Organised by Kudumbashree Mission Saras Mela 2018, the national food and cultural expo, offering the best of traditional, ethnic food and artistry was kickstarted at Municipal Ground, Chengannoor, Alappuzha on 14 August 2018.Shri. G. Sudhakaran, Minister for Public Works and Registration, Government of Kerala inaugurated the programme. Shri.Saji Cherian, MLA, Chengannur presided over the function. Shri. S.Harikishore, Executive Director, Kudumbashree welcomed the gathering.
The procession of 25,000 Kudumbashree women was planned prior to the inaugural function. It was later cancelled and the money for the procession would be contributed to Chief Minister's Distress Relief Fund,the emergency assistance release mechanism granting immediate relief to families and individuals distressed by calamity, loss of life due to accidents and chronic diseases. Micro entrepreneurs from 29 states and 7 Union territories across the country are taking part in the programme. Around 300 stalls are opened, out of which more than 100 stalls are of other states. The 80,000 sq ft big pavilion and food court is the main attraction of the Saras Fair.
The handicrafts that would showcase the heritage and culture of each states, art forms, jewelry, fabrics, utensils etc would be for sale at the Saras Mela. Apart from the sales stalls, several food stalls are opened for offering cuisines from different states across the country. Different ethnic cuisines from different states across the country would offer a new experience to the people. The programme strictly follow the green protocol and is opened from 10 AM to 10 PM. Daily cultural programmes like Kadhakali, Ottam Thullal, Mohiniyattom, Punjabi-Manipuri dances, magic show, seminars are also arranged in connection with Saras Fair. A Mega Thiruvathira was organised in connection with the Saras Fair by thousands of CDS, NHG women and women representatives from Local Self Government Institutions at the Christian College ground, Chengannur, Alappuzha on 13 August 2018.
Adding more colour to Kerala's festive days, Saras Mela 2018 is being an incredible opportunity to get acquainted with the cultural, artistic, traditional, and rich heritage values of different states across the country. Entry to Saras Fair is absolutely free. The mela would come to an end on 23 August 2018. Saras Fair would not only be a platform for the micro entrepreneurs to find market for their rural products, but also, this national festival would act as a platform which arrange the get together of the diverse yet secular culture of our country.