Kudumbashree's Sudrudam Campaign a huge success Updated On 2022-12-01

The 'Sudrudam' campaign implemented with the aim of bringing more families under the umbrella of the Kudumbashree organizational system has been a huge success. As part of the campaign, 4673 new NHGs were formed across the state. Through these new NHGs, 53,199 new families became part of Kudumbashree. And 16,891 people became part of the existing Kudumbashree NHGs. 

Another highlight is that 709 elderly NHGs, 168 differently-abled NHGs and 3 transgender NHGs have been formed as part of the 'Sudrudam' Campaign. With this, there is a golden opportunity for the elderly, differently abled and transgenders to get various supports and more from being part of the Kudumbashree system.

As part of the campaign, activities to revive inactive NHGs, accounting training for newly formed NHGs, insurance camps and health camps were organized. In some districts, Balasabha and micro-enterprise formation activities and get togethers for senior citizens were also conducted.

District-wise figures (in order of District, New NHGs, new members, new joiners to the existing NHGs, new elderly NHGs, new differently-abled NHGs, new transgender NHGs, revived NHGs)

1. Thiruvananthapuram  371  4852  1228  111  22    1    30
2. Kollam 296  3824   516  154  15   0   160 
3. Pathanamthitta   98   1142  722   25    2   0   32 
4. Alappuzha   258  3319  1194  42  6  0   129 
5. Kottayam   122    1426   438  18   2   1    25 
6. Idukki   209    2472  213  38   68    0   79 
7. Ernakulam  178   1817  3235  39   1     0   54 
8. Thrissur  734  9213  403   33    5     0    35 
9. Palakkad   671   7376  196   41   10    0    63 
10. Malappuram   501    6215   6535  90  25     0   77 
11. Wayanad   119    1192    223   11   0      0   24 
12. Kozhikode    297    3545      1191   99  10     0   26 
13. Kannur    503    3450  347     3    0      0   22 
14. Kasaragod   316   3356   450   5     2     1    41 

'Nayi Chetna'- Kudumbashree's State Level Campaign against Gender based Violence Updated On 2022-11-30

The 'Nayi Chetna' gender campaign organized in all states of India under the leadership of the National Rural Livelihood Mission was launched in the state on 25 November 2022 under the leadership of Kudumbashree. This is a part of the nationwide campaign organized by the central government with the aim of equipping women to recognize and defend against violence and also to provide knowledge about their rights. A core committee has been formed at the state level as part of the four-week long campaign till 23 December 2022.

The campaign started with twenty-five Gender Resource Centers in various districts under Kudumbashree in the state. The activities are based on the theme 'Gender Equality and Gender Based Violence'. Specially prepared leaflets, posters, short films and pamphlets issued by the National Rural Livelihood Mission will be used for the awareness campaign. The campaign will mainly include the follow-up programs of the 'Sthreepaksha Navakeralam' campaign implemented in the state through Kudumbashree in the last financial year. Convergence of various departments has also been ensured.

It is proposed to organize awareness programs regarding the Internal Complaints Committee in the first week. This program is being conducted extensively at the Kudumbashree NHG, ADS and CDS level in collaboration with the Women and Child Development Department. Discussions on the extent to which current services are available to women are organized in all NHGs. In the second week, notices and posters about various services will be prepared by NHGs and displayed in public places. Also, prominent personalities in various fields will be honored at the local level under the leadership of CDS. Sharing the experiences of women survivors of violence is also organized at the ward level.

In the third and fourth weeks, a public meeting will be organized by including representatives of various organizations in each CDS area and activities will be implemented to create awareness for the effective use of various aid organizations against violence. As a part of this, pledge taking at NHG level, rallies at ward level and CDS level, short film exhibition, wall painting will be organized. Special emphasis is placed on ensuring maximum public participation in all activities related to the campaign.

Kudumbashree bags two E-Governance Awards of the Government of Kerala Updated On 2022-11-29

Kudumbashree has bagged two E-Governance Awards of the Government of Kerala. While Kudumbashree's official website ( won the E-Governance Award for the Best Website, Kudumbashree's Grand Care project was selected for the M-Governance Award for providing various services to the public through mobile phones. The Grand Care scheme was implemented to provide better security to the elderly across the state during the spread of Covid-19. The awards will be presented on 3 December 2022.


The Kudumbashree website was awarded the best website for its ease of use, excellent design, regular updates and in-depth information. Information about Kudumbashree, details of various projects implemented by Kudumbashree in the state including centrally initiated projects, latest information about each project, activities done by Kudumbashree in relation to Covid-19 and floods, news, press releases, publications, best practices and success stories are all available in Kudumbashree's website. Kudumbashree has implemented the Grand Care project in a socially oriented manner with service readiness using three-tier organizational systems and it was considered for the M-Governance Award.

