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Awards distributed to the Winners of Kudumbashree Vlogs & Reels Competition Updated On 2024-02-19

Awards were distributed to the Winners of Kudumbashree Vlogs & Reels Competition. Shri. M. B Rajesh, Minister, Local Self-Government  Department and Excise Department distributed the awards the winners at MDM Hall, Thirumoolapuram, Thiruvalla, Pathanamthitta on 16 February 2024. The distribution of prizes was in conjunction with the State Level Inauguration of the K4 Care project.

More than 60 videos were received in the Vlog and Reels competition organized by Kudumbashree during the months of February and March 2023. The shortlisted videos were published through Kudumbashree's social media accounts. The final winners were determined by calculating the views received and the marks given by the expert judging panel.

Ms. Soumya M.T.K, Malaparambath, Putiyapp  and Ms. Navitha M.P, Souparnika, residents of Vadakara of Kozhikode, who won the first place in the Vlog Competition received a cash award of Rs. 50000, a trophy and a certificate from the minister. The vlog about the Green Technology Centre under Kudumbashree Hariyali Haritha Karma Sena of Vadakara Municipality made them secure the first place. 

Shri. Ratheesh, Charuvila, Akaparamp of Malappuram won the second position. The vlog was prepared on Eco Craft, a Kudumbashree initiative of Kuzhimanna Panchayat of Malappuram district. Ratheesh was awarded a trophy, certificate and a cash prize of Rs. 40,000. Ms. Smitha N.B, SV Nilayam, Arunoottimangalam, Kottayam, who won the third position was awarded with a trophy, certificate and cash prize of Rs. 30,000. The vlog about Cafe Kudumbashree made Smitha, who is also the President of Kaduthuruthy Panchayat, won the award. 

Members of Kaipattur ADS under Ernakulam Edakkattuvayal Kudumbashree CDS who came first in the Reels Competition received a trophy, certificate and a cash prize of Rs.25000. Ms. Sindhu Satheesan, Ms. Radhamani Shashi, Ms. Sindhu Santosh, Ms. Ammini Appu Kuttan, Ms. Ambili Santosh, Ms. Latha Prakashan, Ms. Jayanashree Raju, Ms. Rama Krishnankutty, Ms. Girija Babu, Ms. Beena Rajan and Ms. Shaila Prakashan prepared the reel about Aishwarya JLG in their ward. Ms. Rejeena, District Mission Co-ordinator, Kudumbashree Ernakulam District Mission and Ms. Nishitha Santhosh, CDS Chairperson, Edakkattuvayal received the award along with the ADS members. 

Ms. Sindhu Thomas, Vadakkedath Veetil, Muniyara, Idukki who won the second position, received the trophy, a certificate and a cash prize of Rs. 20,000. Sindhu made a reel about the Rebuild Kerala Initiative in Adimali block. Shri Amal K.V, Kollikapparampil, Vengola, Perumbavoor, Ernakulam, who won the third place received a cash prize of Rs. 15,000, trophy and certificate. He prepared a reel about Kudumbashree Ponnoos Home Stay in Mamalakandam.

K 4 Care (Kudumbashree for Care) & Pathanamthitta Red Chillies Branded Chilly Powder launched Updated On 2024-02-19

Shri. M.B. Rajesh, Minister, Local Self-Government Department and Excise Department, Government of Kerala performed the State Level Inauguration of the project at MDM Hall, Thirumoolapuram, Thiruvalla, Pathanamthitta on 16 February 2024. He also launched the 'Pathanamthitta Red Chillies' Branded Chilly Powder. 

The Minister said that through 'K 4 Care', Kudumbashree is addressing a social issue and is also making use of the economic opportunity that it provides. Through this initiative Kudumbashree will address the issues of economically backward as well as the economically forward classes. Kudumbashree is now addressing the second generation issue caused due to the social development of Kerala; the increased number of old age people. This initiative of Kudumbashree is able to bring in a great change in this society. Kudumbashree has succeeded in every sector that it entered. We can undoubtedly say that Kudumbashree has the legacy of 'golden touch' that everything Kudumbashree touches turns into gold. He said.

