Marketing ‘healthy food habits’ among people in the form of salad bowls, diet bowls & fresh cut vegetables thereby developing healthy eating habits among public and generating revenue for women is one of the intervention of Kudumbashree in micro enterprises. The intervention which is coined as ‘Green Bytes’ is started in Government Secretariat where fresh cut vegetables, salads & fruit bowls are sold. The counter also offers fruit salads. The Mission focuses on serving the requirements of persons having health issues like lifestyle diseases by marketing diet bowls and healthy drinks like amla, carrot, lime & other fruits mixed with honey, ginger etc. The calorific & nutritious value of each bowl will be provided. As it markets fresh cut vegetables for easy cooking the women employees will be benefited and assessing the scope of the intervention, the Mission will start similar outlets in various part of the city and will extend it to other districts.

Kudumbashree has the history of assisting the governance machinery to solve problems. One of the key social problems faced by Kerala is the street dog menace. There were even instances where street dogs bit and killed men. In order to curb the street dog menace, approved methodology is Animal Birth Control, where in street dogs are caught, and they are dropped back to the original locality after doing the Animal Birth Control surgery (ABC). Surgery is performed by registered medical practitioners in institutions. Kudumbashree’s ABC project aims at creating Block Management Units of women who will catch dogs (using various techniques, the most popular being ‘cage trap’) and will take them to veterinary hospital for doing surgery. After the surgery, post operative care will be provided by the Kudumbashree ABC team, and the dogs will be dropped back to the place from where they are caught after a period of two days. As per a latest Government Order, the amount to be given by each Panchayat to the ABC team is Rs. 2,100/- per dog for the entire process. Till now (10/7/17), 500 dogs are caught in the state and 72 units are trained in various districts

Kudumbashree is a National Resource Organisation with a mandate of assisting other states to start ‘Kudumbashree model’. At present, Memorandum of Understanding has been signed with 12 states and 1 union territory. Once MoU is signed, Kudumbashree mentors (experienced women from the community, who will work as master trainers) will be appointed in these states (in selected blocks/ panchayats) who will select community cadre from the state and will impart training and build their capacity. Mentors work in two domains. One is development of Micro Enterprises; and the other is convergence project of Community Based Organisation with Panchayat Raj Institutions (PRI CBO convergence). Assam was one of the first states that signed an MoU with Kudumbashree. Initial MoU was for a period of 3 years, and the project was implemented successfully. As a result of this, Assam State Livelihood Mission requested for another MoU for extending the project to 50 new Panchayats from 2017, and this new MoU was signed in the presence of Hon. Minister

For the first time in the history of public transport system in the work, transgenders were given employment opportunities readily. 23 transgenders were selected and they were appointed for various positions (supervisor/ team leader/ cleaning staff/ ticket operator/ customer facilitation staff etc) in Kochi Metro. In the agreement with Kochi Metro for running Facility Management Centre, it was specifically mentioned that transgenders will be trained by selected, trained and will be posted in Kochin Metro through Kudumbashree network. This project aims at providing an employment opportunity for transgenders who are otherwise not generally employed in similar sectors. As a part of “Disha” campaign (a campaign run by Kudumbashree in November 2016 to strengthen the neighbourhood groups), transgender special NHGs were formed and training for self employment was given to some of them. This is the wage employment opportunity for transgenders, created specifically due to request from KMRL. This initiative will help in mainstreaming and in assisting transgender community.

Women Construction Units envisaged by Kudumbashree is selected as one of the ‘Best Practices’ of Pradhan Mantra Awas Yojana (PMAY) implemented by Government of India through Ministry of Housing and Urban Poverty Alleviation (MoHUPA). Executive Director, S.Harikishore, IAS presented the best practice during the National Workshop held in Vijnan Bhavan, Delhi on 23/06//2017. Two states were invited for presenting their best practices related to urban poverty alleviation It is expected that more than 3 lakh dwelling units will be constructed in Kerala during the next three years (as a part of PMAY and LIFE mission of Government of Kerala) Forming construction groups of women will provide affordable solutions to rural poor for construction of their houses and will eliminate exploitation by contractors. Also, rural women will get higher income as they are doing skilled work (construction of houses). At present, training is given to 400 women, and Kudumbashree is envisaging construction groups in every development block and in every municipality.

A tripartite agreement was signed between Jan Oushadhi, Local Self Government Department and Kudumbashree for starting Jan Oushadhi medical stores in each Panchayat or wherever feasible. Its a convergence project of local self government department and Kudumbashree. Panchayat will find out a suitable building and will give it to Kudumbashree units for running the pharma store. Kudumbashree units will have to employ a pharmacist and a computer operator to run the store. More than 450 varieties of medicines will be supplied by Jan Oushadhi. As an initial assistance, Rs. 1.5 lakh will be given to the Kudumbashree entrepreneur as capital subsidy for purchase of computers and for procurement of furniture. Further, medicines worth Rs. 1.0 lakh will be given free of cost (on credit). Using sales of these medicine, new medicines may be purchased as per requirement. At present, there is demand to start such stores in 34 Panchayats, and we are expecting demand from more places in near future.