A group of NHG members from Kollam makes their dream of flight journey come true Updated On 2022-11-29

A group NHG members from Kollam district has made their dream of flight journey come true. The NHG members who conquered the sky include a 78-year-old woman.  It's the members of Sreemuruga NHG, Vellanathuruth of Mukumpuzha Ward, Alappad Panchayath of  Kollam District, who set out on a flight journey on 22 November 2022. It was a celebratory trip with flights and visits to shopping malls. 9 people including Ms.Satheerathnam, the 78-year-old from the NHG has enjoyed the unforgettable flight journey.

Ms. Salina Vinayakumar, who is also the secretary of the NHG and former panchayat president and Ms. Sindhu Kumudesan, the president of the NHG, took the initiative to arrange such a trip for their members. The group traveled from Kollam to Ernakulam and then traveled by Kochi Metro before reaching Thiruvananthapuram from Nedumbassery. They also visited the shopping mall in Thiruvananthapuram.

The money for the group flight journey was raised from the profits received from various income-generating activities, including the enterprise they have been running for years called 'Sreemuruga Catering'. Other members of the NHG which was formed on 23 April 1998 include Ms. Suprabha, Ms. Maniyamma, Ms. Usha, Ms. Aisha, Ms. Pen Sakumari, Ms. Jayalakshmi and Ms. Latha. These neighbors are a role model for all who are able to grasp the desires of life with their own hard earned income.

Insurance Coverage for Enterprises and Entrepreneurs through Inspire Insurance: Enroll Now Updated On 2022-11-29

Opportunity to enroll now in Inspire, the insurance plan for Kudumbashree entrepreneurs. Registered with Kudumbashree CDS, Inspire provides insurance/health insurance coverage to enterprises / entrepreneurs by paying 50 percent of the annual premium. This scheme was introduced to protect Kudumbashree enterprises / entrepreneurs from shocks and uncertainties caused by natural calamities, fire, theft etc.

If the enterprise sector is more prone to illness or accidents, the scheme also provides health insurance. All Haritha Karma Sena members and construction unit members can benefit from this scheme. Enrollment can be done through respective CDS or Micro Enterprise Consultants and the deadline is 30 November 2022.

Kudumbashree Kannur District Mission arranges ' Athlos 2022'- Tribal Sports Meet Updated On 2022-11-28

Kudumbashree Kannur District Mission arranged 'Athlos 2022' Tribal Sports Meet at KAP 4th Battalion Ground, Mangattuparambu, Kannur on 20 November 2022. The ground indeed witnessed firefights. History was made when 550 athletes selected from 25 Scheduled Tribes Gram Panchayats of the district battled it out on the ground track and field as part of 'Athlos 2022' in pursuit of greater speed, height and distance. The 'Athlos' sports fair organized by the Kannur District Mission has earned the reputation of being the largest tribal sports fair in Kannur district. The 'Athlos' Sports Meet organized by the Kannur District Mission has earned the reputation of being the largest Tribal Sports Meet in Kannur district.

Organized for the first time as part of the Kudumbashree Scheduled Tribes Sustainable Development Project, 44 competitions were staged in 11 events in junior and senior categories. The Competition was at CDS level. Shri. M.V Govindan Master MLA, Former Local Self-Government Minister inaugurated the Sports Meet. Whereas Dr. V. Sivadasan MP gave away prizes to the winners.

The competitions were organized for boys and girls in the age group of 10 to 23. Ten to 16-year-olds competed in the junior category and 17 to 23-year-olds competed in the senior category. The events were 100m, 200m, 400m, 800m, 4-100m relay, 800m walk, long jump, high jump, discus throw, javelin throw and shot put.

Aralam Kudumbashree CDS won the overall championship with 60 points, while Kolayad got 47 points and secured second place. The third place was secured by Chittariparamba with 38 points. Rithu Balakrishnan (Chittariparamba CDS) and Aryananda (Kelakam CDS) in the junior category and Arun Raj (Chittariparamba CDS) and Nandana K (Kolayad CDS) in the senior category were the fastest players of the meet. Kudumbashree Kannur District Mission has set a new model by organizing such a sports event for the youth of the tribal region.

Cancer Awareness Campaign of Kudumbashree Wayanad District Mission receives the appreciation of the Health Minister Updated On 2022-11-28

The Cancer Awareness Campaign of Kudumbashree Wayanad District Mission has received the appreciation of the Health Minister of the Government of Kerala. Ms. Veena George, Health Minister, Government of Kerala congratulated Kudumbashree Wayanad District Mission for organizing campaign against cervical cancer and breast cancer. The Minister appreciated the work of Kudumbashree Wayanad District Mission while inaugurating the campaign on 17 November 2022 at Sulthan Batheri, Wayanad. The campaign has been organized with the help of O&G Society.