The increased percentage of geriatric is the reflection of social development in Kerala. Kudumbashree aims to provide training to 1000 care executives in the first phase. By April, 500 Care Executives will be in the field. They will be provided with scientific training. Many private organizations are working in this field. Kudumbashree's intervention in this field will bring professionalism in this field. The Minister said.

Kudumbashree is on the path of diversification. The K-LIFT 24 Campaign was officially announced in the Kerala Budget on 5 February 2024 and Kudumbashree was able to launch it on 6 February 2024. No such programme has ever been launched within such a short span of time. Now, Kudumbashree is going from poverty eradication to increasing income. Kudumbashree is that  equipped. He added.

As per the data of Niti Aayog, the percentage of poor in Kerala was .71%. But through the intervention of Kudumbashree it has dropped to .48%. The activities of Kudumbashree have played a key role in this achievement. From poverty eradication, Kudumbashree is now focusing on income generation for the NHG members. We should be able to increase the income level to that of the middle income countries. He said. Through the launch of Red Chillies Brand Curry Powder and the recently launched Nature's Fresh  Kudumbashree is able to deliver pesticide free products to the public. He added. 

The Minister also gave away the prizes to the winners of Kudumbashree Vlogs & Reels Competition organized by Kudumbashree during February-March 2023. The Minister also released the logo of K 4 Care Project and also launched the K 4 Care Video. He also distributed the uniform and tool kits to the Care Executives.

The K4 Care (Kudumbashree for Care) scheme provides services in areas where a family needs the help of another person in their day-to-day life, such as old age-child care, patient care, disability care and maternity care. The service is provided by skilled executives specially trained in each area. Initially, Kudumbashree aims to train 1000 K4 Care executives on an entrepreneurial model. The project also aims to tap employment opportunities in the care economy. 

Adv. Mathew T Thomas, MLA presided over the function. Shri. Jafar Malik IAS, Executive Director, Kudumbashree welcomed the gathering. Shri. Jiji Mathew, Chairman, Standing Committee handed over the Red Chillies Branded Chilly Powder.  Shri. Shibu IAS, District Collector, Pathanamthitta released the 'Rachna' Book. Ms. Aadila S, District Mission Co-ordinator, Kudumbashree Pathanamthitta District Mission delivered the vote of thanks.

 Dr. Jiju P Alex, Member, State Planning Board, Dr. Jacob Punnoos IPS, Former DGP, Dr. Sairu Philip, Head, Community Medicine Department, Government Medical College, Kottayam, Ms. Anu George, Chairperson, Thiruvalla Municipality, Ms. Maya Anil Kumar, Vice President, District Panchayath, Shri. Jose Pazhayidam, Vice Chairman, Thiruvalla Municipality, Shri. R. Thulaseedharan Pillai, President, Block Panchayath President's Association, Shri. P. S Mohanan, President, Grama Panchayath President's Association, Ms. Usha Rajendran, Chairperson, Thiruvalla East CDS, Ms. Indira Bayi, Chairperson, Thiruvalla West CDS, Shri. Rinto Joseph, State Head, HLFPPT, Shri. Muhammed Sharif, CEO, Aspirant Learning Academy also attended the programme. 

Kudumbashree members from Attappady participates in Ullas Mela held at New Delhi Updated On 2024-02-15

Kudumbashree members from Attappady participated in Ullas Mela organized by National Literacy Mission held at New Delhi during 6-7 February 2024. Ms. Nanji Thamandan from Kavundikkal hamlet of Attappady and Ms. Pradeepa, Animator of Kavundikkal hamlet and Literacy Volunteer Teacher are the Kudumbashree members who participated in Ullas Mela. Ullas Mela is a gathering and fair of New India Literacy Project (NILP) learners. The 41-year-old Nanji who participated in Ullas Mela is a literacy learner and also the treasurer of Agali Panchayat Samithi.

 

Ullas Literacy classes were organized in Attappady through the Attappady Special Project implemented by Kudumbashree. Out of 1495 people appeared for the exam in Attappady, 1495 passed. Under the leadership of the District Literacy Mission, 9490 people in Palakkad district had passed the NILP Ullas Literacy Test.

