The national food and cultural expo, 'Saras Mela 2017' organised by Kudumbashree Mission, offering the best of traditional food and artistry, concluded carving out a new era in the history by drawing huge sales and massive crowds. A total sale of Rs. 6,54,29,650 was recorded from the stalls and food courts of the 10 day long mela conducted at Safari Maidan, Edappal, Malappuram from 25 August to 3 September 2017.
Kerala came first with sales of Rs. 1.4 crore. Uttar Pradesh and Bihar made sales of Rs. 55 Lakhs and Rs. 48 Lakhs respectively. Himachal Pradesh's stall was selected as the 'Best Stall at the mela.
Regarding the sales at the 'India Food Court', total sales recorded for Rs. 35,01,225 where Rs. 4,49,036 was put aside as 20% commission from daily sales of 7 Kerala stalls. With consideration to the overall performance of partner state Food stalls, there was a joint decision from the part of Malapuram District Mission team and NRO Team to recognise the efforts of the entrepreneurs from Tripura and award them as the best performing stall among the partner states.
Eventhough Lakshadweep, Chattisgarh, Jharkhand, Rajasthan, Karnataka, Maharashtra and Bihar, were the first time participants in such a big event, they made a noteworthy participation at the mela.
Around 240 stalls were opened and Micro entrepreneurs from 25 states across the country joined the programme. From the very beginning, the mela was a huge success by the active participation of the people. 16 food stalls opened at 'The India Gate' food court offered a chance to taste wide range of cuisines from different parts of the country. 7 stalls of 'Cafe Kudumbashree' was also set up at the venue.The cultural programmes arranged at the mela was indeed a visual treat . Artists and celebrities also took part in the programme.
Saras Mela attracted masses and added more colours to the festive days of Kerala. Saras Mela 2017 was kickstarted when Shri.P. Shriramakrishnan, Speaker, Kerala Legislative Assembly officially inaugurated the programme.
It is for the second time that Kudumbashree is conducting Saras Mela. Last year, Saras Mela was conducted at Ashramam Ground,Kollam which made a sale of Rs.4.6 Crore.
The Saras mela 2017 was wholeheartedly received by the neighbouring districts as well which resulted in the grand success of the programme. The Mela was indeed a celebration of food, art and culture in this festive season.