Kudumbashree's Wayanad Team started such a campaign in the context of increasing incidence of cancer among women in Kerala. Under the leadership of Kudumbashree Gender Resource Centers (GRCs), the campaign aims to spread cancer awareness to maximum number of people and tell them about preventive measures. The message will be delivered to one lakh Kudumbashree families in the district within a period of one month. Classes will be conducted by qualified doctors.

Ms. Elsy Paulose, Deputy Chairperson, Sulthan Bathery Municipality presided over the ceremony. Dr. Omana Madhusoodanan welcomed the gathering on behalf of O&G Society. Sally Thomas, Tom Jose, Lisha Teacher, Shamila Junais, Various Standing Committee Chairpersons of the municipality, K.C. Yohannan, Arif, Councilors and others paid their felicitations. Balasubramanyan, District Mission Co-ordinator, Kudumbashree Wayanad District Mission explained the project. Dr. Sivakumar, Dr. Suma Vishnu, Dr. Kalpana, Dr. Uma Randhir and  Asha Paul, District Programme Manager,  Kudumbashree gave leadership to the programme. 

A rally was also organized from Assumption Junction to Swathanthra Maidan of Sulthan Bathery in connection with the inauguration, in which Kudumbashree members and students of Vinayaka School of Nursing, Assumption School of Nursing, St. Mary's College and Don Bosco College also participated.

Samanwayam Campaign begins Updated On 2022-11-28

Kudumbashree's 'Samanwayam 2022' Campaign has been started for the timely completion of the work to integrate the requirements of the Rural Poverty Alleviation Plan / Urban Poverty Alleviation Plan documents prepared by Kudumbashree with the Annual Plan 2023-24 of the Local Self-Governments.

As part of this, training was organized for the training team members in charge of CDS on 18 November 2022. They will provide training to the CDS Committee. Member Secretary, Plan Clerk, CDS Chairperson, Sub-Committee Conveners and Accountant will sit together and update the Rural/Urban Poverty Alleviation Plans prepared last year. A special CDS meeting was held for the campaign on 23 November 2022 and a special ADS general assembly was held on 25 and 26 November 2022 with the participation of ward members. On 27 November 2022, the CDS draft plans was prepared dividing into 13 topics on the basis of the working group. Thus the campaign activities will continue.

Kudumbashree officials take part in Goal Challenge Campaign for a Drug-Free Kerala Updated On 2022-11-28

Kudumbashree officials took part in Goal Challenge Campaign for a Drug-Free Kerala. The Kudumbashree State Mission employees also took up the enthusiasm of the goal challenge that Kudumbashree conducted on 19 & 20 November 2022 for a drug-free Kerala with the slogan of 'football addiction'. Shri. Jafar Malik IAS, Executive Director, Kudumbashree  inaugurated the 'Goal Challenge' organized  from 11 AM to 12 PM at the Turf in Murinjapalam, Thiruvananthapuram on 19 November 2022. A total of 138 goals were netted by the officials of Kudumbashree State Mission.

As part of the second phase of the anti-drug campaign organized by the state government, 46 lakh members of the three lakh NHGs in the state, Kudumbashree employees, Resource Persons and training team members are all coming as part of the ongoing goal challenge. A penalty shootout competition and a football quiz competition are being organized as part of the goal challenge. The Goal Challenge is organized at the CDS level in association with schools and clubs in the respective area.

Kudumbashree makes a strong presence at the India International Trade Fair Updated On 2022-11-25

Kudumbashree made a strong presence at the 41st India International Trade Fair (IITF) organized at Pragati Maidan, New Delhi from 14 November 2022 under the aegis of India Trade Promotion Organization and Union Ministry of Rural Development. The commercial stall for marketing the products in the Kerala Pavilion at IITF has two stalls for marketing the various products of NHG members from 14 districts. Also, a special themed stall has also been set up to explain Kudumbashree livelihood activities/enterprise projects based on the theme 'Vocal for Local, Local to Global'. The food court adjacent to the fair also has Kudumbashree Cafe units (Karuna from Kozhikode district and Sree Vigneshwara from Ernakulam district).

IITF also hosts Saras Mela, which is organized by the National Rural Livelihood Mission to promote the best products of rural entrepreneurs across India. Saras Mela has six stalls of Kudumbashree entrepreneurs. Megha, Vandanam, Chamundeshwari, Ushas, Sangeetha and Shree Aambal units from Palakkad, Wayanad, Idukki and Ernakulam districts are participating in Saras Mela. The fair will conclude on 27 November 2022.