Malappuram Mega Job Mela a great success Updated On 2024-02-14

The Mega Job Mela organized at Ponnani of Malappuram district was a great success with 375 candidates getting jobs and 312 shortlisted for next stage out of total 962 candidates. 60 employers from various sectors such as banking, insurance, marketing, construction and IT participated in the fair held on 10 February 2024 in association with the municipality.

Job fairs for qualified job seeking candidates between 18 and 40 years of age from class tenth qualification are being organized across the state in co-ordination with DDU-GKY, a free job skill training programme implemented by Kudumbashree and Kerala Knowledge Economy Mission (KKEM). The job fairs are conducted in collaboration with the local self-government institutions.

Shri. A.P. Nandakumar, MLA inaugurated the Job Mela held at Ponnani. Shri. Sivadas Aattupuram, Municipal Chairman, presided over the function and Shri. Jafar Kakkooth, District Mission Co-ordinator, Kudumbashree Malappuram District Mission explained the project. Ms. Bindu Siddharthan, Municipal Vice Chairperson, Ms. Sheena Sudeshan, Health Standing Committee Chairperson, Ms. Dhanya.M, Chairperson, Ponnani CDS and Ms. Haranya, Chairperson, Edappal CDS delivered their felicitations. Shri. Rajish Uppala, Chairman, Municipal Welfare Standing Committee welcomed the gathering and Ms. Aishabi, CDS Chairperson delivered the vote of thanks.

'Athlos'- Tribal Sports Meet a big hit! Updated On 2024-02-13

The second edition of 'Athlos' Tribal Sports Meets launched by Kudumbashree Kannur District Mission was a big hit! More than 450 athletes representing 26 CDSs in the district participated in the Sports Meet held at  KAP 4th Battalion Ground, Mangattuparambu, Kannur on 3 February 2024. For the second year in a row, Aralam CDS bagged the overall championship. Kolayad CDS secured the second position with 121 points and Ulikal CDS secured the third position with 54 points.

The competitions were in sub-junior, junior and senior categories. 11 to 13 year old's competed in the sub junior category, 14 to 18 year old's in the junior category and 19 to 23 year old's competed in the senior category. The events were 100m, 200m, 400m, 800m, 4-100m relay, 800m walk, long jump, high jump, discus throw, javelin throw and shot put. Naveen (Aralam) in the boys category and Sreejitha (Padyam) in the girls category were selected as the stars of the meet. Both scored 15 individual points each.

Earlier, Ms. P.P. Divya, President, District Panchayat flagged off the Sports Meet. Shri. P. Mukundan, Municipal Chairman presided over the function. Shri. Anoop Garg IAS, Assistant Collector, Ms. M. Aswathi, Gold Medalist of National University Meet were the Chief Guests of the function. Ms. U. P Shobha, President, District Panchayath Standing Committee distributed the prizes to the winners. 

Ms. V. Sathidevi, Vice President, Anthoor Municipality presided over the closing ceremony. Shri. E.V. Pravi, KAP Assistant Commandant was the chief guest of the valedictory function. Dr. M. Surjith, District Mission Co-ordinator, Kudumbashree Kannur District Mission welcomed the gathering and Ms. P.O. Deepthi, Assistant District Mission Co-ordinator, Kudumbashree Kannur District Mission delivered the vote of thanks. Kudumbashree Kannur District Mission deserves a great appreciation for planning and organizing the sports fair for the second consecutive year for the upliftment of sports talents in the Scheduled Tribes region!

K-LIFT ' 24: Sustainable income getting ready for 3 lakh women Updated On 2024-02-13

K-LIFT'24 (Kudumbashree Livelihood Initiative For Transformation) is a project to create livelihood opportunities for at least three lakh women in Kerala's 3,16,860 NHGs through at least one enterprise or employment from one NHG. As part of the campaign, it is intended to create livelihoods that will reach everyone in the Kudumbashree family, such as Kudumbashree members, Auxiliary Group members, palliative scheme beneficiaries, differently-abled persons. The source of income is found through coordination of various projects within Kudumbashree and integration of various government departments and non-government agencies.