It was a prestigious moment for Kudumbashree when Hon. Prime Minister inaugurated Kochi Metro in June 2017. The reason for pride arose from the fact that for the first time in history, an ‘all women metro’ was inaugurated and Kudumbashree got the opportunity to do the facility management services for Kochi metro. As per the agreement with Kochi Metro, all services ranging from parking management to customer facilitation, from ticketing to housekeeping are entrusted with Kudumbashree. Total demand was for 780 staff. In this first phase 530 women are selected and they are serving Kochi Metro now. When 5 more new metro stations will be commissioned by September, Kudumbashree will provide 250 more staff. The present ‘women metro team’ are selected through a rigorous process. More than 40,000 candidates appeared for the written exam, and of them 1,077 were called for a personal interview. Kudumbashree members or their families only were allowed to participate. Yes, when Metro grows, opportunities for poor women also enhances.

New outlet has started at Pandalam of Pathanamthitta as part of the Second Phase of Cafe Kudumbashree Premium Restaurant Network. Shri. M.B. Rajesh, Minister, Local Self Government Department, Excise Department and Parliamentary Affairs Department, Government of Kerala performed the inauguration of the Cafe Kudumbashree Premium Restaurant at DTPC Amenity Centre, Kulanada, Pandalam on 10 September 2024.

The characteristics of Kudumbashree are many. The most important of them is their innate talent or gift in cooking flavorful food. The food court run by Kudumbashree as a part of Keraleeyam had a record turnover. Wherever Kudumbashree Fairs are held, be it Saras Mela or other fairs, we can see this specialty of Kudumbashree. That is why Kudumbashree decided to develop it as an enterprise. The Minister said.

We started Janakeeya Hotels during covid. Actually it was an intervention meant only for the time of covid. The Community Kitchen was set up under the leadership of Kudumbashree. The Government and local bodies provide significant support to Janakeeya Hotels based on the Government's vision that no one should starve. The building, water and electricity are provided by the local body free of cost. The Civil Supplies Department is providing rice at subsidized rates. Apart from that, there is a cash subsidy from the Government. Although it has started to cool down during the covid period, it is still going on. But that is not enough. The Minister added.

The Minister also said that Kudumbashree started Cafe Kudumbashree Premium Restaurants based on the vision that it should grow as an enterprise to a higher level. It has become a huge hit everywhere. I myself inaugurated the first restaurant in Angamaly. It is still very crowded. Those restaurants have been able to create acceptance among people. He said.

Ms. Veena George, Minister for Health and Woman and Child Development, Government of Kerala, in her video message said that Cafe Kudumbashree Premium Restaurant will be an initiative that will benefit travelers on MC Road as well as  pilgrims in a big way. For Kudumbashree, there is no doubt that this premium restaurant will provide all kinds of impetus in the journey ahead. She added.

Shri. Jiji Mathew, Chairman, Welfare Standing Committee, Pathanamthitta District Panchayat presided over the function. Shri. Sreekanth A.S, Programme Officer, Kudumbashree welcomed the gathering and Ms. Bindu Rekha, Assistant District Mission Co-ordinator, Kudumbashree Pathanamthitta District Mission delivered the vote of thanks.

Shri. R Ajayakumar, Chairman, District Panchayath Standing Committee, Shri. R Thulaseedharan Pillai, President, Block Panchayath President's Association, Shri. Paul Rajan, President, Pandalam Block Panchayat, Shri. K.P Udayabhanu, District Secretary, CPI(M), Shri. P. K Sasidharan, District Secretary, CPI, Shri. Satheesh Kochuparambil, President, District Congress Committee, Adv. V.A Sooraj, District President, BJP, Shri. Saji Alex, District President, Kerala Congress (M), Shri. Mathew Koshy, Executive Member, DTPC, Shri. T Murukesh, Executive Member, DTPC, Shri. Manoj Madhavasseril, Executive Member, DTPC, Shri. M Sasikumar, Executive Member, DTPC, Shri. Subair Kutty, Deputy Director, DTPC, Shri. Binosh Kunjappan, Secretary, DTPC, Shri. Shaju George, General Manager, Kerala Bank, Ms. Ayini Santhosh, Chairperson, Kulanada CDS and Shri. K.S. Sajith, Regional Manager, Kerala Bank was also present at the function. The Cafe Kudumbashree Premium Restaurant opened has Banquet Hall, Kiosk, Non AC Refreshment Hall
and Juice Counter.

Kudumbashree launched Café Kudumbashree Premium Restaurant to enjoy premium services and special dishes and unique local dishes prepared by Kudumbashree entrepreneurs. In the first phase, Cafe Kudumbashree Premium Restaurants were opened at Angamaly, Meppadi of Wayanad and Guruvayoor. The restaurant started at Pandalam of Pathanamthitta is the fourth outlet opened in the Cafe Kudumbashree Premium Restaurant network.