a new scheme for incentivizing community tracking and mobilization by organizing a pool of Community based Volunteers. As part of this scheme each Community Development Society are advised to select one community Volunteer and delegate the responsibility of mobilising, tracking and maintaining “Naipunya” register (skill register). Based on the performance of the community volunteers, Kudumbashree district mission will release the incentive to concerned CDS and CDS will release the amount to Community Volunteer. It is aimed that the community will take more ownership about the program through this intervention and reach out to the right beneficiary.

Snehaveedu - Community assisted housing Updated On 2017-07-01

Neeli ,73 year old , belonging to " vismaya neighborhood group" of angadipuram Grama Panchayat , malappuram district will receive a new home on 17.07.2017, under kudumbashree project "snehaveedu". Being a destitute, Neeli's dream came into reality with the combined efforts of  "kudumbashree neighborhood groups" and "Asraya project".  Construction of this new building started during January 2017, and with the continuous support and monitoring received from Panchayat and the district mission team this project has been successfully completed within a short span of time.

43 new mentors selected for Kudumbashree NRO Updated On 2017-07-01

Kudumbashree was identified as a National Resource Organization in 2012 by Ministry of Rural Development, Government of India. Since then the organization has been piloting projects in 12 states and 1 union territory. The two projects that have been piloted in the partner states are convergence of Panchayat and Community Based Organizations and enterprise development using Micro Enterprise Consultants based on Kudumbashree’s experience. For the implementation of these projects, community representatives from Kudumbashree network who have demonstrated exceptional work in Kerala as CDS Chairpersons, MEC’s, members of KAASS and Training Groups have been placed in the partner-states as mentors for providing handholding support to the potential entrepreneurs. Currently, there are approximately 120 such mentors working as part of Kudumbashree NRO. With the MEC Project being scaled up in partner states and new states expressing interest in taking up projects with Kudumbashree, there is an increasing demand for engaging more mentors for support in the field. In relation to this, the selection of mentors for SVEP implementation was conducted from 9th to 11th July, 2017 at Maria Rani Centre in Thiruvananthapuram. The skills, suitability and overall experience of 59 participants were gauged through a process including written tests, group activities and interview. 43 of the participants were selected. The selected mentors will undergo a capacity building phase comprising of training in business management, soft skills and exposure to the partner states. The ones who will successfully complete the capacity building phase shall be placed in the partner states as planned for the next phase.

Another tie up with Railways Updated On 2017-07-01

It all started when railways gave an opportunity to kudumbashree to clean Mangala Lakshadweep Express (in yard, at Ernakulam). Impressed by the sincerity of Kudumbashree’s staff, and because of the fact that an employment to Kudumbashree family member will help in poverty eradication as the job is reaching the most poor and needy, Railways started giving special projects to Kudumbashree, initially on case to case basis and at present through a selection process. At present, kudumbashree women are managing more than 10 railway parking locations (including that of busy railway stations like Trivandrum, Ernakulam, Thrissur, Aluva, Kottayam etc.) and more than 5 railway waiting halls. The latest among the railway projects in the fully air conditioned waiting hall of Trivandrum Central Railway station, started from 8/7/2017. Railway gave the premises to Kudumbashree. Furnishing and interior design was done by Kudumbashree units, and they collect a revenue of Rs. 20/- per passenger, on a cost sharing basis with railways.

Vector Control Program to fight dengue Updated On 2017-07-01

A pilot project is initiated in Trivandrum Corporation to contain the dengue outbreak. Project is being implemented with the convergence of Trivandrum Corporation, Health Department, and NRHM. The aim is to create a team of Kudumbashree volunteers in each ward. The team will conduct house visits, will inspect houses and premises for identifying potential sources of mosquito breeding and will do all the source reduction activities. 5000 volunteers are selected from all wards (approximately one volunteer to take care of 50 houses) for conducting house visit. In each ward, 3 master trainers were selected (One representative of ADS, JHI and JPHN). They imparted training to the volunteers of each ward. Also the volunteers were provided with brochures and leaflets. Volunteers visited each house, and checked the premises for presence of mosquito sources. Also, a survey form was filled. The activity will be repeated once in every month.

National Award for Kudumbashree NROs achievement Updated On 2017-07-01

Kudumbashree NRO is the wing of Kudumbashree implementing ‘kudumbashree model’ in other states. NRO is working in two domains viz. convergence of Panchayat Raj Institutions with Community Based Organisations (PRI CBO Convergence) and in Micro Enterprise Development (ME project). At present, Memorandum of Understanding is signed with 12 states and 1 union territory and trained mentors from Kerala stay in selected panchayats in these states, and gives training to local women in both these domains. Ministry of Rural Development announced National Award for Kudumbashree NRO for the exemplary performance in their areas of work. This is the first time Kudumbashree NRO is getting an award since its inception in 2013. Kudumbashree NRO is planning to expand its areas of work in 2017 -18 by taking up Start Up Village Enterprise (SVEP) projects in selected states. Also, MoUs with many states for new work and for extension of work are under process

National Award for Kudumbashree Updated On 2017-07-01

Kudumbashree is the state nodal agency for many programs of government of India like PMAY, NULM, NRLM, MKSP, SVEP and DDUGKY. Deen Dayal Upadhyay Gramin Kaushalya Yojana (DDUGKY) is the flagship program of Rural Development Department for providing skilling to rural youth. The aim is to provide skill development and to give placement to 52,000 youths before 2019. Till now, training imparted to 17,000 students, of which 11,000 are placed. 70% placement is mandatory as per program guidelines. Kudumbashree got the national award for being the third best state nodal agency for implementing DDUGKY program. Kudumbashree is receiving national award for implementation of DDUGKY for the first time. Mobilising the right candidate through kudumbashree community network resulted in successful implementation of DDUGKY in the state. At present, 34 agencies are empanelled to give training in 46 areas of specialisation/ skill development.