NULM: TULIP Internship Programme, Opportunity in 30 Municipalities, Apply till February 10 Updated On 2024-02-07

Another opportunity to be a part of the Urban Learning Internship Programme as part of the National Urban Livelihood Mission implemented in the state by Kudumbashree. Kudumbashree Auxiliary Group members will get more preference. Last date for receipt of application is 10 February 2024.

 

Internship opportunity is given to one person in a municipality. Now one can apply to 30 more municipalities. Internship period in municipalities is two months. At present, two batches have started field level activities as part of the internship.

The interns will get a stipend of Rs.8000 per month and a certificate issued by the Ministry of Housing and Urban Affairs.

For more details visit the Kudumbashree website link -www.kudumbashree.org/internship

Minister M.B. Rajesh officially declared the Closing of 'Back to School' Campaign & launched K-LIFT'24 Livelihood Campaign Updated On 2024-02-07

Shri. M.B. Rajesh, Minister, Local Self Government Department & Excise Department, Government of Kerala officially declared the closing of 'Back to School' Campaign and launched the K-LIFT'24 (Kudumbashree Livelihood Initiative For Transformation) Livelihood Campaign during the function held at Uday Palace Convention Centre, Kowdiar, Thiruvananthapuram on 6 February 2024.

 

The Minister said that K-LIFT'24 will become yet another historical campaign as it was launched during the official closing of the 'Back to School' Campaign itself. The K-LIFT'24 Campaign was officially announced in the Kerala Budget on 5 February 2024 and within 24 hours Kudumbashree was able to launch it. No such programme has ever been launched within such a short span of time. Now, Kudumbashree is going from poverty eradication to increasing income. He added. Kudumbashree is that equipped. Out of the energy received from the 'Back to School' Campaign, Kudumbashree members are going to the K-LIFT'24 Campaign where they are going to make transformations happen. This will become a milestone in the poverty eradication activities of Kudumbashree. He added.

 

The Minister said that the 'Back to School' Campaign is an unparalleled historical movement. Just like the poets say, Kudumbashree has the legacy of 'golden touch' that everything Kudumbashree touches turns into gold. Kudumbashree gives 'a Kudumbashree touch' to every task they take up. He also said that 'Back to School' was a Campaign that was perfectly planned and executed and it was able to make a great movement in society. 'Back to School' Campaign could make a change starting from within the households itself. 38,70,794 Kudumbashree NHG members out of the 46 lakh NHG members became part of the 'Back to School' Campaign and secured 2 World Records. He added that no one except Kudumbashree can break this world record.

 

The Minister handed over the certificates of the 2 World Records; India Books of Awards and Asia Books of Awards in the category of Largest Training Campaign Organized by Women in a Single State. He released the Souvenir of the Back to School Campaign and also released the logo and handbook of K-LIFT'24 (Kudumbashree Livelihood Initiative For Transformation) Livelihood Campaign, through which Kudumbashree aims to provide sustainable income to three lakh NHG members. A short video on 'back to School' Campaign was presented during the function.

 

The Kudumbashree 'Back to School' campaign was launched on 1 October 2023 with the aim of strengthening the three-tier structure of Kudumbashree and for equipping the NHG women to take up novel ventures in tune with the changing times. 38,70,794 NHG members became part of the campaign during the public holidays till 31 December 2023. As a continuation of the 'Back to School' Campaign, 2024 year will be observed as the Kudumbashree Livelihood Year.

 

Shri. Jafar Malik IAS, Executive Director, Kudumbashree presided over the function. Ms. Sarada Muraleedharan, Additional Chief Secretary, Shri. M. G Rajamanickam IAS, Principal Director, Local Self Government Department, Dr. Joy Elamon, Director General, KILA, Ms. Geetha Nazeer, Kudumbashree Governing Body, Shri. Vivek Nair, Asia Book of Records, Ms. Sathi Kumari S, Ward Councilor, Ms. Sindhu Sasi, Chairperson, CDS 1, Ms. Vinitha P. Chairperson, CDS 2, Ms. Shyna A, Chairperson, CDS 3 and Ms. Beena P, Chairperson, CDS 4 were also present at the function.

 

Ms. Shamna Navas, Chairperson, Tholicode CDS welcomed the gathering and Ms. Arya S Santhi, Jyothi Auxiliary Group, Kanjikuzhi CDS delivered the vote of thanks. The valedictory session started with Kudumbashree Mudra Geetham (Official Anthem) and Cleanliness Pledge. The District Mission Co-ordinators who played a key role in making the 'Back to School' Campaign was felicitated during the function.

 

During the morning session of the programme, Shri. Jafar Malik IAS, Executive Director, Kudumbashree explained the milestones of the 'Back to School' Campaign. The CDS Chairpersons and District Mission Co-ordinators shared their experiences of the 'Back to School' Campaign. Following that, the Organization team made a presentation on the future programmes of Kudumbashree. The function was concluded with the cultural programmes presented by Kudumbashree NHG members and Kudumbashree Mission staff.

Kudumbashree bags 2 World Records; This time two world records from Palakkad Updated On 2024-02-04

Kudumbashree bagged world records for most women singing songs for more than ten hours and most women singing traditional songs continuously. The Kudumbashree women achieved the record in the song festival 'Swaram 2K24' organized on 2 February 2024 in connection with the district level closing ceremony of 'Back to School' Campaign in Palakkad district. Shri. M.B Rajesh, Minister, Local Self-Government Department and Excise Department, Government of Kerala handed over the certificate of both the records to the Palakkad District Kudumbashree team in the concluding session of the programme.

 

This record achievement was presented to Kudumbashree by 139 teams including Kudumbashree members of 97 CDSs in the district, Auxiliary group members, Balasabha members, SVEP project beneficiaries and Kudumbashree officials. 1433 women sang songs continuously for 11.25 hours in the event organized at Joby's Mall.

 

Kudumbashree has won the record of 'Largest Women's Marathon Singing' by Talent Record Book and the record of 'Most Woman Continuously Singing Traditional Songs' by Universal Records Forum.

 

Shri. M.B. Rajesh, Minister, Local Self-Government Department and Excise Department, Government of Kerala inaugurated the concluding session. Ms. K. Binumol, President, Palakkad District Panchayath presided over the function. Shri. K.K. Chandradas, District Mission Co-ordinator, Kudumbashree Palakkad District Mission welcomed the gathering. Shri. Guinness Sathar announced the Award. CDS Chairpersons and other jury members were also present on the occasion. Ms. Sabitha Madhu, District Programme Manager, Kudumbashree Palakkad District Mission delivered the vote of thanks.


During the opening ceremony organized in the morning, Ms. Vallikutty Amma, 91-year-old, NHG member of Chittoor Tathamangalam Darshini NHG, the oldest Kudumbashree member of the district, was honored by the District Panchayat President and the District Mission Co-ordinator. Ms. Vaduki Amma, Cinema-Serial Star and tribal artist of Attappady Taikula Sangam sang songs.

'Quizophile' 2K24 Mega Quiz Competition organized Updated On 2024-02-04

'Quizophile 2K24' Mega Quiz Competition was organized for high school students as a part of Kudumbashree Attappady Tribal Comprehensive Development Project, under the auspices of Snehitha Gender Help Desk, in connection with the Gender Campaign on at Agali Camp Centre 30 January 2024. Government Vocational Higher Secondary School became the winners of the competition. St. Gregorius English Medium School, Nellipathy came in the second position and St. Peters Convent High School, Kookkampalayam came in the third position. The Mega Quiz Competition was organized with the aim of inculcating gender equality attitude, women empowerment, awareness about Kerala renaissance, law, democracy and constitution among the students.

 

Students from ten schools of Attappady participated in the competition. Shri. Shahnawaz Khan, Tahsildar, Attappady distributed the prize to the winners. The panchayat committee officials also distributed gifts to the participating schools. Shri. Jomon K.J, Social Development Co-ordinator, Snehitha Team Members of Attappady gave leadership to the competition.