Launching of DDU-GKY MIS Updated On 2017-07-01

An MIS Platform for evaluating and co-ordinating the activities under Skill and Placement Programme named Deen Dayal Upadhyaya Grameen Kausalya Yojana (DDU-GKY) being implemented by Kudumbashree has been launched on 12th July, 2017. The switching-on ceremony was inaugurated by Honorable Minister for Local Self Government Department and Social Justice Dr. K.T. Jaleel in the presence of Kudumbashree Executive Director Shri. S. Harikishore, I.A.S., Assistant Private Secretary to LSGD Minister Shri. A. Santhosh Kumar, DDU-GKY Programme Managers Shri. Shibu. N.P., Shri. Das Vincent.C and Shri. Leopole.T. The SIDCO representatives Shri. Manoj, Shri. Nishad and Shri. Arjun also took part. DDU-GKY ensures Training and Placement of Rural poor youth across the 28 States in India. Kudumbashree is the Nodal Agency for monitoring the implementation of DDU-GKY in Kerala. The aim of MIS during the first phase is to co-ordinate and review different activities carried out in every Training Centers of DDU-GKY. As part of bringing uniqueness among the activities of this programme, a web based monitoring system is now in place. During the second phase, the data regarding trained candidates, training sector, duration of training, placement and fund utilization will be available in this platform. The youth who would like to pursue different courses based on their aspirations could do the registration on this platform. The attendance of students in Training centres could be marked on this platform with the help of Aadhaar linked Biometric Device. This will also help to track the candidates who have been placed after successful completion of training. The MIS is linked to, an official website of DDU-GKY. This will also be linked to Kudumbashree’s official website.

'Kudumbashree Oru Nerchithram' Season 4 Photography Awards distributed Updated On 2021-12-21

The prizes for the winners of 'Kudumbashree Oru Nerchithram’ Photography Competition Season 4 were distributed. Ms. Arya Rajendran, Mayor, Thiruvananthapuram Corporation handed over the prizes to the winners who came in the first three places during the Inaugural Session of the 'Sthreepaksha Navakeralam' Gender Campaign held at Nishagandhi Auditorium, Kanakakkunnu, Thiruvananthapuram on 18 December 2021.  Shri. V. K Prasanth, MLA, Vattiyoorkavu Constituency handed over the prizes to the consolation prize winners. 

Shri. Suresh Cameo, Thekkumbatt House, Thekkankuroor, Malappuram had bagged the first prize. The Award consisting of Memento, Certificate and Cash Prize of Rs 25,000 was presented to him. Shri. Alfred M.K, Muringathery House, Erumapetty, Thrissur came second and Shri. Madhu Edachana, Kulangara House, Ozhakkodi, Wayanad came in third place. Award consisting of Memento, Certificate and cash prize of Rs 15,000 was presented to  Shri. Alfred M.K. On behalf of Alfred, Shri. Benny, Alfred's father, received the Award. The Award consisting of Memento, Certificate and cash prize of Rs 10,000 was presented to  Shri. Madhu Edachana. 

The photographs submitted by Shri. Deepesh Puthiyapurayil, Shri. K.B Vijayan, Shri. Sarath Chandran, Shri. Pramod K, Shri. Abhilash G, Shri. Baiju C.J, Shri. Dinesh K, Shri. Jubel Joseph Jude, Shri. Shiju Vani and Shri Ijaz Punalurwere selected for consolation prizes. The consolation prize consisted of memento, cash prize of Rs 2000 and a certificate.

The jury consisted of Shri. R. Gopalakrishnan, Senior Cinema Still Photographer, Shri. V. Vinod, Chief Photographer, Information and Public Relations Department, Government of Kerala, Smt. Chandralekha C.S, Documentary Filmmaker & Photographer and Smt. Asha Vargheese, Director, Kudumbashree selected the winners.

The Photography Competition is organized realizing the fact that the best photographs depicting the hard work of Kudumbashree members would further boost the women empowerment process. The fourth season of the competition was held from 22 July 2021 to 15 September 2021. Good quality photographs portraying the strength of Kudumbashree, functioning focusing on women empowerment is considered for the ‘Kudumbashree Oru Nerchithram’ Photography Competition, which is being conducted from 2017 onwards. Like the first three seasons, the fourth season had also received good responses.

The first season of ‘Kudumbashree oru Nerchithram’ was conducted during November- December 2017, the second season during February -March 2019 and the third season was held during January- February 2020. The three seasons of 'Kudumbashree Oru Nerchithram' Photography Competition had resulted in a huge success. Good quality photographs portraying the strength of Kudumbashree, functioning focusing on women empowerment is considered for the ‘Kudumbashree Oru Nerchithram’ Photography Competition. Kudumbashree Mission which envisions eradicating poverty through women in Kerala had successfully completed 23 revolutionary years.